Podcast Host, Coach, Speaker, and an MBTI Certiﬁed Practitioner. Those are the best ways to describe our guest for today. None other than the amazing Jordan Mendoza. If these are not enough, he was also featured in Yahoo Finance. Jordan Mendoza is also the Founder & CEO of Blaze Your Own Trail Consulting, LLC, where he helps entrepreneurs grow their business through strategic marketing, sales & leadership consulting. As a trailblazer, Jordan’s goal is to help over 1000 entrepreneurs grow their brands to increase their impact and income each year.
Our Underdog Story revolves around the journey and experience of Jordan. Among the highlights are:
- Who serves as Jordan’s inspiration throughout his journey?
- What are the obstacles that he has to go through at a young age that changed his perspectives in life?
- In his trip to the Philippines, what did it teach him that he carried throughout his journey?
- What are the lessons he learned when starting his sales career?
- How did such experiences help him weed through his transition as a founder and CEO?
- What would be the pieces of advice that Jordan would love to share if he gets the chance to meet his younger self?
- As for the closing, what are his plans for the coming 6 to 12 months?
Listen to the full episode here:
- Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651
- Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfB
- Website: https://theunderdogshow.com/
To find out more about what Jordan Mendoza is doing, check out his social media:
Click To Read The Transcript
Jordan Mendoza Shares His Remarkable Story of Success & Purpose Through Positivity and Gratitude
Hello, everyone, and welcome to another episode of underdog today. I have an awesome guest here with me, Jordan, how are you, my friend?
I’m doing amazing.
I’m so pumped to have you here today. I’m so excited to hear your story and just all that you’re about. You’re an absolute Rockstar in everything that you do. And it’s so funny how like, we have so many mutual connections. So glad that I met Mr. Awesome. Like, here we are. Here we are conversing today.
Makes me sound way better than I am.
So one of my biggest questions for you, Jordan, and this is one of my favorites is what inspired you on your journey to where you are today.
I think it’d be one person and that would be my mom. You know, we’re fortunate we had her on this planet for 54 years. But you know her journey almost didn’t happen, which means my journey almost didn’t happen. And I’ll really shed some light on that. So in 1957, my grandmother was raped in Los Angeles. And then you know, in 1958, January, my mom was born and she was born with one lung and back in the 50s. When that happened, the doctors were basically like, well, you’re probably not going to live to 18. Definitely won’t be able to have any kids. It’s basically they just kind of hand you the sheet that’s like life’s not gonna go too well. But my mom was super resilient.
She was a fighter. Even with that one lung up through high school, she played sports, she was active. Graduated high school, she turned 18. And at 20 She had my older brother. So, the first obstacle was overcome. About a year and a half later she had me and went on to have five boys. And my youngest brother, she had it 40 years old. This is a woman that never looked at her circumstances and tried to play the victim and was just so positive. So she taught me positivity, optimism, and a great sense of humor. She was kind of like ESPN before it existed in terms of sports like she knew our local Trailblazers. Because we grew up in Portland, she loved the local teams.
So she had so much life for someone that could have easily looked at her circumstance and just given up she had so much life and so a lot of that was really, really invested into me. And unfortunately, 2011 came around and she had gotten pneumonia and ended up in the hospital and everything just started happening. There was the trifecta, lungs, kidney, heart, everything started to fail from having to overcompensate for all those years. She passed away in March of 2012. And that was tough. I mean, Mom was everything mom was talked her two or three times a day, that type of relationship. So I went through probably six months of now, it was definitely depression.
Because I don’t remember the time passing I was, you know, managing this massive community in Atlanta, almost 600 units. I had 17 team members and I just don’t remember I’ve just been kind of walking through the motions and got a demotion. This was probably the best thing could have happened in hindsight, which eventually led me to get a role in training. But you know, losing someone’s hard losing someone that plays a major role and who shapes you is a lot harder. But the lessons that she taught me and that she’s still teaching me today, and really thinking about the life that she lives is really what inspires me.
Jordan, thank you so much for sharing that and that was absolutely beautiful, like just absolutely beautiful. And I love that you say she still inspires you today. So you know that
Yeah, I mean, honestly, Pam, it was getting the courage to tell her story actually brought my story to life. Because my mom I mean, I look at what she experienced for 54 years. And I’m like, Man, I haven’t experienced anything yet. And I’m a kid just to kind of give you some pivotal moment if that’s okay like in fourth-grade fourth grade, I got stung by 53 Bees. I mean, this is one of those my girl situations you know where it’s fourth-grade graduation were at a park, I was up to bat I swing the bat. It flies behind me under a tree. I grabbed the bat I stand up and there’s a beehive on top of my head.
So now it turns into a movie. I’m running the bees are chasing me, the kids are running, the teachers are running and they individually dump these coolers on and start picking bees off. And the reason I know the number is How many stings I found. When I went to the doctor, they’re like, holy cow, you got stung a lot. So I look at that situation and I shouldn’t be here, right in the first place like there, there were chances that my mom wouldn’t have had me. Then I had this circumstance happen fourth grade and survived it. And I started to think like, maybe there is a reason why I’m actually here. You start to ask that question.
