Anthony Eisenman

As a top 1% sales authority, Anthony is the leading Enterprise Sales Expert, working with major organizations like Sprint, MasterCard, Starbucks, Bed Bath & Beyond, PETCO, BJs Restaurants, California Pizza Kitchen, US Bank, Safeway/Albertsons, Intel, Cisco, and Starwood Hotels. With over 20 years of business development experience, Anthony now helps people succeed by learning the enterprise sales process so they too can sell to big corporations and create generational wealth without having to become an entrepreneur. He’s inspiring the next generation of sales professionals, giving them the skills they need in this new business landscape. Anthony is also the Podcast Host of The Anthony Eisenman Show where he brings inspirational stories and revenue-generating hacks for salespeople and entrepreneurs.

In this episode, Anthony shares his inspiring journey from being on juvenile probation and turning his life around into becoming one of the most iconic entrepreneurs.

To connect with Anthony:

Website: https://www.anthonyeisenman.com/

Facebook: https://www.facebook.com/APEisenman/

Instagram: https://www.instagram.com/anthonyeisenman/

YouTube: https://www.youtube.com/channel/UCK6I9tR033nSxs4CffSfDPQ

Podcast: https://podcasts.apple.com/us/podcast/the-anthony-eisenman-show/id1474124546

 

Click To Read The Transcript

Anthony Eisenman Shares His Transformational Journey of Becoming an Iconic Entrepreneur

Pamela Bardhi
Hello everyone, and welcome to another episode of underdog. Today I have an incredible guest here with me. Anthony Eisenman. How are you, my friend?

Anthony Eisenman
Hey, Amy. I’m doing great. Thank you so much for having me on. And super excited to be here and chat with you. I know we’re gonna have a good time.

Pamela Bardhi
Heck, yes. I’m so excited to have you here. My friend, you’re just a rock star by all trades. You’re like a serial entrepreneur, author, Chef, podcast host, sales coach, multimillion-dollar serial entrepreneur. So I’m just pumped to hear about your story today, who you are, where you’ve been, and where you’re going. It’s exciting to see and I just love your journey. And I can’t wait to get into it.

Anthony Eisenman
Yeah, I’m excited, man. Let’s do it, let’s do it.

Pamela Bardhi
Let’s rock and roll. So now I’m going to start you off with the most loaded question. What inspired you on your journey to where you are today?

Anthony Eisenman
Oh, my goodness, so many things, man. I mean, but when you think about it. For me, I grew up a single mom. My dad went to jail when I was five for 13 years. I barely graduated high school. So when I was literally working at a fast-food restaurant after high school. People, friends from college aren’t like that and I was sitting there thinking to myself. What the hell am I gonna do with my life? Man, I can’t be doing this for the rest of my life. So when you think back, 30 years ago or whatever that was 20 years ago.

And the things that inspired me were seeing people be successful and thinking to myself, I can do that. Like, I never thought to myself looking around in my environment. When I saw people being successful, like I never thought, Man, they are successful. So that means for someone way or another. I’m not going to be successful, right, that scarcity mindset. So I’ve always been inspired by hard-working discipline. People that continue to show up and people that have been successful have always inspired me.

And now that I’ve had a little bit of success myself. I realized that nobody gets to a level of success without putting in the commitment. The hard work, like you, don’t even see half of the shit that people have to go through to get where they’re at, man. And that continues to inspire me to stay because you can look at someone and be like, it took a lot to get there. You know what I’m saying? Could have given up probably 100 times?

Pamela Bardhi
Oh, absolutely. And that’s the thing in society right now everybody thinks, you know. You can make seven figures in six months with all these gurus out here. Like, you know, make a seven-figure Amazon eCommerce store love. This instant gratification that our society has going on. So I totally feel you on that. I totally feel you on that.

Anthony Eisenman
It’s the Internet has fucked the game up.

Pamela Bardhi
Yes, it is. So sometimes it’s a good thing. And sometimes it’s a bad thing. Because Anthony, I’m sure people look at you now and they’re like, Whoa he’s got it going on 15 million sold, he’s got all these companies, he’s got all these things, right. And then they don’t understand what you went through to get there.

