Liz Faircloth

In this episode of UnderDog, our host Pamela Bardhi welcomes Liz Faircloth, a real estate investor and co-founder of InvestHER® Community, to delve into her inspiring journey of overcoming challenges, embracing the world of real estate investing, and empowering women in the process.

Liz Faircloth’s journey began in New Jersey, fueled by a desire to serve others that led her from graduate school for social work to an unexpected turn after reading “Rich Dad Poor Dad.” Despite starting with no knowledge or funds, Liz and her partner acquired their first property, a duplex, and today manage a vast portfolio worth millions in real estate. Her evolution wasn’t without hurdles, but it birthed the InvestHER® Community, focusing on supporting women in navigating the complexities of life while thriving in real estate.

The Key Takeaways:

  • Empowering Women Through Real Estate: Liz’s journey exemplifies how diving into real estate transformed her life and became a platform for empowering women through the InvestHER® community.
  • Underrepresentation of Women: Liz highlighted the need for more female representation in the investing community, especially emphasizing the unique communication styles and energies women bring to the table.
  • Dealing with Limited Resources: Liz’s story of starting with minimal resources and building a multifamily real estate empire that serves as a beacon of hope and inspiration.
  • Creating a Supportive Community: The creation of InvestHER® Community is a testament to the importance of fostering communities for women to share knowledge, experiences, and support.
  • Confidence and Boundaries: Liz stresses the significance of confidence in investment decisions and the necessity of setting boundaries, and advocating for personal and professional growth.

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Liz Faircloth’s Journey in Real Estate and Empowering Women Through InvestHER

Pamela Bardhi: Hello, everyone, and welcome to, the underdog podcast. Today I have an incredible guest here with me. Liz, how are you?

Liz Faircloth: I’m doing great, Pamela. Thank you so much for having me on your show. Oh.

Pamela Bardhi: Ah. My goodness. It is such an honor to have you, Liz. Like, all the amazingness that you’ve done in this universe. And I’m like sitting here. I even told you before this interview. I can’t wait to dig into your story and all of the things and how you started investor and just. like everything, you’re a total badass in all that you do. So got to give you creds there. I mean, any woman that I see in real estate investing. and especially going out and empowering others, that is my people. So you are my people.

Liz Faircloth: I like that. I say the same thing. You are my people.

Pamela Bardhi: I love it. And, I mean, my goodness. Where do we start on a journey like yours?

What inspired Liz to start Invest Her 20 years ago

Pamela Bardhi: I guess the first question we would say is. what inspired you on your journey to where you are today, Liz? Because it’s a hell of a trajectory.

Liz Faircloth: You know, it’s funny. I feel like I’ve always been drawn to I don’t want to say empowering women. but serving women on some level. And it even happened when I was in graduate school. So I got my undergrad in psych, and my dream was to open my own practice. I got my master’s degree in social work at Penn. and I went right after my undergrad, and you know, I want to be a therapist, I was very focused. wanted to get my LSW was called a licensed social worker. 

I wanted to open my own practice. You couldn’t have done anything to distract me and my focus. So during that time, though, I took a course at, Wharton. But, you know, you’re at the best business school. I wasn’t taking Wharton classes, I was at the school of social work. But I’m like, you know what? When in Rome, I’m going to take a Wharton class. And I took an entrepreneur class, I had a business plan, wrote a business plan to support women. empowering women with mental illness. That was 20 years ago. Literally 20 years ago, I never started that business, but I would say invest her. 20 years later has a lot of those elements. 

Not just mental illness, obviously, but more so, more global in the sense of investing, but serving women. And during my corporate days after grad school, I did a lot of corporate training, a, corporate consulting for many years, while me and my husband were growing our real estate business, and again, very drawn to supporting women. So I think the level of inspiring empowering energy, if you will, has always been something that I’ve always loved doing, even in high school. Mother Teresa’s, like, I love her, she’s like my idol just because I love being in service to others.

And I think for women especially, it really began in grad school because I had a field placement, and that’s what borne this business plan. All women dealing with a lot of tough things. This is women had mental illness, they had substance abuse. I was a clinic right, in Philadelphia, so I had really like, wow, not everyone’s given what we’re all given, that just kind of turned on this need and desire to serve women. And that really was the linchpin. I think in a lot of ways, that what created Invest Her 20 years ago, 20 years later.