And we fast forward to 12 years old, we grew up pretty poor, like mom had four kids and one later, and food stamps and free lunches and move in several times. As kids and one of the things that happened at 12 is we moved a couple towns down, I had to take two public buses just to go to my middle school. I’m a seventh-grader. So my mom went on the route with me a few times just to make sure I had it. And then there was like a pitstop in between at a 711 convenience store. Every day I had the same routine. Pam, I would go in I have $1 and quarters.
I would go to Mortal Kombat too and I would just be kicking butt, you know, waiting for my bus to come in 30 minutes. And I knew the lady at the store. Her name was Rosa, my mom had met her, you know, just making sure that there’s someone there to watch me until this bus came. One day, I was playing Mortal Kombat two, just like clockwork, I hear the chimes the bell of the store. And a male voice said, Hey, Daniel, and I’m not Daniel. So I just kept playing my game. Within about a minute, my body was lifted, I was thrown into the Terminator, two pinball machines next door that had a gun that you pull the trigger.
My ribs were forced against that I was hit a couple of times thrown on the ground handcuffed and put into a cop car. And mind you I’m like, what, in the I was so shocked. I didn’t try to run and do you know, I was just like, what’s happening? I was crying the lady at the store, literally yelling at the COP saying his name is not Daniel. Like, I know his mom is Jordan. They’re like, Shut up lady, or you’re going to get arrested too and put me in the car. My only saving grace Pam was that I wasn’t a great kid at homework. But I remember I did it the night before. And I said Officer, please look at my jacket.
My name is Jordan Mendoza. It has my homework in my pocket. And you know, he reached in my jacket. He unfolded this piece of paper that said, Jordan Mendoza. And he looked like he saw ghosts, Pam, it was he was like, Oh, crap, like we just screwed up. The backstory was they were looking for Hispanic runaways. You know, for one, I’m not Hispanic. So I was just racially profiled based on my appearance. For two, I wasn’t a runaway. I was there every day. Like I was literally there every day waiting for this bus. But what’s very interesting about the whole situation is I saw my mom suffer. So I really built up some empathy. I saw my mom, my grandmother, get dementia, and then eventually get lung cancer and eventually pass away. And so I had this high level of empathy.
I remember telling my mom, I was like, Mom, I just want these police officers to lose their jobs. Like I don’t want some long-drawn-out thing. Of course, they sent me to psychiatrist and they’re like, What do you see in these pictures? Do you hate cops? You know, they’re trying to ask, and I was like, literally, I was like, Listen, I don’t I know they made a mistake. And I know that they definitely should be fired. But I don’t want any long-drawn-out process. I had this at 12 and so empathy was so strong that I just want it to go away. That’s exactly what took place. They lost their jobs, I went on with my life. And I actually didn’t share that story.
The first time was probably 2019 that I had ever really shared that story. Someone had just asked me about diversity and inclusion. And I said, Wow, that’s actually what this topic is all about. It’s about looking at someone and deciding who they are before you actually have any context. So I learned some lessons that day, I learned that even people that are in power, can still make mistakes. And it doesn’t matter where you are, you could be a doctor, a lawyer, a teacher, a police officer, a business owner, we all make mistakes. We are imperfect people in an imperfect world, you know, so I went with the lens of grace, and, of course, losing job, it’s tough.
But I think that was warranted for, you know, the left. I mean, I had bruises, wrists, and ribs. And it was tough. It was a tough situation, I like to share that story. Because I’m not the only one that that’s happened to and if you look at return on any news channel, in 2022, you’re gonna see the same things are still happening. So I hope that it instills something in someone that’s like, man, maybe we need to create more awareness around these topics in the workplace. And in our businesses, and I know that there’s been some changes that have been implemented, but it’s super important to talk about,
Right. Absolutely. No, Jordan, thank you so much for sharing that, giving an insight on your childhood and also things that have happened along the way. I mean, you literally are built as an underdog like literally,
Yeah, and what’s crazy Pam is I haven’t even told you pivotal moment number three. Seven years we fast forward seven years. I was 19 I was doing business-to-business sales. We were limited California we’re about to go open an office in New Jersey. So we were driving across the country with a caravan of cars. And it was late about four in the morning in Wyoming. I don’t know if you’ve ever been there but it’s very desolate. There’s nothing literally nothing to lookout. There’s like an exit every 40 miles. So gas stations are scarce, stores are scarce. We’re in this caravan. I had fallen asleep and there’s three other passengers in a Chevy King cab truck. The driver also falls asleep. So we’re going north of 70 miles an hour. He wakes up overcorrects the truck slides.
And we start flipping several times and then the truck lands when I actually realize what happened with the truck and Landon our driver our buddy Jeremy was literally not in the car. He had been ejected about 25 yards from where we landed so he gets life-flighted to Casper, I didn’t even realize I was hurt. There was so much adrenaline I get out, I reached my right hand on my leg I had a cut about a Fisty I ended up having surgery. I had 52 staples between both of my legs and the doctors were like you know, you may not be able to walk normally. And I had to go from a walker to cane to crutches. The craziest part about it is within six months I made a full recovery.
And actually are saving grace for this whole thing Pam is there was a conference and some off-duty EMTs happened to just be coming down just after the accident happened. Called in the ambulances and I lost so much blood I had to have blood transfusions and I lost like pints they said blood. And so we got very there was definitely someone watching us, you know that day and looking over that situation?