Anthony Eisenman
Absolutely. I mean, you know, that’s the thing is, like, there’s been so many times I can look back from the last 15 years. Where I should have given up, I should have gone home like I should be sleeping on futons. So many different times, I look back and think to myself, but now so grateful, that I didn’t give up and I just kept pushing along.

And that’s really the common denominator, I think a lot of successful people. Right is once you overcome a few things and you start to gain some confidence the world’s not gonna push me around. So you get, you start to get a little bit of momentum. And you start to think, okay, as long as I keep going, the only person that can really stop me from achieving this thing is me.

But what you also realize is that it doesn’t take one year, two year, three or four years, you know, five years. This shit takes like 10 years to be really successful and build something that is sustainable and real. Like it took me literally 10 years. You know what I’m saying to do $100,000 in a month of net income. When I first started that goal, I thought it was gonna happen. Like, okay, we can now on the internet, people say you can do 100,000 in a month, like, just six-month course. No, it doesn’t happen. 10 years took me to achieve that, 10 years.

Pamela Bardhi
What do you think about this quote, you know, where it’s like, you don’t pay me for the time that it took me to do it. Now. You paid me for the time it took for me to learn how to do that in such a small amount of time.

Anthony Eisenman
Yeah, that’s absolute, yeah, I love that quote. That’s a great quote because it’s true. Like, you know, you can’t do anything that’s worth doing overnight. And I think, I look at, that’s why when I start projects, this is a seven-year play. You and I were talking offline, my latest business venture, it’s a seven-year play. I’m not gonna take $1 out of that business for seven years and I’m okay with that. Because I know at the end of seven, it’s gonna be X number.

So I am always playing long games now, right? 20 years ago, I was like, what’s the new quick thing, right? And that would always set me back. So once I started playing a long game, thinking long game, thinking strategically, having a vision. I just started to make small progress over time and then you gain momentum. And then you get to a point where things become easier, a little bit, right. Because you can kind of navigate your way through certain situations.

Pamela Bardhi
I love that. So I want to reel it back a bit. Because your story is just like your energy or just a rock star that you really are. And so I want to ask you this question, what did you want to be when you grew up? As a kid.

Anthony Eisenman
The earliest I can remember, I probably wanted to be a baseball player. But you know, once you get to a certain age, you realize you can’t hit a curveball and you have to figure some shit out. And I know you’re in Boston. Yeah, the big baseball town, you know, it’s funny. Because that was probably what I wanted it to be right. And then life happens.

So you know, you get into high school and you start doing some things in your environment. You start getting into things you probably shouldn’t be doing, and you’re going down the wrong path. My single mom, nobody was telling me what that could do, what I couldn’t do and I was getting in trouble. So I was on juvenile probation, even adult probation. At one point, I graduated from high school early, like I said, just for making wrong decisions. Not because I wasn’t smart or anything like that. It’s just, you know, literally making the wrong decision. There was a point in time in my life where I passed the point. Where I knew I wasn’t going to be a doctor and attorney or anything that society tells you that is, quote, unquote, successful.

So I had to figure out another way to make it in the world. And once I started to do my own research, and kind of figure things out. The only option I have is to get into sales, so I had to teach myself how to sell. So I can become valuable in the marketplace. And I don’t, you don’t have to have a degree or you don’t have to have the contacts. As long as you can drive revenue for companies and gain new customers, you become super, super valuable. Once I started to learn that, I was able to gain some momentum and for the last 30 years. I have just been honing my craft. I’m a professional salesperson and I really do this. This is what I do. That’s all I know.

Pamela Bardhi
I love it. You’re such a rock star. Now, what was that turning point for you that you decided like that you made that choice. Because breaking these patterns, if you will, these life patterns, like you were saying. You were in and out of trouble all the time, didn’t have anyone telling you what to do. You’re kind of just doing your thing. How do you break that mentality? And how do you break those habits? Because that’s the hardest thing to do, because once you get into that cycle, it’s like, it takes a lot.

Anthony Eisenman
Yeah, absolutely. So habits are funny, right? Because they compound either way. So if you’re doing things that you’re not supposed to be doing. If you eat an apple a day, you know, for 100 days, you’re going to be healthier than if you ate a Snickers bar every day for 100 days. So it goes both ways, you know, samsa. And so over time when you’re making bad decisions, they compound.

