Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating in the future of marketing. He always brings humor, insight, and tremendous value to every interview and speaking opportunity.
He’s also an award-winning filmmaker with his content seen on Netflix, Amazon Prime, NBC, CBS, ABC, and many more.
In this episode, we go deep as we unravel Jordan’s journey to success. Pamela peeled all the layers. Among the highlights are the following:
- What served as his inspiration for where he is now?
- As a young child, what motivated him to pursue being a magician?
- What made him decide to give up his career as a magician?
- After the devastating setback, how did Jordan get to filmmaking and eventually create DropFunnels?
- Based on Jordan’s experiences, what would be his advice about self-sabotage and competition?
- Based on what he knows now, what would Jordan tell his younger self?
- Jordan’s thoughts on the future of marketing?
Join us for this episode to learn more about Jordan’s journey and how he’s making a difference in the world. Join us for the conversation! Listen to the full episode here:
- Apple iTunes: https://podcasts.apple.com/us/podcast/underdog/id1534385651
- Spotify: https://open.spotify.com/show/6FbSDu0aNtuxAEiderUAfB
- Website: https://theunderdogshow.com
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The Underdog Podcast host is none other than Pamela Bardhi. She’s rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also Forbes Real Estate Council. To know more about Pam, check out the following:
- Website: https://pamelabardhi.com
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Ready to elevate your life and take ownership of your power? Join Pamela for a 15-minute call to set clear goals and build your game plan today! Visit http://meetwithpamela.com/ to schedule your session now.
Click To Read The Transcript
Jordan Mederich Shares Journey To Entrepreneurial Triumphs and Building DropFunnels
Hi, I’m Kevin Harrington, an original shark from the hit television show Shark Tank and you’re listening to the underdog podcast
Hello, everyone, and welcome to the underdog Podcast. Today I have an incredible guest here with me Jordan Wetterich. How are you, my friend?
So glad to be here. We’re both you and I are both in the latitudes of the frozen north. We’re in misery together, as they say loves company. So we’re frozen, but we’re happy.
Absolutely. It’s one of those things where I find myself constantly complaining about the weather. And then when you’re playing well, whether we come on us, yes, I’m not alone.
united in our hatred for negative 16 degree weather.
save, save. Oh my gosh, Jordan, it is such an honour to have you here today. So excited to talk about your journey. I mean, it’s been a hell of a journey so far. And I’m like, I can’t wait to hear all the details.
Because what you’re up to in the world right now is absolutely incredible. And of course, hearing your story of how you got there’s always a gift. So for my first question for you, my friend. if you’re ready, rock and roll. What inspired you to where you are today?
Oh boy, as kind of a precursor to that I was raised in kind of a larger family of seven. My dad’s a pastor, my mom was a teacher. So the phrase that I use probably too often is that the silver spoon we ate came from Goodwill.
There’s no handouts, low income family, but very tight relationally. And with my dad being a being a pastor, and mom, being a teacher. it instilled this concept of giving, and of stewarding people forward and helping people in their own life.
But I also recognise that when you don’t have a lot of resources at that time. Even though our upbringing was amazing, you don’t have a whole lot of choice. So I realised very early on at probably the age of eight or nine. That if I wanted to get something different, I’d have to do something different.
And so I’m, I’m the only real entrepreneur, in the family or even extended family. that was crazy enough to dive into this entrepreneurial mission really. and just to take the risk. so I’ve had essentially 21 different jobs or businesses or things that I’ve started. that have ultimately either done, okay, and fizzled out. or just failed, straight up, or, or whatever.
And so I think each time that you fail, or something falls apart. or whatever you’re learning, and they all add up together. So you can take one tiny piece. I take a piece from my newspaper out that I had as a kid. I was a ShamWow salesman, that taught me how to convert people really quickly. and how to accept rejection.
I used to work at the Disney store. So I understood retail and understood consumer psychology. and standards of excellence on a video production company to learn how to create videos. And each one of these things they add up on top of each other to help you to create who we are today.
So again, I don’t see anything as a failure. I see it very much as just a stepping stone to where we are now. And so even the things that I’m doing now. it’s just a stepping stone to the next thing. And it’ll all add up.
I love that. Jordan, thanks so much for sharing that. Now. Question for you as a kid, what did you want to be when you grew up? Like what was your dream,
I wanted to be a professional magician, believe it or not. So from the age of about six to I’m not even kidding about 22. I was a travelling magician. I perform all over the country and do illusion shows. So we’d have a big stage and have people there and do performances and whatnot.