Oh my goodness, Jordan, like with so many different, so many different things. And honestly, going back to your childhood. When that moment happened, there’s obviously some people can get PTSD from a situation like that. You know, have a sense of hate for certain people and like all of these different things, but it seems like every single time you were able to push through. So what was your process like? Because you mentioned your mom provided a lot of optimism and enjoy, which I think is absolutely powerful and amazing.
And I know that has a lot to do with you kind of being able to move on pretty quickly from things but you know, it’s a process. For anyone who’s listening, maybe they’ve gone through something traumatic, similar to the two experiences you just explained. What would be your recommendation like, Well, what was the process like for you? What advice did you get?
Well, honestly, for me, it was a pretty quick process. You know, I realized that somebody made a mistake and I try not to hold grudges against people, I tried to forgive them. Because holding in anger doesn’t serve us. But it’s easier to be angry than it is to be happy when you’ve been a victim of something like that’s a natural way that you want to go. But I’ve always looked through an optimistic lens. And so I always, like even my wife’s like one of my favorite things to say is, but the good news is.
Like, it could be the worst thing is happening, like something happened with our cars broken down like doesn’t matter. And I’m like, Well, the good news is I’m always trying to find a positive source a positive way to relook at something. And I think when you do that over and over and over and over again, even when things in the dolger moments come because we all have them. We all have these dark times in our lives light always outshines darkness.
Hey, man, I love that. I just think your positivity is so infectious. It’s so beautiful and I just love it. But the good news is to me, you’re always looking at the brighter side. And like it’s hilarious. I see so many parallels between our lives and it’s kind of crazy like me, I was always called positive, Pam. Because people are like, like, does nothing piss you off? Pam like, it’s like rainbows and castles. I’m like, what else do you expect?
Why can’t it be?
Why can’t it be right? Like, why choose the other side and sit there and complain? And then and then what? What happens when you do that? Right like and so the positivity I love and adore so much, and all the inspiration that comes from your mom. And just like all of that and growing up with nothing. I mean, I was the same way I came to the US when I was five, we had nothing, nothing. My parents won the visa lottery to come here. My brother was a newborn. I was five years old. We didn’t have any family here. parents didn’t know how to speak English, like no job security and no living security.
Like literally they came here with a few $1,000 because they won the lottery. And just you know, stayed with a few family friends that we knew of didn’t even know personally. They let us stay with them and then go to court. But I think when you come from situations like that, you see empathy in a new light. Like 100% you see the struggle and like I don’t know how to explain that that changes you.
Yeah, no. I mean, I can add a couple more pieces of the puzzle. I grew up with an alcoholic stepdad he was abusive, and he would throw bottles and things like that. So I had to have a moment at about nine years old where I just said, you lay your hand on my mom again. And it’ll be the last time you ever do it and he never touched me. My mom again from that point. So there’s been some tough situations like that, that I’ve, you know, kind of been thrown into. And the other thing, I didn’t meet my dad till I was 12. Like my mom was like, Hey, your dad wants to meet you. He lives in Washington DC, do you want to go? I’m like, Yeah, let’s go. She’s like, No, you’re gonna go. I’m like, by myself.
So at 12, I flew from Portland, St. Paul, Minnesota, to Washington National and met this Filipino family that year. My dad remarried and had a couple of kids, and I got to really see a whole different side of my ancestry. And then a 16, I got the opportunity to go to the Philippines by myself for three months and really get invested in that culture. And what I found out is how good even poor kids have it in the US. Because here’s a culture that we’re sitting there frickin pumping our water out of the ground. I’m like, Hey, where’s the shower, they’re like, you go in that room, there’s a big bucket, and you see the little bucket. You take the little bucket, you’re scooping in the big one, and now you’ve got a shower.
And so that experience for three months, when I came back to the states, even though what I went back to most people would look at and say, you guys don’t have a great, I was like, we are so rich. And so there’s experiences like that, that I’ve been fortunate enough to have that have made deposits in me. They’ve made these deposits that make me realize that even though I may be going through something. There’s always somebody else that has it worse.
Oh, my God, and I resonate with that so much, Jordan. So I was born in Albania, Tirana, my grandmother’s house has those same buckets, not outside is inside. But like, you know, and then lights were intermittent.
When it rained, it’s like there might not be, you know, there may not be any electricity.
Yeah. Then like after 9 pm, the light, you know, like, the water gets shut off. And you won’t have it again until the next morning at seven. Because that’s when they shut the pump off. Like, and it’s things like that, that you come back here and you just have no idea. You have like this gratitude of life because you’ve seen what it looks like from other sides. And then not only that, when you see other people grateful for what they do have and it’s like so far less than 100%. Like, I’ll never forget, there was a trip that really changed me when I went to Dominican Republic in high school literally walk in and it was like it’s an actual dump.
There are people gouging through it, let’s say and they’re like, singing and dancing. And they’re like today we’re praying for rain. They’re singing in Spanish. Today, we’re praying for rain. And then I kid you not like I just got chills again. We were sitting there and it was like 10 minutes and they’re like singing to the sky. Just happy, full of joy, like thank you for like the things that we’re going to find today. The food that we’re going to find today, like all these things, and then it starts raining. This is the most beautiful moment of gratitude I’ve ever experienced. Then you come back to the US and you’re just like, don’t complain about a damn thing.