Pamela Bardhi: that’s incredible, Liz. That’s incredible. And you mentioned Mother Teresa. so I’m Albanian, and that is like, literally our saint. because that’s where she’s from. So telling Albanian about Mother Teresa, it’s like, that is like our god, I love her.

Liz Faircloth: She’s such a strong know, she’s not just a pushover, very service oriented. but very strong. And I think that’s just someone I just adore investing wise at the same time I was in grad school. Just to tie that up, my husband and I again, grad school. Not sure I really wanted to start a practice in therapy. but my brother in law gave me a book, little purple book called Rich Dad, Poor dad. And he said, you need to read this. I’m like, I don’t know what you’re talking about. I don’t know what is this book about? I have no desire to read this book. 

He’s like, you need to read it. So I read it. I listened to him, and I’m so glad I did. because that really then opened up this whole trajectory of passive. investing and things I’ve never even heard about. things I never was familiar about as a 20 at the time, four year old. So that really opened my eyes to investing in real estate. and without money and really knowing what to do. My husband and I, or my boyfriend at the time. And I did this together and began together and started investing. 

And that was 17 years ago. We bought our first property, and now we’re mostly in the large multifamily space in four states. over a couple of thousand units, but with investors, of course. But it’s been a journey. I’ve worked with him. I’ve been a very interesting journey. And then, like I said five years ago. just got really passionate about supporting women in this space of investing. that’s where Invest Her was born with my partner Andresa.

Pamela Bardhi: I love that.

Liz and what did you want to be when you grew up as a kid

Pamela Bardhi: Liz and what did you want to be when you grew up as a kid? What was your dream?

Liz Faircloth: It’s funny, it’s funny. I went to college, and I said, I really want to major in communication. and, I want to communicate. I wanted to be a communicator. That’s what I told people, That’s not even a job. I thought that was a job. Like, you’re just a communicator. And they’re like, do you know what that means if you major in communication? I’m like, yeah, you communicate with people. No, that’s not what it I’m like, oh, okay. 

That’s how naive I was. But as a kid, I’d say I wanted to be a writer. And I always told people I wanted to be a communicator, whatever that was. Those are the two things that, I shared with others. I wanted to write and I wanted to communicate, which is a funny no other profession than that. And then a therapist, obviously more so in college. And then graduate.

Pamela Bardhi: That’s incredible.

Who was your biggest sphere of influence growing up? Spheres of influence

Pamela Bardhi: So who was one of your biggest spheres of influence, aside from Mother Teresa growing up?

Liz Faircloth: Spheres of influence? That’s a good question. I mean, I think my parents, certainly and family some people have upbringings. like, okay, I don’t want to be these people. I want to do something else. But for me, I really admired my parents, I admired my family. Of course, no family, no situation is perfect. But my parents worked really hard. My dad’s a school teacher. My mom worked part time. Middle class family. Our origin. Both my parents are from their families are from third generation Italian. 

we weren’t certainly I’m not first generation Italian.  but just the stories and the level of influence of my family and how hard my family. my extended family, worked to even come to America. and then my parents and what they were doing and trying to give us a better life. So that was a big influence on me, I’d say, beyond that, my sisters. because I was the youngest of two girls, three girls. So I always looked up to my sisters, whatever they were doing. Two different personalities.

 I love them both dearly now and then. But as a youngest of three. You’re getting picked on. But, yeah, I’d say my family, we were very family oriented. We’d see extended family, we’d have family over. It was always, like, just and I had good friends. but family was very central to the Italian dinners every Sunday. That was very central to my upbringing. So that was very influential for me in a positive way. 

Very hardworking and very just do whatever it takes to make it happen. and frugality was a big thing I learned early on, which has served me. And I’ve learned how to let go of that a little bit at times. because that doesn’t always serve you if you’re too cheap about certain things. So, yeah, that was my influence. I feel like my family was a big influence when I was growing up.

Pamela Bardhi: I love that. An Italian family. Oh, my goodness. And it’s so awesome because in Italy it’s very matriarchal rather than patriarchal. Although you see The Godfather and all these movies. and it’s like actually, when you’re in an Italian family. it’s like the mom runs everything the father looks like they do. But, it’s like a series of very powerful women.