So I was really pursuing that. And it all kind of came to a screeching halt. when I ended up working for the world’s largest magic show in Branson, Missouri. And that particular magician who was there just did not treat people well. It was like a complete detraction from my ethics.
And so it’s like if this is what this industry is, like, I don’t want to be involved. So I ended up killing the dream through lots of lots of tears. And having spent over a decade invested into that.
But really, a magician is an entrepreneur as well. like you’re constantly having to sell yourself. constantly have to improve your craft your product. make it better, make it better, figure out referral systems and do all of that.
But again, I was never afraid of trying something new and really being on my own. And that was the goal ultimately. And I think everyone listening here. I would imagine the goal is to really have your own choice freedom.
Because there’s nothing comparable to being able to choose what you do when you do it. How you do it, and ensuring that you have a roof over your head at the end of the day.
Absolutely. I love that magician. I love that. Oh my god. Well,
you know, bizarre. Yeah.
Well, you’re kind of a magician now just in the marketing realm, right. So yeah, they’re right. Oh my god, that’s so awesome. And you just spent a decade in that
Yeah, so as a kid all the way growing up to being posed like art in the middle of college. but again, I just see it as a stepping stone. But learning some of those things. in fact, a lot of those fundamentals about creating an experience for people.
Even with the willing suspension of disbelief, which is what’s required. If you’re gonna go watch a magic show, or even Cirque du Soleil or whatever you have to. or even a movie is willing suspension of disbelief that I want to be brought to this experience.
So now all of my marketing is very experiential. learning some of those foundational facets led into the video production company. which is essentially making magic in video. And then moving into business is just magic and marketing and client experience. So it very much translates over. And so I’m thankful for that.
That is so interesting. You know, what’s crazy is sometimes we think we’re rerouted. and things aren’t connecting. But when you look at it, over time, you’re like, Oh, my God, it all intersects. like it’s all part of the puzzle.
And it all makes sense. Because sometimes we just think, Hey, I just want to be where I’m meant to be. And it’s like, no, no, you need this stepping stone. like you said, that’s going to navigate us forward.
So like, for me, I had restaurants and without the restaurants. I wouldn’t have been a beast in real estate. because I wouldn’t have had the patience, multitasking mode to do that.
And for me, I remember for the longest time. because I like I started two restaurants when I was around 21.
I’m thinking to myself, I don’t like this. but you know, I feel like a failure, right. And then after becoming successful in real estate. realising how important that restaurant experience was for me.
So it’s just so interesting to see how your magician days. like at that point in time you thought like life was over. But it actually paved the way for something else. And, you know, really built that foundation for you, which is so cool. So cool. Oh, my gosh, Jordan, and who are what motivated you a lot when you were growing up? It can be any one anything,
I had a lot of admiration for my dad. who, essentially , was a church planter. So you’d go around and plant the church. get it up and running for about a decade. and then pass it off to another person. And so that’s it’s like the exact same model as an entrepreneur. except he didn’t get paid for it, right?
Like not nearly what it’s worth, right. So that model is really intriguing to me. But I also kind of had a rich dad poor dad situation. where my best friend, his dad, was a software engineer. created the software for the GPS locators for waste management companies.
So they could track their trucks and where they went. And he developed that and sold it and they did exceptionally well. so they brought me on Disney cruises, and I went on trips with them. and they’re out of their cabin. they’re out doing all these things and bring them in with them.
And it was like, Man, that’s what it’s like to live an entrepreneurial life. to embrace the risk, and embrace the potential outcome for failure. eliminate the security blanket of a salary or hourly wage. whatever, and to say, hey, I can go forge my own path. and move things forward in that way.
So with that, I learned that hey, you can still treat people really well, care for people, help them to win. but also be financially successful at the same time. And I think the only path for that is entrepreneurship. It’s the absolute hardest battle that you can fight.
But it’s the best choice, I think that you can make if you’re willing to embrace those inevitable. I’m seeing inevitable failures and difficulties and problems. that will come through just like real estate.
I mean, I dabbled in real estate and did not do super well. It’s just another thing, but I’m sure I will stick with it for 1 3 5 10 years. things just start to unravel for you in a positive way helps to reveal this amazing gift. that we can take our skill set and apply it and know, where are the failure points?
What are the barriers? how did my rich dad so to speak? How did he deal with failure? How did he deal with things when things were hard? And I see him working exceptionally hard all the time. yeah, they would play hard too. And working hard facilitated the ability to play hard as well.