Yeah, yeah, we’ve got no right to room to complain. So that reminds me my first trip there was in 97. And I got the opportunity to go to a part of the country called Baguio City. And in Baguio City what’s different about it is the temperature year-round is between like 65 and 70, when the rest of the islands, there’s 2000 islands in the Philippines, it’s 8590, pretty much year-round. So it’s a lot cooler, people like to go the mountains, they’re wearing hoodies, that they can’t do in any other part. I went to this park called Mines View Park, and it’s just a beaut, you look out and you just see mountains, and it’s just so beautiful.
There’s all these houses that are really stacked like literally stacked on top of each other like cans. And people are living in these houses. When you look down, there are kids, and they’ve got multiple bamboo sticks. And on the top of the stick, there’s a basket, and they’re, they’re hoping that tourists will actually throw money down to them. So they can use that to support and I just looked at that I was like, really, like, that’s where they live and you know, but how resourceful is that? I’m saying like to think about, like, this is a way that we can help sustain and provide. Like, these are the little kids you know, they don’t have to be doing this. They could be out climbing trees and playing but they’re literally out there helping their family by doing that.
And it’s just so cool to see but also miss made me realize like people are resilient. They will figure out a way come hell or high water whether it’s and I’ve seen that in the Philippines, the landfills like yeah, there’s out there looking for stuff. And then they bring it back and they’re super happy with it. You know, one man’s trash is another man’s treasure, and we see that in the US like we see people going in alleys and doing that. So it’s really no different. It’s just such a culture shock when you see something like that, especially for the first time.
Yeah, absolutely. There’s several things that you mentioned, Jordan, like I just, I just love and respect how much you’ve been through. And yet you’re still here smiling and like happy and all that and like you’re able to take it with such grace and gratitude at every step of the way. I know people that would get destroyed by even one of the things that happened. Like it’s amazing to me, it’s amazing to me like in your thought process is just beautiful. And have you always been this positive? Like, what do you grow up as a kid?
You know, it’s funny, I actually wanted to have a business like I knew I didn’t want to go to college in high school. I was like that the kid that would like be disruptive. And then I’d get sent to the principal’s office because they didn’t have like, classes weren’t built for people to kids that were hyper. Like classes weren’t built for kids that were kinesthetic learners, like in the 90s when I was in high school, so I was just a disruptive kid. So the classes that I liked, I perform well, I got good grades, if I didn’t like it, I was the kid that got in trouble. And so for me, I was like, Why would I go to college, when I know I’m going to be the same knucklehead there.
And they’re in that those environments, were probably going to be worse for me because I’m gonna go party does all the things that college kids do. So I was very self-aware that that wasn’t a path that I wanted to take. But like sales in me, face-to-face communication has always been something. My mom always told me like you were born, and then he just never stopped talking, you know, like, because I would just talk with everybody. When I played sports, I was more fond and had more fun doing the fundraising. Like selling the candy bars and the beef jerky sticks going door to door than I did actually play in sports. And so I knew that eventually, I would get paid for being able to effectively communicate.
So if you take that, and then you start actually gaining skill sets, learning about the things that I’ve been able to learn over the years, it’s really effective. Because I think being able to communicate face to face is one of the most powerful things that you can have in it. I don’t care what business you’re in, you need people like that. Or you need people that can convey a message, you need people that, can say the things that you need to actually hear to you. And so I think it’s, it’s really helped me as a coach, not some of those skill sets back then. But a lot of the stuff I learned in the 15 years I just spent with my last company.
Absolutely. Jordan I love that. And you mentioned some you didn’t want to go to college. And so your career path.
There’s a bunch of sales. Yeah, so my career path was a bunch of sales. Like, my first job, I got the eighth grade for the Oregonian newspaper, I literally went door to door and tried to sign people up for the newspaper. And for those of you watching that don’t know what a newspaper is. It’s this like, giant. I’m just kidding. Most people know what it is right? But I literally would like Hi, sir, would you like to sign up for the daily, the Sunday, or both. Then we would get a couple bucks per subscription. And a quick story about my first day, it was bad. It was bad.
Like, I literally knocked on 100 doors. And I don’t know if any of your listeners have ever done door-to-door sales or business-to-business or cold calling, but it’s not easy, right? People are mean. So I remember like, I was so excited. I’m so positive. And by like Door one through 10, I was like smiling. I was like, Hi, my name is you know, it’d be like slam, I just go to the gym and I just kept my attitude up. But by door 11 I could literally see my body language chain, my shoulders started to kind of shrug down my facial expressions changed. So by door 100, Pam, I was defeated. I was literally on the curb with my clipboard between my legs.
My brother David was with us. But our buddy Steve down the street. They were high fiving because they got sales. I’m just negged out like lost my attitude. And I remember going back to distributor’s office Pam and this guy named Jim Frank’s I’ll never forget his name. He’s like, Hey, what happened? You know, he’s trying to give me this, like pep talk. And I was like, I don’t know, apparently people don’t read the newspaper. I don’t know. Like no one wants to talk to me. I’m not good at this. He’s like Jordan, I want to tell you something. I don’t know if this is gonna make sense today.
But one day it will and he said the sale doesn’t start until the customer says no. I looked at him and I was like, that’s the dumbest thing I’ve ever heard Jim, take me home. It really didn’t kick in Pam until about four years later, I had it back for day two. And I did get sales. And I did new telemarketing and a bunch of different sales roles. I eventually became a sales trainer and I had a guy doing business, the business sales, I was coaching him. He went out in the field when he came back, he had that same look on his face of defeat, as I did. What did I say to him? Pam, I looked him in the eyes and I said the sale doesn’t start till the customer says no.