Then you get to a point where a lot of people and were at this point in my life at one point where I was like. Man, I’m so far removed from where I want to be. It’s almost overwhelming. So people just give up, because it is to take too much to get where they want to go. But I always had something inherently in me that if you don’t. When I was making badasses, I always had something inherently me that I was like, I know that I’m going to figure this out and I’m going to be successful.

And I always had ambition and drive and I really just had to get into my own spaceman. So I literally moved away from my hometown when I was 28 literally drove my car to Wisconsin to take a sales job. And the first stop I made when I got to Milwaukee, was the Walmart to get an air mattress. Because I was subletting a room in somebody’s home, not even an apartment. So I lived in my hometown for 28 years.

And then finally I was like, I got to get away. I gotta go figure some shit out. Like I got to go on my journey and I took sales, I remember I was literally my base salary was like $30,000 a year. That’s crazy. As everything else was commissioned. I literally got in my car and drove to Milwaukee to take this sales job. And I remember man is like, I mean, there were six, six months. I’d have enough money to put gas in my vehicle to go on sales calls. So that’s where you look back, and you’re like, Man, this is crazy.

I made a decision around that time to where I no matter what I was going to figure it out. I’ll just get figured out no matter what like I decided, so decided, you know. The Latin term from decided, it’s some word that means to cut off from. So when you decide to really do something, everything else gets cut off, so I decided, I don’t have any advanced degrees, I don’t. I have to figure out how to be a successful salesperson. And then I have to find an opportunity where I can thrive, I tried and failed and tried and failed for a few years, three or four years. Until I put myself in a position where you don’t have a great opportunity. Which we can talk about once we get to that point.

Pamela Bardhi
Yeah, for sure. And so many amazing things that you said, so many gems were just dropped, boom, so many gems. So in dealing with that rejection. Because you had come to this company and you were brand new, like how did you deal with that, because coming out of something when you’re trying to build yourself up. A lot of people run into this and this is the reason I asked this question. Is the rejection part when somebody is trying and they failed for so long? And then they really, really try genuinely, and then they hit a wall again, some of them just stop. How do you break past that? You know, because you had mentioned it was kind of up and down for a while?

Anthony Eisenman
Yeah, I mean, you know, it was tough, I mean, there, you know. Because I would look around and I would look around. And I would think to myself, man, there’s nobody that has more talent than me, I really believe that. I really believe why am I in this spot? You know what I’m saying, I remember when I after Milwaukee, I ended up going to Florida to take a position. So my whole strategy was I was just gonna keep moving. I’m saying I wasn’t getting, I never was gonna give up, I was going to keep moving, If I couldn’t find an opportunity.

If it wasn’t a good opportunity, I was gonna go on to the next one. I was gonna put myself in a position to keep moving. So for Milwaukee, that opportunity really didn’t work out. Because I was a little headspace you know, I was a little all over the place. And I was trying to figure things out and ended up going to Florida. At that point, I would have to take a bus to work. If you’re talking about somebody’s like, I never rode, like a city bus on could because I had to ever write, you know what I’m saying? So I was looking around and how do I get this space.

Again, I just always felt like things were going to turn around for me one way or another. If I can’t move in, you know, things were going to turn around for me and from Florida to California. Different opportunities, different places. But all this time, even though I was failing, I wasn’t making the money that I wanted to make, you know, I wasn’t hitting my goals. I was learning so much, I was learning from people I was learning from situations. And over time, and on top of that, I had cut out all of the negative stuff in my life. So I was really at net zero at that point.

And I became a pretty good salesperson. But I had just never put myself in an opportunity to make real money and I think there were some limiting beliefs there to where I was like. Maybe I didn’t deserve a certain executive sales position or right. Because you get them those spaces. But yeah, I mean, even though I was failing, I was learning lessons along the way.

Pamela Bardhi
Right. That’s what I consider. Failures are always lessons no matter what, that’s just what it is at the end of the day, that’s incredible. And so what led you to the opportunity that you sort of hinted at a little bit earlier?