That is awesome. It’s so cool to see those models from such a young age. and kind of see them manifest like the Rich Dad Poor Dad situations. I had something similar to that’s so cool. That’s so cool. Yeah, because you had mentioned that you were the only entrepreneur out of your family.
So it’s really hard when it’s ingrained in your family line. if everyone’s working corporate or for somebody else. for somebody to come out and just be like such an awesome entrepreneur from day one. And at such a young age do
Everyone’s gonna forge their own path. It’s your life and you’ve got one of them. and the odds of you existing are so categorically astounding that any of us there. Neil deGrasse Tyson says that there are far more humans who have not been born. than those who have been born.
So the fact that we’re here. we have this chance to try to maximise this through all the difficult. but at the end of the day, our life is a is a speck of dust. It’s a tiny blip of life. And during this time we can choose to build amazing things. even through challenges and to make a difference in the world and make the world better.
Absolutely Spoken like a true heart centred entrepreneur. I love that.like, for me hearing your transition from being a magician to getting into video production. That was your next move after that?
How did that pivot happen? Because again there’s probably somebody listening right now. that maybe is going through a transitional phase. And they feel like they’re a failure, or that Oh, my God.
this didn’t work out like this was my plan, like, what the hell? You know, I feel like there’s a lot of people in this pivotal moment right now. What would be your advice? And what was your experience throughout that pivot?
I think you need to celebrate when things are in the winter season. We’re joking the podcasts are at the beginning and talking about being in a winter season. And there are going to be winter seasons in your life where things are slow. and maybe not completely thriving and blossoming.
And you embrace that with the ebbs and flows of life. It’s the same thing in the stock market. It’s the same thing in real estate. everything goes up and down. So we can’t just celebrate the highs and not honour the lows, we have to celebrate. and honour all these even pivot points.
Someone I know what that was like. I’ve done it enough times to know what it feels like where things feel low. And it’s like, I’m not clear, but I love this phrase. And I kind of coined this idea that you should embrace uncertainty, but reject doubt. So embrace uncertainty, but reject doubt.
What does that mean? means that there’s a lot of unknowns. and that’s okay, and embrace that. hey, that maybe there’s a time where like, your business goes under. I’ve had businesses going or you get fired.
I’ve been fired, you quit something that’s a really good opportunity for something better, I’ve been there. So there’s a lot of unknowns on the other side of that coin. But to reject doubt means that I don’t. I can believe and understand that there are unknowns on the other side.
But to transition strongly into something else is to believe first. I think in ourself, and if anyone happens to be spiritual. to believe that there is a power that can help guide us in the right direction.
And for me, that’s what God gives me is clarity and gives me faith. knowing that there is a better side when a door closes a window opens, so to speak. So yeah, really moving from all these different jobs into what I’m doing now. Video Production was the gateway into that.
So I was making a bunch of videos. In fact, the big kicker was doing tons of commercials for like Verizon and three M and Sony. and making all these really cool commercials. And it was great. But I was broke as a joke.
Like, there was not a lot of money coming in, from making these, these various advertisements. maybe two or 3000 bucks a month. low income, government, subsidised housing in Branson, Missouri. freshly married, just completely broke. But knowing that there’s a bright future ahead.
So I was able to create one video that was for a company called 99 designs. and I was the homepage, explainer video. So I entered a contest, won the contest, and then my video was there. And so it’s, it was seen by millions of people.
And from all these companies, they said, Hey, who is that guy who made that video. contacted me, and I’d go, and that really started to make things flourish. So really just takes one pivot point. But one of those clients was someone who’s in the direct response marketing space.
And they said, Hey, we’ve got a tonne of video projects. We want you full time. Are you interested in doing that? I was like, You betcha. But I will. I am interested. so they actually hired me at about 8000 bucks a month.
It was my first client that would come with monthly recurring revenue for about eight grand. and I thought This is what fancy people did. So I actually celebrated at Ruby Tuesday. because I thought, where fancy people? Yeah, so that was my broke version of celebrating.
And so but that was life changing. For me, I ended up becoming a partner in that company. And then really came out to like, Hey, man. I really need to be able to launch businesses and in utilising direct response marketing methodologies. But do that online.
And so really, that’s where drop funnels came from. It was solving my own problem. that there was not really a platform that would support any new business. that I’d want to launch with a tech free format and. and help me to get going quickly. So that’s what led us to today.