Because at that moment it clicked. It’s like I have to be able to break the ice immediately. Any type of sales like that, like you have to, I’m looking for flags their car do they have is their toys in the yard? Like how do I relate when they open that door? Because I only have a matter of like three seconds for them to be able to close that. So that’s what it taught me. It’s that they weren’t saying no to me because of whatever they might have said no to me because I didn’t get it out quick enough for you. No, I didn’t.
So I started figure out ways how can I break the ice? Like how do I add humor? So I’d be like, they’d open the door. I’d be like, Hey, how you doing? They’re like I’m okay. I’m like I’m tired. And they just start laughing. They’re like, Oh, do you want some water? I’m like, Yeah, sure. And then that would break the ice and up that conversation. But it’s funny how things we get taught, especially when we’re in a moment of despair. It doesn’t kick in, and then years later, we’ll be like, Man, that’s the most brilliant thing. I wish I would have understood that before.
What’s one thing that you would say that you learned during the grind? That wasn’t taught in school?
Oh, well, when it comes to sales, it’s really three key ingredients. For one, it’s smile, right? When you smile at people, it’s contagious. You cannot walk down the street and smile at somebody and then not smile back. I mean, there might be like the 1% of people that are just on their scrolling and not paying attention. But it’s super contagious. So smiling in they don’t teach you, they don’t tell you to smile at each other in school, you know what I’m saying? They don’t really. The other one is eye contact, you know, having that eye contact, not 100%. Because that’s creepy. You don’t want to 100% look people in the eyes, but it’s kind of a 70-30 things I can look at you. I could maybe look at what I’m doing or point somewhere.
But it’s maintaining that eye contact that builds a lot of trusts. And then the final thing is to be excited. If you’re not excited. If you’re in any type of sales, and you’re not excited, no one else is gonna be. And people can tell when you’re faking it, they can almost smell it. It’s like a scent. So smile, give great eye contact, and have excitement, and I don’t care what you are selling. You will have some level of success.
I love Jordan. I love it. And so I’m sure that this now led you your paths and, of course, led you down the path of entrepreneurship was just destined.
That’s right. Yeah, and when I think about I was with the same company, 15 years, I started in 06 got a job as a leasing professional, really, because it had benefits. And we had a six-month-old, we’re like, yes, we got benefits. Now, I was doing landscaping for my dad like actual, like mowing weed eating. Like I was literally helping his landscaping business. The Office approached me and they said, Hey, you’re, you’re very positive, we see you. Every time we see you’re happy. Do you ever think about leasing? And I was like, I don’t know what that is. But if it has to do with sales, like I’ve done that my whole life and they’re like, yeah, it’s sales.
You show people an apartment, if they like it, if they lease it, you get hourly plus commission. And I said, Do you have benefits and so I literally interviewed because they had benefits. And I was like, I’ll get this job and talk and kind of find a real job. Then 15 years later, I moved from leasing to assistant to property manager, and 16 months, it was like the fastest company had seen without knowing anything about multifamily housing. Then I manage multiple communities. I eventually get promoted to a trainer and spent eight years in training and development. So learning how to teach, train to build content, build PowerPoints, shoot videos, and then I eventually taught a six-month leadership program for three years that rotated between Atlanta and DC. I had 15 students each year that I coached.
And it was predicated on Myers Briggs, So I’m certified in Myers Briggs. We jumped into topics like strengths-based leadership, emotional intelligence, how to handle conflict, how to develop high-performing teams. And Pam those three years really showed me that I can really help bring people from where they are, to where they want to be from a coaching standpoint. So having that kind of instilled in me in that professional development journey I went on. You know when you get certified in something you’re inundated in it.
Like you want to know it, you want to understand, especially if you’re going to be teaching it to someone else. So I just got so immersed in professional development, which led me into reading books for the first time. Because that wasn’t a thing I was into and now I just found a newfound passion for reading. And that has added so much depth and started listening to podcasts and 2019. We can get into here in a second, but 2019 really kind of set everything into motion. And I’d love to share that here in a minute.
Yeah. Oh, my God. No, I would love it. Let’s talk about your entrepreneurial journey. What happened in 2019?
Yeah, so 2019 Still in the corporate world, still a trainer, I actually get a goal in February of that year. And my boss was like, why don’t you try to figure out a social media platform that we can get our associates engaged in. We can maybe put some stuff out and have them involved outside of what we do in our learning management system because everyone’s got an LMS. And people get tired of seeing the same stuff, so I went on this journey between February and April, I was like, looked at Facebook, can we maybe build a Facebook group? That’s how we do it. I looked at Snapchat, I was like, Yeah, this is probably not gonna work. I looked at, I think three or four platforms.
And then finally, LinkedIn was like, Maybe let’s check this out. So in 2019, LinkedIn, maybe the end of 2018 just started beta testing video. So it was like the kind of video just got rolled out. And so I started seeing video in my feed, you know, you’re scrolling it’s like a video. I started kind of watching these videos and really getting inspired by people. We’re doing and I started just asking myself questions like, could I do this? Could I put out a video about a topic and teach and just try to add value to people.