Liz Faircloth: It’s funny you say that, because my grandmother I always think about women who’ve influenced me. because I asked that to all the women we interview. Pamela, so glad to have you on our podcast.

And I’ll ask women who influenced you what women have influenced you

Liz Faircloth: And I’ll ask women who influenced you what women have influenced you. And both my mom and my grandmother have. of course, had a major impact on my life and my sisters. But my grandmother’s personality and my mother’s personality were two different personalities. So as now an adult, I’m looking back like, what did I pick up? my grandmother was this fiercely dominant woman. 

She was straight shooter, just probably a more risk taker. I never took her personality assessment, but probably a little more of a risk taker. Very bold, very opinionated, very loving, very service oriented. But told you how she felt. You weren’t sure how you knew how she felt. And I gravitated towards her. I really seeked her out. She lived very close to me, and she was one of the closest people in my life. Just amazing influence on me. 

My mom was very service oriented, right. Very different. Much more behind the scenes, accommodating, service. do whatever it took to take care of her family. So it was very interesting, right, to have different influences now as an adult. And now I’m at leading with undressed this community of women. all these different personalities. and what does it take to invest and take your life to a different level? 

And who do I need to be? And there’s no right answer. But I’m very reflective of my own upbringing, right? Because I’m asking those questions of others. So I’m very fortunate, I feel like, because I had two different types of personalities around me growing up.  there’s positives and challenges with all of them, all the styles. We have to kind of learn what works for us.

Pamela Bardhi: Absolutely. Something about nonas. In Albanian, it’s called nona. So my grandmother on my dad’s side, same thing. She was straight fire. Good luck. I picked up everything from her. It’s just so interesting how you pick all those things up subconsciously. and it’s know, Eastern European, women have this thing. and I’ve noticed it in all the different cultures too. like Albania and Greece and all that. 

Just very hardworking standing on their own 2ft tell you how they feel just on it. And it’s so cool to hear the story of your nona as well, kind of being very similar. because those things really do stick with us, right? Like subconscious mind gets programmed before we’re seven years old. And so everything we see and touching especially being, like, a family oriented space. It’s amazing that you’ve picked that.

Liz Faircloth: yeah. it’s like, moments of, like because I’m in a very adaptable type of personality. I have an adaptable style. I’m mindful of my way of being. So when am I not speaking up? When am I speaking up? And it’s an interesting path right. Of being your best self. what does that look like? And being more of who you are in the way it works for you. 

It’s a journey, especially as a leader, especially you’re in business, you’re entrepreneurial. It’s all these pieces. You have to be very reflective of your own stuff that’s working. and not working to go where you want to go and live a bigger life. I don’t know how you get there if you’re not doing that type of work on some level.

Pamela Bardhi: Absolutely. But it’s so cool to see kind of who has influenced us, because they almost serve as the model.

Liz Faircloth: Right.

Pamela Bardhi: One of the biggest things that people can get inspired with is. like, if somebody has already trailblazed ahead of us somehow. even if it’s in their own creative path. it almost makes us feel like we can get there more easily. Interesting. So I had the most powerful women in my life. and I’m looking at them, I’m like the things that they’ve gone through. Absolutely. If you know, if she can, I can kind of know. Which is so cool.

Liz Faircloth: And that’s really the biggest reason we created Invest. Her and Justin and I were partnering on deals. We were flipping houses, we were doing some new construction. And we’d get together, kind of chatting about the project. momhood, fill in the blank, we go to conferences, we go to meetups, and we’ll look around. like, where are the women in this business? Where are the women? We knew they were investing. but at a conference, there’d be maybe 10% women at a few of the conferences. we were going to back in 2018, at least. 

And it was interesting. Because we were like, women are underrepresented. We knew they were out there. We just didn’t know they weren’t at that conference. And we’re like, there’s something has to shift. and if women were speaking. they’re on a panel, they weren’t keynoting. So that was very interesting to see an experience. where, like, wouldn’t it be great to shine a light on all types of women. that are walking the path of financial independence and investing? You think investoring, okay.