That is so cool. Oh my goodness. And I love how it was like one small thing that really elevated you. it was like oh, my God. So monthly recurring revenue was like your first client. and they wanted you completely full time.
Like that is awesome. That is awesome. Oh, my gosh, I mean, for you, it’s just been like, it’s been so interesting. Seeing the journey through you mentioned that you started like 20 was 20 businesses that you started.
Yeah, I mean, overtime I’ve had about it’s what I call my 21 jobs. whether they are self imposed or being hired in 21 experiences. that’s gotten me to where I am here and each point just built on top
Oh my gosh. And before we get into drop bottles like. Can we walk through that a little bit. because I’m sure that there’s some major lessons that you learned throughout the journey there.
Because you mentioned some of them, you close down. some of them, you just just didn’t work out, some of them did. And then you know, everything kind of led you to drop bottles. I’d love to hear that journey. Because especially for entrepreneurs listening, man, it resonates.
Yeah, I think entrepreneurs are generally opportunists. like, we’ll see an opportunity right now, at the point of this recording. there’s a huge amount of hype in terms of AI generation and chat GPT. and it’s just exploded on the scene.
Even though it’s been around for a long time. it’s just now catching waves, and it’s kind of exploding. So there’s a lot of entrepreneurs diving into the AI wave. and building offers around those particular tools and skill sets.
So yeah, for me, it was kind of always I think there’s probably two sides of the coin. if you’re looking at it kind of negatively, it’s that. I would get something up and running and maybe didn’t do as well as I hoped.
So I’d go launch something new, right. But to look at it from a positive spin means that there’s a better opportunity. and having gone through an experience, it’s like, Okay, I’ve had that experience. I can wrap that up and put it in a bow and put that into my mental memory of experience.
and then leverage that into something new. So kind of an example with that would be really starting to create some commercials. just for some of these video contests which is really kind of how I started. that actually led to working for a television station that was local to us.
and then moving up the ranks there. and then launching my own full video production company. which led to that primary client. So it’s just each one of these things. It’s like these building blocks, these Legos. My kids love Legos. So it’s like just building that up.
And whenever I see, in fact, this morning, we were building a marble tower. the little marbles that dropped down with my second son. And I imagine it’s almost like, man, that’s what entrepreneurial ism is about. it’s what building this new thing is all about is that, look.
you’re gonna start out and you have to start with a strong foundation. Where do you get that foundation? Well, I bring that from the past from past experience. then I stack pieces on top, and it takes me time. And I have to think through Wait, that doesn’t work. I have to figure out this, oh, that one didn’t work.
Let me try this. And that ultimately, at the end of the day, you’re gonna build a tower. you’re gonna likely tear it down and build another one and even higher one, right? So some of those lessons even as it compares to building a marble tower. I think add up to where, where ultimately, someone is intended to go.
I love that. I just love how everything kind of was interconnected. And like, oh, man, man. So you had mentioned that drop funnels was like the piece that was missing? And you got that from your video marketing? Well, your video is. So how did that? How did that all come together? Like? How did you birth drop funnels?
So I was building obviously multiple companies and helping other people build companies. and there’s this, if people are familiar with the concept of a sales funnel.
It’s a very powerful tactic to help leads or help prospects to become leads. and leads to become customers. And to automate that process where you can send in traffic and X amount will go throughout this process.
And it creates a lifetime value customer at the end. So there’s that psychology. but also building a lot of websites and sales funnels and tools on WordPress. WordPress has a very powerful infrastructure. But it’s extremely technical. it has all the tech but none of the psychology.
you got to add plugins and themes and hosting. If you update one thing, it all crashes down to the ground. you better be a programmer. because things are not going to sync up very well.
And so I was going through that adding things on top like ClickFunnels or Shopify or Kajabi. or any of these tools to help me to bring a vision to life. And actually the project that really turned the tide. or who really pushed me into building. This was how I turned my video production days.
I created a documentary film about addiction recovery in our area. And I was trying to get butts and seats. I was trying to promote that particular film. But it took me months to figure out building a home site for myself. instead of having someone else do it.
Figure out hosting, figure out domains all the tech side which just delayed the process so much. There was no platform that really helped me to bring all these things that I needed into one spot. So as soon as I wrapped up promoting the film.
The film did very well to end up saying I need some way to bring the technology and the psychology. So the technology of WordPress, in the psychology of sales funnels. and eliminating all of that tech and bringing it all into one space.
So that’s really what drop funnels represents is it’s a WordPress based infrastructure. But with no tech, no plugins, no themes, no servers hosting. there’s nothing that you need to do.