So I came across this creator named Brian Schulman, people have kind of tagged him the godfather of LinkedIn. He’s one of the top LinkedIn voices. Been on the platform, like 18 years. He’s got a big audience. And so I reached out to him, he does these two initiatives that were very positive. As you can tell, I’m super positive. So we resonated and so I said, Hey, Brian, what would you say if I started putting out videos around marketing, sales, and leadership? These are things that I talked about for my job, you know, and I, I feel like they could help people. And my company is asking me to do something and he’s like, Well, tell me a little bit about yourself and tell me your backstory.
And I kind of shared with some of the stuff I’ve been sharing with you. He’s like brother, like, you need to share this, like, people need to hear what you have to say. Pam, he saw something in me that I didn’t see in myself. And he planted a seed that day that I’m still so grateful for. Because he said, One day, you’re going to have a brand bigger than me. He recently was like, I just passed 50,000 followers, Jordan, but you’re, you’re 60 something. So remember when I told you that it’s just so powerful when people can make these deposits in our lives and see something in us?
Because I wasn’t confident Pam like I didn’t want to get on video. I hate the way I sounded the way I looked. And what do I have to say? Why would anybody want to listen to me? I had all of the clear imposter syndromes that I think most of us face in our lives. But he says he for whatever reason, I believed him. And so I started creating, I started putting out content. I think, in April, I had 7000 connections or followers. By December, I was at 20,000. Like, a stadium full of people was following what I was doing.
I was just so humbled and grateful and blown away and encouraged me to start my podcast, I was like, man, if people are this tuned in, why not give him more? Why not? You know, so I started kind of thinking, what do I want to do what I want to call this thing. And I grew up in Portland. I’m a big fan of the trailblazers, but just the word, trailblazers. What that means people going against the grain people, doing things different outside the box. I was like, I feel like that’s who I am. And those are the people I want to meet and learn from. So that’s why I started the podcast, in hopes to interview people that have Blaze their own trail, in business in life.
And we could learn all about their journey, but not just the good stuff, like the hardships, the things, like these types of real-life conversations. So that we can give our audience value and my first guest was none other than Brian Schulman. It was full circle, I got to bring him on the show and, and tell his story of being a one-and-a-half-pound miracle baby. I mean, they grew up with Tourette’s and experienced a lot of adversity and now are one of the top speakers in the world. So it’s just amazing how things come around full circle, I end up having Heather Monahan as my second guest. Who basically was one of the people that encouraged me to go out on my own.
And it’s so funny how the podcast networks are just so tight-knit, and it’s such a beautiful community. But in the first 50 episodes of the show, I felt like I got a Ph.D. and multiple topics. I felt like I became a better version of myself. So that’s why 81 episodes later, we’re still continuing, we’re now got listeners in 68 countries, which has been phenomenal. And about eight days from now I’m going to celebrate my one-year anniversary of Blazing my own trail to launch my business.
That is so exciting. Oh my god, Jordan, that is amazing. That is so amazing. And you said a couple of things that were really, really important to Brian to you like your cheerleader.
Yeah, he’s I look at him as a mentor. Like he’s some he’s a guy. We’ve never exchanged any monetary anything. But he’s always been there to support me. So when I’m on interviews, the least I can do is shout him out. Because he’s the one that sparked the fire in me to go start to blaze my own trail. And I saw a TED talk once and you should definitely look this up. You love it, Pam, it’s a guy by the name of drew Dudley. And he talks about these things called lollipop moments. These are the moments in our lives when someone comes in and they do something to positively impact us. But we never actually let them know that they did.
So I’ve been on a mission since watching that, I need to think about these people in my life that have been there that have shown up when they didn’t need to be there. And I need to make sure that I’m on that mission to somehow thank them. Whether it’s a text, a phone call, or a note, just saying, Hey, do you remember when this happened? Thank you so much. You don’t know how much that actually set me on the right path. And so if you get a chance or your audience gets a chance, Drew deadlines TED Talk lollipop moments, it will really make a big impact on your life.
What Would Jordan Older Self Tell his Younger Self
So interesting to me. So like, the thing is, we get so hung up like an imposter syndrome and like all these things, it’s like, oh, you can’t pass Want to listen to what I have to say? It was kind of like the same thing with me. Like when I was thinking about how do I add more value to the world? So I had gotten to a point in my career, like real estate where I made it to Forbes made it to Time Magazine, so developer part 100 million in real estate assets. And like you would think that that’s like a huge, huge thing. And I still after that, it was like, Okay, this is cool. Like, what’s next and then I was getting that little voice inside my head was like, oh, yeah, you’re doing great for yourself.
What are you doing for the world? And I was like, damn it and then you’re like, Yeah, but how am I supposed to do. You know what I mean? Like, I saw everything you were saying about like, doubting yourself and kind of like, just being like, I don’t know kind of thing. But those cheerleaders that step in, and like, just straight up, believe in you. It’s like, when I hear stories like that, I just get so like, it makes me so happy. Because it’s, those cheerleaders make all the difference.
So my mission now is like, I want to be a cheerleader for everyone around me, just like you’re a cheerleader for the people around you now. So they can be Well, Jordan believed in me, you know, like, it’s cool thing to like, keep flowing out. And I absolutely love that. I absolutely love that about you. And just your humble, humble attitude, just everything else. I mean, one of my favorite questions in the world, it which is, what would your older self tell your younger self based on what you know, now. Because I know that there’s so much but if you had to pinpoint it, they can be anything.