Anthony Eisenman
Yeah. So I was in Florida and I don’t want to get too into the weeds, because it will confuse people. But I was in Florida and that company asked me to go to California to open up that office because like I said. I was a good salesperson I was producing, it just wasn’t an opportunity to make a lot. So they asked me to go out to California. Then they asked me to go back to Florida and I said no. Because I didn’t want to go back to Florida. I wanted to stay out in California, but we left on good terms. And that’s why I was now in California with no job, literally no job, so another fate moves on my end. But at that point, I was like, Okay, the next move is going to be.

I’m going to get out of selling to small to medium-sized businesses, I’m going to get out of selling commodities. And I’m going to get into selling big enterprise deals with fortune 500 companies and I’ve never done that before. But it was the next step. If I was going to be a professional salesperson. That was where I was going to be making real money 250 500,700 $50,000 a year right as a salesperson. But there were a couple other things that I wanted to do. I wanted stock options, I wanted profit sharing. Or I wanted unlimited commissions and this is what I coach people on now.

I tell people you know, there’s certain things that you can look for. And companies that can really help you generate a very, very high income. Which then you can flip into some asset-producing vehicles right. So I interviewed for this company. It is a company that I’m still a large shareholder in now, this was 10 years ago. But they didn’t hire me. They interviewed me and I made it to the last two people and I didn’t make it. I think they hired the other person because he had like 20 years’ experience. This isn’t a different vertical, something I’ve never sold, never sold enterprise deals. And yeah, they hired somebody else. So I’m continuing to look at other things and I did get another opportunity with a big bank.

And I didn’t really want to go into the banking space. Because you can’t make a lot of money in that space and it’s very retail-ish, to the consumer base. And I really wanted to say it like a commercial space. So before I took that job, which I was going to take. Because I had to take something, I called the company back that didn’t hire me. I said, Listen, I’m about to take this job, I don’t really want to take it. Is there an opportunity to come up since the last time that you didn’t hire. Hiring manager was like, actually, we do have another opening and we’d love for you to come back in, I ended up getting the job then. So and ever since then, it’s just been crazy. It’s been a whirlwind, so that was 10 years ago.

But just thinking about that one little thing could have changed the whole course of my life, but I made the action, I took the initiative. I’m saying that was a big lesson for me, then, too, it’s just like, Listen, you can’t wait for people to come knock on your doors. You know you got to pick up the phone, make something happen. And that’s always stuck with.

Pamela Bardhi
Absolutely, what I love is that you ask the question, so many people are afraid to ask the question. What do you have to lose that phone call changed your life? Change my life?

Anthony Eisenman
Yeah, it’s a crazy change, like a zero from zero is zero. Zero minus 0, so you have nothing to lose. And this is breaking through fear, right? So that same mentality that I use, then, now I use. My everyday life to call people and you know. To call big customers, big prospects, you know, make those tough conversations with customers. But yeah, just to make a long story short and button it up. So yeah, 10 years in now, I’m a large shareholder in the organization, obviously, I have, you know, profit-sharing lots of stock options. You know, we’re a privately held company and we’re really, really growing it. And it’s been a good run, so it’s been great. That’s awesome.

Pamela Bardhi
You expand on that a little bit? For anybody who’s listening? That’s like, what’s the stock option?

Anthony Eisenman
What about what I tell people who want to be professional salespeople? Because, you know, that’s what I coach now is like. Listen, you want to become super valuable in the marketplace where you’re interviewing companies. You don’t want to be in an interview, where you’re in or you’re answering interview questions, like. I want to go into the interview, like, is this a good company for me to work at? Like, is this the opportunity that I want? And when I talk to people about it, I say you can ask these questions. If you can drive revenue, if you can acquire new customers, you’re very, very valuable. So you always want unlimited commissions. You want stock options, so some sort of equity, right? Maybe a private company doesn’t have stock options.

But if you can negotiate equity, right, make a lower base. Take a lower base salary, negotiate, if you hit your target, at the end of the year. You get some sort of equity within the company, something like that. And then profit sharing. So anything, once a company starts to become really profitable. A lot of times they have opportunities, where they’ll share that profit with the highest producers in the company. So those three things, I mean, even if you talk to any person with an MBA. Or if you talk to some person in the NBA, and they want to go work at Oracle or something. They’re looking for the same three things, stock options, profit sharing, unlimited commissions. Whatever that looks like or at least working on commission.