Think of an investor. Still. Think of a white male. I’m sorry. That’s still the reality that we’re still in in this world. So we wanted to shift that. That’s what I think is so beautiful about seeing women trailblaze before you. because it’s like it opens something up to you. whether you’re millennial or whether you’re in your fifty s or sixty. or wherever you are in your path, color your skin background. you feel like you can do it too. And I think that’s one of the biggest things we stand on. because women are doing it all different types of women and all different ages.

Pamela Bardhi: Totally.

Liz, you hit on something super important, that sense of community

Pamela Bardhi: Liz, you hit on something super important, that sense of community. whenever I would always ask, what is the difference between men and women? And I have masculine and feminine energies. so I get all these things. I’m always asking these questions. because I’m always so intrigued at how women communicate versus how men communicate. And men hunt, women gather.

Liz Faircloth: right?

Pamela Bardhi: So it’s the coolest thing. Like when we have a community. it’s like we are unfrigging. Stoppable. There is no touching a woman once she’s empowered by her tribe, if you will.

Liz Boots shares how she got started in real estate investing 17 years ago

Pamela Bardhi: So I would love to hear how you met and dress up well. first of, how you got started in investing. because I know there’s a lot of people listening right now. They’re like, Liz, how’d you do your first deal 17 years ago and at that dating myself.

Liz Faircloth: So after rich dad, Poor dad, we started going to the local RIA meeting. Dig, there’s still a great we just actually so cool. We actually spoke in front of them about a week ago. So it’s really neat to be able to speak in front of a group. that helped you so much, right, many moons ago. But anyway, we started going to the local Dig meeting and we were both in our 20s. 

My husband at the time, our boyfriend, he was working as an engineer again. I was literally in graduate school, about to figure out what my next steps were. So we were learning and we took classes and courses for a year at that point. This is 2004, This is some time ago. So this is like before bigger pockets. This is before a lot of stuff online, obviously. So we went to meetings and then they gave us these big packages. like old school, put the CDs in.

Pamela Bardhi: We listened to a lot of CDs.

Liz Faircloth: I’m dating myself. And one of the biggest recommendations that this boot camp went to this gentleman. he’s like, listen, you got to go call for rent ads. So that’s what we did. We said, okay, why are we calling for rent ads again? He goes, well, because there’s a vacancy and you want motivated sellers, obviously. The beautiful space that we live in as investors, we want motivated sellers. So we did that every weekend we’d get together. I mean, we were in our 20s starting to date. 

Most of my friends were like, going out to bars and having a grand old time on the weekends. We didn’t even live close to each other. We lived an hour and a half from each other. And every weekend we’d get together and focus on our real estate.didn’t have any business to even speak of. but we wanted to buy that first property, we were really focused. And we found this property. It was a row home in, little town outside of Philadelphia called Roxboro. 

And, it was about, I want to say, 120,000 purchase price at the time. And the guy left, said, yeah, I’m open to it. I have a full time job. I don’t have time for this. Dealing with these tenants as a duplex. So we figured it out. a Medic contractor at the local RIA, he walked it with us, told us how much it would be. So we needed about 30,000. Between the down money and renovations, initial renovations. Not a huge property. Three stories, like, probably 1400 mean we’re talking not the biggest home. but still needs some work.

 These are older homes, a lot of them in Philadelphia. 100 years. 75 year old row home. So we, didn’t have the money, and my father loaned us the money. Meanwhile, my dad and mom were not like they didn’t have a ton of money to loan us, to be honest. So the fact they loaned us 30,000 was a really big deal to them. and it was a really big deal to us. It wasn’t like, yeah, here’s 30,000. Lose it, keep it, whatever. It was not like that. They really trusted us.

They knew we would do right by the money, and they loaned it to us at 6%, which is great. And, that got us going. We then, did a 1031 exchange, which basically is a strategy to defer taxes. And we bought a four unit in New Jersey. because that’s where we really focused on growing our business. in the New Jersey area for many years. we ended up repaying my father, which is great, and paid his interest and all those things. But that’s how we got our start. Really cold calling, door knocking. Like, really just pounding it to get our first deal.

Pamela Bardhi: Boots on the ground. I love that. Well, because a lot of people are like the analysis paralysis that everyone seems to get stuck in. Once you do that and dip your toes in, there’s no going back. You know that, Liz. There’s no going back. Once you get a taste of real estate, it’s like, boom. But it’s always so cool to hear those stories from day one. and then how you took that and scaled it and then met. Undressa and started this amazing community of women. Would love to hear that.