You just log in and build whatever your mind can imagine. So for me, it was really building what was going to solve my own problem. and ended up solving a lot of other people’s problems as well.
Super cool. Oh my gosh, so you created basically what you need it and then it just took off from there.
Oh yeah. If anyone actually has a problem and you can solve it. you’re actually solving it for their minimum of 100,000 other people. absolute bare minimum. you can make the most obscure solution.
For underwater basket Weaver’s elite dog groomers. you can solve one problem that happens to align with something that you’re trying to achieve. And that will invariably create a solution and opportunity. for other people having the same problem and they can’t solve it.
So that’s the beauty of entrepreneurship is we can come up with an idea, implement it. and then go solve hundreds of 1000s or millions of people’s problems at the same time.
Love that. Jordan. I love that. And throughout your experience, whether it’s been life or in entrepreneurship. what would you say has been like your biggest obstacle and what really helped you power through it?
Oh, we’re opening up the can of worms here. My biggest challenge as an entrepreneur and business person. and it’s been for a very long time, it’s something I battle. I think daily is comparing its and comparing what I’m doing to other people.
and we’re really our own worst critic 100% of the time. we no one’s voting against us as hard as we’re voting against ourselves. So I see other competitors and each one of these industries.
And I really see them, even if they’ve been around there longer. they’ve had a lot more experience, they’ve gone through all the trials. that I probably haven’t even been through yet.
Sometimes my first instinct in my brain is to say. I should be able to beat them at this game. kind of the competitive side, and to do better, right. And so when things aren’t going so well, it’s a lot of self sabotage.
some impostor syndrome issues, and everyone’s gonna have your own challenges. And maybe comparison itis is that challenge. But I think if I could overcome that, and learn to stay in my lane a little better. and not compare myself to competitors.
who have massive budgets, and massive capital and huge networks. and backdoor deals to create those things. for me, I think it really helped to alleviate a lot of mental stress. and things that I just think about a little bit too often.
So I never have the fear of getting something up and running. I’m actually really good at getting things out to the world, helping people to get into it. I’m building a course right now on how to build monthly recurring revenue. I have no problem building that and launching that.
The problem always comes when I’m trying to find out there’s a competitor doing XYZ. and comparing what I’m doing to them. It’s just not a fair comparison. So I’ve had to kind of convince myself of better strategies to avoid that, that challenge. But for me, that’s the biggest challenge that I face.
Absolutely. And I think a lot of entrepreneurs are the same way. Especially when we’re starting something new. You ask yourself, Who am I to charge for this? Or who am I to like, say, I’m the expert here? Oh, man, we’ve all struggled with that. I’ve struggled with that personally, too.
And it’s like, how do you get into your head, say like, some you have to begin somewhere? And I’m sure there’s entrepreneurs listening right now. or aspiring entrepreneurs that are like. Ooh, yeah, fill on that, you know? And for you, Jordan, like, how did you?
How do you power through it? Like, when do you get those thoughts? Because I feel like, for me, it’s like a daily thing. It’s like, it’s like, you almost got to be like, your own therapist.
And just be like, No, we don’t think like that, this is what it is instead. And like, it’s just like, I feel like it’s this repetitive motion in your mind. because it does pop up like often, especially with multiple businesses. or there’s something brand new that you’re launching, you know,
yeah, there’s the number one thing that I help other entrepreneurs. to power through, and probably 99%. And I’m not, I’m not being obtuse. and saying that an extreme majority of business owners are severely under charging for their offers.
it’s only because of what’s in between our two ears where they aren’t recognising the value. or they think that needs to be cheaper than the competition in order to be successful. And even the concept of people need to believe fully. and wholeheartedly that I’m the expert in the space before I can charge for it.
Look, I think belief, a lot of belief in the physical world comes through proof. So if you need proof to start to stack the deck in your favour. you should really go launch an offer for free. If you’ve got let’s say it’s a you help people get booked on a podcast.
go get one person and say, Hey, I’m gonna get you booked on five podcasts absolutely free. You’re gonna learn so much. They’re doing that at zero risk to you. And that confidence to go out and say I’ll do it for free. It’s like, well, of course, it’s worth that.
Alright, great. Now your second client, it’s 100 bucks. For five podcasts. Great. And by going through that, you start to believe that you are under charging. which is a very powerful concept. and we start to feel like we are undervaluing ourselves, you can’t stay there.