So that’s what I coach people on, like, you need to be the value you need to own that environment. I mean, I look back on it now, I would never go in an interview. It’d be in an interview situation where I’d be interviewing the company. And obviously, what I coach on now, too, is earn that high income, get all that good stuff. Because you’re earning investment income within a company. That’s investment income within a company. It’s not just earned income.

And then you take all that, and then you build your brand. Which I’ve done, started to write, you buy companies, which I’ve done. You start companies, you buy franchises, you buy acid-producing vehicles, which I know you’re a wizard at. So but that’s how you do that. That’s how you generate real wealth by just being a lowly old salesperson. No, I’m saying.

Pamela Bardhi
Absolutely well, because most people listening probably like, I wouldn’t ever go into an interview and ask them for a piece of the company, why wouldn’t you write? Why wouldn’t you? There’s so much opportunity on the table,

Anthony Eisenman
Just asking the question, like you said.

Pamela Bardhi
Right, just ask the question. I mean, that’s Wow, that’s amazing. So starting at that job, then how did your trajectory play out after that? What after you took that.

Anthony Eisenman
You know, so, so again, I’m one of the top producers now in the company, you know. I generate over $10 million worth of business for the organization, I just deal with fortune 500 companies. Big, big customers that everybody would know, big brands, big retail banking. And it’s just fun, and I just love it. You know, my background has helped me along the way so much. Because I can go into a fortune 500 company and I can sit down in a boardroom and I can read people in a heartbeat. Which came from my growing up days.

But I can relate to the young, IT guy at the table, and I can relate to the 50-year-old guy. Down at the other table who likes the Grateful Dead and this guy likes Jay’s knee. And that’s just the personality. God has blessed me with the ability to relate to a lot of people. And I’ve really learned that over time, through all these experiences. So it’s been fun.

Pamela Bardhi
That’s incredible. I always like to say no, there’s such a thing as street smarts that you can’t really get from a book. Book smarts and street smarts, totally different than being able to walk into a room and read people. That’s a whole nother thing with me and the restaurant world like the restaurant world is what prepped me to do that. So many things that I’ve learned that I didn’t realize I was learning in the restaurant world. Transitioned into like real estate and all this stuff, and you’re just there and you’re like, Whoa, this is insane. Your ability to connect to people literally translates into your net worth is what I always say.

Anthony Eisenman
Absolutely. 100%. I completely agree with that and it’s funny. Because we all go out on our journeys and we want to acquire all these skills. And we want to acquire these degrees, and we want to acquire all this shit that we think that people care about. But at the end of the day, you probably inherently already have everything you need to be successful already in you. You just don’t know what yet. And sometimes you gotta go through the journey to learn that and to figure it out. That’s the whole paradox of life. So if you can figure it out sooner than later, you’ll probably be better off. But you got to go on your journey, man, you got to go. You gotta get up and move.

Pamela Bardhi
Absolutely. Anthony. Totally, totally agree. And I mean, in your field, which sounds incredibly interesting, and then I truly don’t know much about it. But it sounds absolutely fascinating. You know, what are some of the common myths? And how would you bust those myths? Or advice to you?

Anthony Eisenman
So there’s something called the enterprise sale and I coach on this as well. But what it is, is you’re selling a product or a service into an organization that has multiple locations across the country. So think about 1000 locations across the country like a 711 or a Starbucks or something like that. You’re gonna take your product or service, and they’re gonna scale it across their organization. A couple things happen, you’re exponentially solving a lot of problems quickly. You’re exponentially helping a lot of people quickly. And that translates into higher commission checks, but it’s very complex, and not a lot of people can deal with it.

It has a long sales cycle, 1224 month sales cycle. There’s a lot of key players in every deal, you got to go. And you know, you got to know who’s the user buyer. Who’s the technical buyer, who cuts the check, who signed off on the deal. So there’s these very complex environments, a lot of egos, you know. A lot of relationships being built, you know, a lot of personalities, you got to manage. And that is where the big money can be made in sales and I try to tell people. If you’re going to get into sales and you’re going to do it as a profession and be serious about it.

That should be your ultimate goal to be an enterprise sales rep of some sort. And the myth is that you can’t be a professional salesperson. There’s just too many connotations. But there’s this big negative connotation with salespeople, right. So what happens is people get into sales, they got one foot in and one foot out and they’re not fully committed to being a salesperson. Like, oh, I’m just going to do this, but I find the next thing or this is what I do, man.