I would say, be patient, be patient with yourself because it’s very easy to want to rush our success. It’s very easy to want to be somewhere and in every adversity that I’ve faced in my life. There’s always been something that outshines it. And from a good perspective, we never realize that when we’re in the moment when we’re in those valleys, it’s hard to kind of see. But when you’re starting to climb, and you start to look back. You realize that you needed to go through that enable to get exactly where you’re supposed to be. And I think about like, in I been telling people this a lot, like, if I think about 2019, it was a lot of planting seeds.
Now, one thing I didn’t share is that, as I started creating content, I had a lot of people reaching out, because my content was getting engagement. I was getting tonnes, views, and comments, and just creating this sense of community. And people would literally, like, how do you do that. So I started helping people just for free. Like I was, I remember my wife was like, no, these people paying you like you’re giving all this advice. And I was like listen, it’s going to come back eventually. I’m going to help these people out like I’m trying to learn. I’m taking what I’m learning and giving it to them and hoping that it will work for them.
Because it’s worked for me, right. But I had to become a practitioner of what I did. It was super important to me to actually have this real proof of concept of what I was doing. So I planted a lot of seeds in 2019. And 2020 was cultivating a lot of those seeds. I had planted them, but if you don’t, if you plant stuff, and you don’t water, what happens like nothing. So I was planting I was cultivating those seeds. And that started turning into paid clients. People that were saying, hey, no, let me I need to pay you for this. You helped me, let me pay you. I started getting testimonials.
So I started really building that book of business. I thought I was ready to leave in 2020. And when I look back, I was nowhere near where I needed to be. There were some hard times I needed to face there were some things I needed to experience, I needed to experience a pandemic. To prove to myself that I could have a full-time job, have a podcast, and a business. And when the end of 20 came around and I was kind of taking inventory on what I had really accomplished over 2020. Well, having a full-time job. I said, Wow, if I can do that there, there is no reason why I can’t be successful on my own.
I love that you’re I mean just your whole trajectory. And like it’s just, it’s so cool. Congratulations on your one year of Blazing your own trial.
Almost made it. Yeah, it’s been a bit of fun year, it’s one of those years where there’s probably like 10 different emojis that could explain it. You know, it’s like the crying emoji, the laughing the mat, you could probably put a whole line of them up. And when you look back, it’s just like, I can do nothing but smile, because you made it through. You make it everything because what we’re the truth is we all are going to face adversities in our life. We usually face them every day and they might not be as big as the others.
But really the only thing that matters is, what are you going to do about that? Are you going to stay down? Are you going to get back up, and we everybody has the same choice. We just have to make the choice that’s right for us. And sometimes we may need to suffer through it. And that might teach us a lesson and it’s so interesting. I came up with a quote in 2019. I didn’t know how much I would need in 2020. You know, it added a tonne of value in 21. So I’d love to share with your audience quick backstory.
I literally wrote it in my bathroom, me and my wife were just kinds of having a conversation and I do a lot of quotes just coming up with quotes in my notes on my iPhone. So I like typing it on my phone. I showed it to her and she’s like, that sounds just like you. Yeah, it was just so funny. But you know what the quote is the struggle might be Real. But the good news is that every struggle comes with a free gift called a lesson. And it was something that for me when I wrote it, just sounded so right. And if I think about my whole life up to age 40 that I’m at, it’s literally been that.
There’s always been lessons, there’s always been something. And here’s the thing. It’s, do we want to actually learn from them or not, because there can be a lesson in front of us. But we can say, skip that lesson. And that can take us on one path. We could also say and listen, transparency, I’ve been on both ends. I’ve been the knucklehead that’s like, let me go the dumb path, and see what happens. It’s always ended badly, but when I’ve gone the other way it’s always good.
That’s amazing. And I mean, it’s, it’s incredible, as you just explained that 2020 was like a kind of a crazy year. 2041 was a crazy year and all these transitions and shuffles in your life. In 2022, what’s going on in your world? What’s up in the next six to 12 months? Like what’s blaze your own trail up to? Like? Yeah, all the things?
Yeah, I’d love to Yeah, so. So of course, we launched in January of 21. And it’s interesting because I actually had the business, it used to be called Impulse consulting. That was when it was a side hustle. And when I went full time, I said, I have to use this name for my agency. It’s my podcast is blaze your own trail consulting, I help people Blaze their own trail, the agency has to be called. So I actually got the LLC, blaze your own trail consulting, LLC. It was so cool to be able to have all the branding be synonymous.
And together in the mission, like all of it, I help entrepreneurs, Blaze their own trail with strategic marketing, sales and leadership. That’s it, like, those are the three areas that we play in. So what’s been really cool and over 21 is just the evolution of my services. Because when you have a proof of concept, and then you kind of build it, it’s almost like Excel sheets and Word docs. If you know what I’m saying. And then now, like, I’m so proud of what we were able to do. I was able to just take one service that would take four hours of time down to one hour. Because I added team members that could fill in the pieces, and I could remove myself.
And so by creating those efficiencies, the revenue increased. And then we also added a recurring revenue component to the offer. So not only did we take this offer, and increased the value of it. But we made it more valuable both for the client as well. Because it includes everything that anyone would need to really get their business. Dialed in and up and running from a CRM, a calendar system, email marketing standpoint, course building standpoint, all in one place.