But that’s the driving force to increase and improve the pricing model of all of our offers. So start out for free if you need it. Don’t, don’t take that as a failure point you’re learning. you’re learning something new. how often do we beat ourselves up for things that are inconsequential.
where if you were to go out and actually just help someone for free 1235 people. you’re gonna learn everything that you need to truly become an expert in doing that. and people buy experts. So then you can slowly raise your prices as you go.
and at some point, you’re going to build a level of confidence for me. I have no problem creating a $10,000 offer a $20,000 offer or even more. So I think it just comes through stacking proof in your favour.
Absolutely. I mean, everything you mentioned is 100% 100%. Accurate. And now for you, Jordan, because you have had firsthand dealings in the marketing side of things. And you’ve helped a lot of people on the video side.
and then obviously now through drop funnels. what is your best piece of marketing advice that you would give any entrepreneur? Anybody with a business anything? Based on your experience?
Yeah, it’s kind of a loaded answer. because it’s very dependent on where people are. and what’s, what’s the one ingredient based on where you are to help you to move forward.
So my advice to someone who’s at zero going into one would be radically different. than someone who’s at eight going to nine. But I would say, generally speaking, I’ll take two sides of the coin. if you’re just starting out, you’re just getting a brand new offer out into the marketplace.
Don’t build a thing, until you go and sell at first. even for really cheap or free. Don’t build big websites, big sales funnels. Those are all distractions, they’re all distractions, before you can collect revenue.
In fact, if I could give any piece of advice to my younger self. or anyone else who’s just getting going. you need to go collect cash, period. as the trigger point for permission to go build everything else that’s there. don’t go get offices, don’t get a lease, don’t buy furniture. don’t buy business cards, or flyers, don’t do any of that.
Go validate the offer immediately and get cash collected. Once you do that, you then have cash in order to go do those things. but also to prioritise continuing to do that. for someone who’s a little bit later stage.
I think there’s a lot of power in what I call an authority funnel. And I think every business needs this specifically. there’s lots of different things you can do with sales funnels. But an authority funnel is essentially a website, it looks like a website. but it operates like a funnel.
In fact, drop funnels.com is an example of an authority funnel. where there’s not a lot of links, there’s no share buttons, there’s no distractions, or anything. the only thing that we have is a single call to action. which is to push people into the start of the funnel. which is become either a lead or a new user.
So for any business, no matter what you’re doing, I think everyone needs an authority funnel. Which is, it looks like a website. So when a customer comes in, they feel like it’s a website. But instead of the leaky bucket of them leaving. to go click on your Instagram and Facebook or share this thing.
like go click around and about me pages and all that which doesn’t help you at all. Having hundreds or even 1000s of pages on your website does not help you. From a conversion perspective, what does is simplicity and clarity. So have one call to action in the header of your site.
And in the very first hero section, go look at Tony robbins.com. It’s another great example there’s countless sites utilising the same framework. I think every business needs to immediately push people into the start of the fall.
And that’s one of the biggest pivots and improvements that I see businesses making. especially once they’re post revenue life so they’re actually generating money. How do I automate my customer acquisition process?
I love that you said you know get cash in the door first before you start. to go like big and heavy and you know on all the things. because then if you have to tweak it and all of a sudden you’ve invested so much.
it’s all about risk mitigation as an entrepreneur. How much risk are you exposing yourself to. and making sure that you can prove and back it up your business or your offer actually works.
So I think that’s absolutely key to what you mentioned, absolute gold. there absolute gold right there and you were mentioning the authority funnels too. which is super interesting. now me I get lost in the sauce when it comes to these funnels.like all the time you know my marketing teams always like cannon stuff on my car.
I’m like what’s the best way to be an entrepreneur. asking you like what has been some of the highest converting funnels that you’ve ever seen? Because I feel like we get fancy all the time. for anyone who’s listening to funnels or merely just websites that you put together.
and basically like it’s like a one page type of thing. It’s not like a full blown website. it’s almost like specific to a particular product or service. And it’s just fascinating to me. It’s like what actually is like the stuff that converts.
it just like these one page simple ones or is it like the long fancy. all this copy that you need to edit kind of thing of like I’ve always struggled with You know,
the answer to that is yes to both of them is Yes. Which is the the worst. And the best answer. Long Form sales pages can work brilliantly. Right now we just sent out an email for somebody to jump onto our waitlist. for our new course that we’re talking about.