I’m a professional salesperson. I literally am still honing my craft 30 years, I’m reading, trying to figure out what’s the next thing? How can I level up just a little bit? What’s the next leverage point? Like, this is what I do. And I’ve committed to it, and it’s paid off. So the myth is that you can’t be a professional salesperson and I’m here to break that myth.

Pamela Bardhi
I love It. And you’ve written three books so far.

Anthony Eisenman
Yeah, I got one on cold calling because I’m a huge proponent of picking up the phone. And even with all the funnels and ClickFunnels, listen, I love that stuff, too. But at the end of the day, I think I’ve never met a great salesperson ever. They couldn’t pick up the phone and create an opportunity or get a decision-maker on the phone. So I wrote my first book on cold calling. And then the second book I wrote was on my sales mentality. You know, I’m a huge mindset guy, I think it’s invaluable. Your mindset, we’ve talked about that this whole time. And then the third one I just wrote was on the science of persuasion. Which is just, you know, it’s just the interpersonal skills that it takes to, like you said, use your God-given gifts to build relationships.

Pamela Bardhi
Absolutely. So you’ve written three books, and you’ve been dropping the gems on this earth.

Anthony Eisenman
Not like big books, so you know, don’t gas me up to play.

Pamela Bardhi
But still, they’ve got gems in it, if you can give your best tips from them and don’t spoil all of it so that everyone can read them.

Anthony Eisenman
And if they want, if they do, I’m sure it’ll be in the show notes. But if they go to my Instagram, I send me a DM we can do you know, Pammy or whatever, underdog. I’ll respond back to them and get them a free book of their choice, whichever one they want. So with cold calling with the gems, it’s really about breaking through the fear of picking up the phone. The first chapter of the cold call book is on mindset, so it’s interesting, but it’s just about flipping the mindset.

So when I pick up the phone, I don’t think I’m gonna bother Pammy by calling her. I’m like, No, I got some good shit, that’s gonna help her, she needs to hear this. Because I have some valuable stuff that’s gonna help her, either generate more revenue for a company or reduce costs or whatever that is, right. So that’s a mindset shift. You’re not bothering anybody, you’re here to help. You’d be doing me a disservice if you didn’t let her know what you offer, It’s a mindset.

And then the mindset book is called my sales mentality. It’s like the seven keys of things I’ve learned. We’ve talked a lot about those things already. And then the science of persuasion. We talked a lot about that stuff, too, in there. But the thing is that I think, with the internet and with sales funnels. I think people forget that phone skills are still very, very, very important.

Pamela Bardhi
Well, you mentioned something about the cold calling that I want to relay back to you for just a second. Because before I had my own brokerage, I was working with another commercial real estate brokerage and they were talking about cold calling. And I was like, I’m telling you, I had anxiety over picking up the phone.

I was like, I am like, the least silliest person you’ll ever meet. And then, like you said, when you have to put it in your mind that you’re not like spamming someone. You’re creating value and then once you do that, the game changes. I was like, I don’t want to pick up the phone. I’m like, Oh, my God, I don’t want to be that salesperson. Oh, which is where a lot of people are, right. So as you were saying that I remember those days where I was like,

Anthony Eisenman
It’s so true. You know, I have some scripting in there for cold calls and things like that are very, very simple, they’re not complex. They’re not like something that you got to learn and be a black belt on, they’re really very conversational. And I think when people can get in the mindset that they’re there to help, we’re salespeople, man, we solve problems. That’s what we do. We’re here to solve problems, I’m not here. Never once in my life, past 20 years, I’ve been like, oh, I’m not here to make a commission. I’m not here to help my customers, whatever they need to do, I’m here to help them. The money will always come on the back end.

Pamela Bardhi
Amen. I love it. And then yeah, and then you have the eight keys to an unshakable mindset. A couple of your faves. That would be awesome.

Anthony Eisenman
Yeah, eight keys to an unshakable mindset. I think the biggest piece out of that one is that this is where I think a lot of people can differentiate themselves. And I think this is where high performance differentiate themselves is being able to do. The things that you know you need to do, even when you don’t feel like it. Like how many times have you, you know, been trying to accomplish something or you have a project you’re working on.