And the funnel building side of it, the landing pages, the web pages, we actually do that as a done for you service. So we take the heavy lifting off, which is what most people are scared of, like, how do I build a funnel? Like what does this landing page say, I don’t want to even this is too technical. So we literally for one setup fee, we take care of the heavy lifting. Then we teach them how to actually manage their whole business on the CRM. And that’s monthly support and everything.
It’s crazy to think that that used to look like a PayPal invoice with four deliverables. And it was for zoom calls. And it was me on these calls when people would forget their past, you know, it’s just funny. Now things can evolve, right? So I am all about how I add the most value with everything that I do. So that’s just one example of taking one service and turning it into something bigger and better for everybody.
I love that. And I know this year is going to be even more explosive growth for you. I mean, as everyone was starting to shift the transition and figure out what is their purpose. And how to market in digital marketing is going to be more important now than ever. Especially video marketing, video marketing is going to be everything, like authenticity is like being more than anything else.
People want real people. They’re not they’re tired of like the professional video that’s all prim and proper, imperfect. They’re like they want to see you like kids, they want to see you like, you know what I mean? So I think it’s really cool. That’s kind of where business is heading. And that’s kind of where you are.
And that’s the fun part about what people get with me. My LinkedIn coaching program. You know, I originally launched it in 2020. We put a few people through it got some good testimonials and case studies. And then we had about 15 people go through it and 21 people getting results. And the way that I teach on LinkedIn is you have to look at LinkedIn that you’re marketing to humans because you are no, we’re not marketing to robots. So when I’m working with clients, just to give your audience kind of behind the scenes, when we look at a profile, I don’t want it to look like a resume. Like I want you to give context into who you are.
Because at the end of the day when that person gets On the phone, that’s the person they’re gonna get on the phone with. And so if anyone and I encourage anyone, the artists go low read my profile, like it starts out with storytelling. I’m talking about my mom and the adversity she experienced in my pivotal moments because I want people to get to know me. And it’s very hard to get to know the person that was cool. Assume loudly, like all these technical certifications and all that right on there, like I can get that from your resume. I don’t need to see that.
And you’re about summary, the about summary is supposed to be about you. And so that’s what I teach my clients to do is, and again, it’s you share as much as you want to share you like I don’t ever force someone to overshare. But whatever you think is going to give someone context into you as a human. Because that’s going to encourage them to hit that connect button that’s going to urge them to go to your content. That’s what’s going to encourage them to book a call. It’s that they see wow, I can actually relate to this person.
Right? Absolutely. I love that and it’s clear. I mean, look, look at where you are now, Jordan. It’s incredible. And you’re gonna help so many more other people get there. You gotta let anyone and everyone know where to find you and your awesomeness.
Yeah, yeah, so there’s a few places. One of the best places you can go to jordanjmendoza.com. That’s just kind of a solo web page where you’ll get to learn about some of the initiatives that I’m up to. You’ll learn about my LinkedIn coaching program you’ll learn about the blaze your own trail podcast. You’ll get some previews of some of the LinkedIn or the YouTube videos that I’ve got out there with my YouTube channel. And then another place if you’re looking for a podcast probably not as cool as Pam’s. But blaze your own trail you can go to be yotpodcast.com. And you know one thing I love to do if that’s okay for your listeners, Pam.
Anybody that listens to this and that or watches this, you can find me on any platform, LinkedIn, Instagram, Tik Tok. If you send me on any of those platforms, Twitter as well, direct message, and then you just say, Hey, I heard this episode. And this is only of course if you want to really see explosive growth on LinkedIn. If you want to use it as a place where you can truly build real organic relationships that could potentially turn into business or partnerships, or more listeners for your show or book sold.
I would love to chat with you. If you send me a DM with the word Blaze, just let me know you heard me on Pam’s show. I’ll actually give you $500 off our 12-week course. Okay, so I’ll probably enable that for the next 30 days, if that’s okay, Pam. 30 days after the episode airs, that’ll be live. So send me a message. My goal is to only work with people that I can actually help. I don’t try to sell you I want to actually meet you face to face. Because you’re going to get this guy and I’m going to get you. So we need to actually meet to make sense to see if it makes sense for us to even work together.
Absolutely. Jordan, I love that and thank you so much for being here today. Thank you for your awesomeness. I can’t wait to see how business blows up from the podcasts. And just all that you’re up to it’s I think it’s only going to get much bigger, much more exciting. You’re going to impact more lives. And I’m just pumped for you. Thank you so much for your time today and for being here with us.
Now, listen, Pam, it was my pleasure. I hope that the audience gets at least one takeaway from our conversation if that happens, because my mentor Brian showman, put it this way. He said, Jordan, your goal should be to inspire one person a day, take the pressure off yourself. Because Pam if you can do that every day of the year, that’s 365 people a year. And those are great numbers any way you look at it.
I love it. Jordan, thank you so so much everyone who’s listening like Jordan just said try to inspire one person a day. Thank you so so much.
Tune in to the episode to hear the rest of my incredible interview with the amazing Jordan Mendoza.
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The Underdog Podcast host is none other than Pamela Bardhi. She’s rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also Forbes Real Estate Council. To know more about Pam, check out the following:
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