There’s nothing on the page, but an opt in form for them to jump on the waitlist. That’s it, it wasn’t a short email with a link to over. to opt into that short can work too. But what I think is more critical is that you need to get something just something up and running.
Don’t overcomplicate it, start out with something very short and small. and having a clear process for what you want the lead to do. Because if we don’t tell them what to do, they’re not going to do it. So if it’s opt into this list, if it’s by this product, if it’s book a call.
those are the three primary modalities. opt in, buy a product book, a call for a high ticket, opportunity. whatever those things are, everything else is just an amplifier. In some of it, it can just become noise in our head. which is why most people feel like it’s complicated.
And it’s like, I don’t even know what to do with this, strip all of it away. And say, starting point number one is just get something up, something short, sweet, clear call to action. then you can just improve things as you go.
If you’re getting SSI, imagine this, you’ve got any kind of business. you’re like, I just want to generate leads great. So build a lead generation opt in page. which allows them to either claim a training. or some piece of value in exchange for information.
you’re already off to the races, you’ll probably have 40%, opt in rate on those. which is huge, that’s great. And then you can push them over to the next step of the funnel. which might be a call booking. There’s a video explaining what it is that you do. how you help people and a call booking form below that. Great.
So this is a very simple style of an authority funnel. then we have leads then we have people who may or may not book a call with us. we’ll see an average of about 40 to 60% of people who opt in. will book a call on the following page.
So and then, obviously, the conversion, you might have a 10% No Show rate. on those 90% of the people booking a call will actually have the ability to pitch to them. So then we’re just it’s just a game of numbers. So setting that process up, opt in page, call booking page sales.
call on the back end and figure out where things go. if I have a 10% conversion of my opt in. and I can just improve it by making this offer more tantalising. I can move that up to 30%. Great, now we tripled our conversions on that.
And then that just feeds the rest of the funnel. So step one, just get something up and running. Whether someone builds that for you. or you build it yourself, depending on where you’re at in business.
and then to just optimise look at your numbers. where things at which point do I want to optimise and just focus your energies there?
What Would Jordan Older Self tell His Younger Self
Absolutely. I love that. Jordan.Oh my gosh, oh my gosh, as I always get when it comes to marketing. I feel like everyone entrepreneurs have so many questions that are like.
Wait, what works? What, you know, what sticks? What doesn’t stick? It’s so awesome. That’s so awesome. And you know, one of my favourite questions. you kind of already answered it, but I’m gonna ask you again.
just in case to see if there’s anything else that you would add to that? Which would be what would your older self tell your younger self based on what you know, now. and it could be life business, whatever,
That’s a good one. What would my older self, I would say. that the version of myself five years from now, would look back and say. Everything’s gonna be okay. Keep going, keep pushing, keep digging.
In five years, the version of me 30 or 40 years from now. would probably look back and say. you had the energy, you had the ability. but maybe you doubted yourself too much. you should really, really push hard because there’s a very bright future on the other side.
So Time Machine version is perhaps a little bit different than than long term. But for me, I’m, I’m literally living my life right now. in a way that 70 year old version of myself is going to thank me now. more on a personal front than on a business side.
because I think our business should amplify and fulfil our lives. not the other way around. So for me, I love where I’m right now. I have a home office, and my kids are upstairs playing games. and I’m gonna go hang out with them after this. And I’m never going to regret not spending enough time with them.
I’m never going to because it won’t happen. I prioritise that I’m never going to regret working too much. Because I choose not to do that. And even if that comes at the expense of revenue. building revenue and a company.
like look for me whether I make personally 30 grand a month, 50 grand a month, 100 grand a month. nothing changes about my life at all. Nothing changes. So, for me, it’s like you can give me 200 grand a month and 500 grand a month.
personally after taxes, nothing will change about my life. I live the exact same way I spend the same time with my kids or with my friends. or whatever, it would just be like. I’m gonna go put that money into other investments and do that.
But it’s a game, right? But life isn’t a game. Business is a game life, life is valuable life matters. And so what we focus on, on the personal side of things. and even in developing business into our personal life. I think is key. Yes,
absolutely. I love that. because I feel like also as entrepreneurs, we’re always like chasing. it’s like, the next time the next day and the next day after that. Like, it’s like, alright, we hit you know, 50k in revenue. you know, we hit 50 km on there we go. 100, then we go.
It’s like this addiction that continues, right? Money’s like this addiction. And I love that you broke that down. You said, like life is most important. Life’s not a game, right? Money is money. you can always make more make live always make
money, especially if you’re an entrepreneur. I always just go launch a new thing I could. I could launch six new businesses, like this week if I wanted to. And they’d all be cash flowing within the week.