Or having the unshakable mindset, listen, no matter what’s going on around you, however chaotic, it gets. Whatever is going on, even if I don’t feel like it, whatever’s wrong, go through things. I mean, most of the time I’m saying like we all have these days. And I think the people that do the things they know they need to do with discipline and consistency. Even when they don’t feel like doing it, you can exponentially separate yourself from the competition from the marketplace. I think that’s the biggest takeaway there.

Pamela Bardhi
Absolutely, I completely agree with you. I mean, to stay motivated even in the times where you can just see the long goal. And that’s the problem is I think there’s a lot of short shorts lighting now, instead of long-term thinking. Long Term thinking is what makes you rich. No matter what you’re doing, no matter what you’re doing, oh man, and the science of persuasion too. Which is your latest and greatest which is awesome till we get a little bit of that one that’d be super high.

Anthony Eisenman
The size of persuasion is really about just tapping into your interpersonal side and being able to become relatable, being able to become friends. You know, being able to meet people where they’re at and being able to build relationships that are genuine, right? And I think it’s, it’s super important. I touched on it a little bit earlier. Once I really started to own the fact that, listen, I did some crazy shit in my day, right? I’ve been to places, you know that I probably shouldn’t have been right. And I was getting in trouble and I was on probation. But, I started to take those experiences and weave them into conversations with people. When it was the right thing to do and what happens is you become vulnerable.

And I think it’s important that that book is more about, you know, not persuading people per se. But you know, being open to being transparent, being authentic, and really building relationships with people. And I think from your experiences, a lot of people don’t want to work. But you’ve been through a lot of things in your life. You’ve done some things that you don’t maybe want to share, but those are the things that you need to share in the right context. Real stories about the things that have shaped you and made you who you are. People really, really enjoy that and it helps you foster relationships.

Pamela Bardhi
Absolutely. And I think the world is craving authenticity more than anything else. What I’m seeing on all the platforms, LinkedIn, now you can do a video intro. When somebody goes on your LinkedIn, it’s like, all of a sudden, the web is coming to life, that’s nuts. Instagram is becoming more of a video-centric app. You can’t fake authenticity on video, you get fake energy. People can sense it, you can watch that video and kind of feel it. It’s just crazy that you mentioned becoming relatable and telling your story. Because people can see right through you if you’re BSA.

Anthony Eisenman
I’ve had so many customers help me with this. Because when you first get into this game, and you’re dealing with fortune 100 companies and you’re not yourself. You think you have to be a certain way to have conversations with people. I mean, you’re talking to the C suite, CFOs, CEOs, people that are perceived to be these big. Personalities, and I’ve been lucky enough to have my customers. Really coached me when I was a young guy in this game. I’d write these like super long emails and like trying to articulate and act smarter than I am. And now I just write my emails, the way that I talk, like, I get way more responses from the C suite.

Now, luckily, I’ve been doing this for a long time. And I’ve been in quarterly business reviews with some of the biggest companies in the world and they’d be like. When I was first starting out my Anthony, none of this shit matters that you’re reporting, and I would like to stay up for weeks, like trying to just those valuable lessons. And what happened was that you start to tell yourself, listen, it’s okay, I’m supposed to be in the room. I told myself, I’ve earned the right to be in this room. You know what I’m saying in my experiences and my credentials have given me the knowledge that I can provide value. Take some time to get to that space. But, you know, I think being authentic is the first step for sure.

What Would Anthonys’ Older Self To His Younger Self

Pamela Bardhi
Amen. Absolutely. That’s, I tell everyone, I’m like, just be yourself. Like, that’s what’s gonna bring your success you can duplicate, you know? Exactly. So Anthony, my favorite questions coming for you. Which is, what would your older self tell your younger self, based on what you know now?

Anthony Eisenman
Definitely stop wasting time, I waste a lot of time doing stupid shit. But with that being said, I’ve been able to catch up faster by just doing the complete opposite. So the point is that I would say, listen. Everything you’re doing throughout your day. Every activity is taking you closer to your goal or further away from your goal. So what do you want it to be? And I’ve become very, very productive and efficient that way and it’s helped me catch up a little bit from the first 28 years of my life that I fucking wasted.