I mean, that’s possible when you understand the fundamentals and the skill set. But it’s like for what purpose? It doesn’t mean don’t do it. it means just have intentionality behind what it is that you’re building? How does that amplify your life? Your relationships, etc.
Right? Absolutely. I love that. So like what’s up in your world in the next six months, business life, anything? Yeah,
I’m kind of in a bit of a transitory state. and starting to kind of think about some cool new things that I can build. And I’ve got some ideas, I should come back on the podcast in the future. just to share some of those things. because some of them are kind of tight under wraps.
But I think that, especially with the advent. or the invent of AI tools, and automation. I’m very interested in the concept of letting machine learning power all of our marketing efforts.
So as an example, you come in and you type in build me a high converting sales funnel. for XYZ business, you hit enter, and it builds it, images, copy, text, everything is ready to go. And then it also automatically creates 100 different variants of that exact same concept.
So when traffic comes in. it splits it between 100 different variants at the same time to find the winner. one might have a 40 or 50% conversion rate. one might have a 2%. So kill the 2%. And just rapid rapid test. those are the things I’m excited about. and I think is where the world is heading.
Whoa, I was just gonna say that because obviously, we’ve seen funnels. we’re seeing AI kind of pop up like crazy. And I feel like somebody’s got to be working on integrating the two. because powering that together is going to be like, deadly. Like anyone who figures out that formula.
Oh, my God, that’s so exciting. That’s so so exciting. Because like copies are really hard thing. Like, what actually sticks? What doesn’t stick will make sense? You know what?
It you know, so it’s super cool that that’s going to be integrated? Wow, I’m mind blown. I’m excited to see where the future heads. and I mean, like, where do you think the future of marketing is going after this, Jordan?
Okay, so from a consumer side, it’s all about relationship building. That’s the future, I think we’re far beyond the concept of just like spray. and pray kind of marketing, throw it out there. see what the masses are gonna buy.
And the key moving forward is going to be deeper relationships with customers. So there’s what I call horizontal marketing, and then vertical horizontal.
means I need to send a particular message or multiple messages out to the audience. to find out which one is the winner. when I find that winner, then I move deep.
I start to move more vertically. to build a deeper relationship with customers to know like and trust you. and ultimately end up spending a lot more with you. So with that, I think the concept of customer journey. and relationship building is super critical.
and is going to shape everything that we do ongoing. especially when everyone hopefully everyone’s cheering me on this. everyone now has access to automated tools like AI. Right.
So when machine learning is now off the table as some competitive advantage. and everyone has it, it’s no longer a competitive advantage. Last thing you have access to is a relationship. And that relationship cannot be cannot really be automated by AI.
Like he can help you with some copy can polish up. it can automate your follow up or those things. But I think relationships are going to be going very deep. But for the business side, or if you’re the business owner, where do I see things.
So from the consumer side, its relationships. From the business owner side. I think we’re really going to see a lot of platforms start to dissolve. where you have to manually do things and manually set things up. And AI and machine learning we can use it. We should use that as an advantage to us to get things set up very quickly.
Let’s say you have a marketing company. you’re building websites for local businesses. There’s a website right now it’s called durable.com. You can create a website in about 10 seconds. it will create the website for you in 10 seconds all from Ai.
It’s shocking and amazing. And all that is where business owners are going to rely on. is using intelligence to build our businesses. and then focus much more so on relationships with the customers.
I love that Jordan. Oh my gosh, thank you so much for your incredible interview today. Like I’ve just loved hearing all your insight amongst many different things. business marketing. all of the things Jordan now you kind of let everyone know where to find you and your awesomeness.
I’m on every social platform at my handle is your bro Jordo. So y o u r b r o j or do and obviously people can go to drop almost.com. If you a want an example of what an authority site looks like. or an authority funnel looks like.
But also that’s a great tool. If you’re saying hey, I want to build it. I want to dive in build websites, blogs, sales funnels, pipelines, digital courses. and cancel a lot of other subscriptions. That’s one of the primary focus points here for us in depth. Below it
Jordan again, thank you so much for your time today, man. You’re an absolute Rockstar. Thank you. So that’s it for today’s episode of underdogs. catch us next week, always dropping on Thursdays.
And remember, if you’re interested in real estate. or want to learn how to create more money and magic in your life. check out meet with pamela.com and let’s chat sending you so so much love
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