Pamela Bardhi
No, that’s awesome. It’s hard, Because without that, would you be as driven right?

Anthony Eisenman
The other half of your question is, I wouldn’t take away any of the bad things or we all go through bad stuff. But I would never change any of that. Because I may have taken my course on my life in a different course. So I would never change anything in the past. You know, you know, like to give myself a little bit of knowledge that I didn’t have, I was a knucklehead.

Pamela Bardhi
I love it. And you’re such a rock star and so now what are you up to in the next like six to 12 months? What’s happening in Anthony’s world? I know you got so much going on.

Anthony Eisenman
Yeah, it’s great. And this is what I coach on. I appreciate you asking me the question and I coach people on the first thing you need to do is create a high income for yourself and it’s okay to have earned income. The internet, fuck the game up. I’m telling you, they tell you to have 19 streams of income. You need to do this, you need to do that and you invest in real estate. And you do need to do all that, right. But the main thing is to get one stream of income as high as you can possibly get it. Be good at one thing, okay? Like Amazon. They’re good at one thing, now that they’re really good at one thing, they can fail.

Kindle Fire Kindle and they can fail it, whatever. But they figured out Amazon Web Services isn’t going anywhere. So my point is to get your income up as high as you can. And I’ve been able to do that, which has allowed me to have opportunities provided to me. So the first thing I did was I started to build my personal brand. I think everybody should do that so I’ve been doing that. And for me, that was a long play me, I gotta monetize this in six months. Or I’ve been doing this for three years and I’ve been doing it very consistently. I continue to put out content that helps people, I have lots of free resources, I started the podcast but it’s a long play for me.

I’m not pressed, I just continue to put out value and that’s going to generate more opportunities down the road. The second thing is, obviously start to invest in real estate. So we started a real estate company, we do Airbnb B’s, some short-term rental stuff. We also have some Commercial Investments and some industrial investments in the real estate space. And then my most recent venture is I bought my first franchise. So I’m a big believer in buying things that I don’t want to buy for a job. Or I don’t want to buy things that are going to produce revenue. And this is a great play because it’s a logistics company and it’s just a great opportunity. I mean, you basically get to sell all over the country, right?

You sell shipping products, right? So everybody, you know, customers that are shipping, you go after those customers who provide value. But you get to build your book of business. And then you can sell it back to corporate at a multiplier of gross margin. It’s a seven-year play, so I won’t take a dime out of that business for seven years. But at the end of it, you know, it’s going to be worth seven figures, so everything’s long-term play. For me, obviously, real estate is as you’re the wizard. The franchise piece is a seven-year deal. My brand, which I’ve invested a lot of money in, is long-term play as well. So we’re generating a little bit of revenue from the brand. It’s a long-term deal, so those three things are where we’re at now.

Pamela Bardhi
That’s amazing. Anthony. I’m so excited to see what you do in the future. I think you’re just going to continue blowing up and run the world, my friend.

Anthony Eisenman
So if I don’t self-sabotage it one way or another.

Pamela Bardhi
I love it. If any now where Can everybody find you in your awesomeness?

Anthony Eisenman
You can get to everything from Instagram. So it’s at Anthony Eisenman, you know which will be in the show notes of free content like to help salespeople on my Instagram. But then obviously on my link tree, you can go to my website, which has even more free content. To have video coaching, like everything you could possibly think of to help salespeople. Make more money generates more revenue for their company brings on more new customers. You can access my books there which you can buy. And I told your audience that if they DM me. The word underdog will give them a free book as well. So you can get to everything through Instagram, all the dirty words done on Instagram.

Pamela Bardhi
I love it. You are a rock star, my friend. Thank you so so so much for being here today, I loved your story, I love your mentality, I love what you’re up to in the world. And I just thought you’re gonna keep soaring and keep crushing it. So thank you so much.

Anthony Eisenman
Yeah, absolutely. Thank you. We’re kindred souls. Man, I love your energy so you know that I love what you’re doing. I know you got big things coming as well with not only all your other stuff, but this podcast is poppin. So I’m excited to be on it. To tell you the truth. I’m blessed, so thank you so much.

Pamela Bardhi
Thank you so much. You’re a rock star.

Tune in to the episode to hear the rest of my incredible interview with the amazing Anthony Eisenman.