Liz and her husband were flipping properties in New Jersey

Liz Faircloth: Yeah. And my husband and I were flipping properties in New Jersey. Like, multifamily was always I always say to people. what are you doing well, and how do you repeat what you’re doing well? So many people are like, oh, I should start this, or I should get into this. Really, the growth of businesses should be, like a rinse and repeat. It shouldn’t be these new things every day. It’s about perfecting and optimizing what you have and then growing it right? 

And that’s what really the beautiful part about scaling. My husband and I didn’t get that for many years when we were starting and figuring it out. So we got involved with a variety of niches. Multifamily was one of them, and we were having success with that. Flipping was always like a catch 22. It was like, are we going to do well with flipping or not? reason being is you start to learn about your strengths. and what you’re great at and think about flipping. where you make your money in. 

Flipping is the project managing. Managing the timeline, managing the construction, managing the budget. Ah, if you do that well, you can do well with flipping. So my husband and I were not the best managers of the project, if that makes sense. we were great at finding the deals. putting the money together. and then the managing of it was always the part we had to work really hard on. until we started a partner. Some partners worked out great. Some partners did not. 

And so we were like, maybe it’s the area Jersey. So I’m like, let’s start flipping in Philly and let’s see if we could find a partner. Know, that would be great. So I looked on bigger pockets, and Andres was very active in the forums. I said, this woman’s kind of active. I’ll just reach out to her and have a quick call. Well, I had a really quick call with her. Andresa got to the point then that’s what I love about her. She’s a straight shooter. 

And she’s like, hello. We talked for, like, maybe 10 minutes. but something about the conversation, I was like, it was a cool person. I was like, I’d like to meet her. my husband’s like, yeah, I had a quick conversation with her, too. so we met her and her husband at the time. and the four of us had coffee and had a great lunch and a really great kind of conversation. we ended up becoming really good friends for, like, two or three years until we partnered on a deal. 

She didn’t initially partner on anything. We just became good friends. She’d help us, we’d help her. We started a mastermind, her and I, just like of women before invest her. just to support each other and support other women well, before invest her. then we partnered on our first deal. So we started flipping, and then we did, a handful of projects together. And then Invest Her came up with just us meeting and partnering on deals. and saying we could do more here with women for women.

how do we really create a community where women don’t feel like they’re the only women in the room. and they’re not made to feel like they have a safe space. to get what they need to move the needle for themselves. And that was something we really wanted to create. Almost a holistic community where women can ask the questions. get the content, and move the needle rather than staying still. we started a podcast. We said, let’s start a podcast, interview women. 

And we were told we’d run out of women to interview. A good friend of mine actually told me that a man, by the way. But he said there’s not a lot of women who invest. I said, I don’t know about that. I think there are, I think they’re under the radar. but I do think there are. And, we’re almost at 400 episodes, and we have not had a problem interviewing women. 

There’s a lot of women investors. I don’t think women are a niche. we need to stop saying that women are not a niche in investing. I think women and I’ll go off on random tangents now. but not random, but the amount of wealth transfer that’s happening right, Pamela, is tremendous. 

The next three to five women currently control $10 trillion of wealth across the board. That’s going to be at, 30 trillion m dollars within three to five years. And there’s a lot of reasons for that. But the amount of money that women are literally going to be sitting on in terms of wealth. that the wealth transfer is happening in women’s hands right now. in the next few years, is tremendous. And so I don’t believe women are our niche. I think the number one reason women invest in real estate is for generational wealth. 

So women have this tremendous opportunity to invest. They just don’t have the confidence yet. Some do not. And that’s what we’re really all about. we were about that five years ago. but now, even just from a statistic perspective and from a need perspective. we’re really committed to shifting. There’s a real revolution happening. There’s a women’s financial revolution happening. 

so women have what it takes is just that confidence piece is not always it’s high. So that’s what we’re shifting, and we shift that. There’s a lot of ways to shift it. but community is one of the biggest ways to do it. And that’s really what we’re focused on. is how do women come together, small groups, large groups. and really support each other so they’re not doing it alone.

Pamela Bardhi: Absolutely.

A lot of women are asking questions about real estate, Liz says

Pamela Bardhi: I love that you mentioned that, Liz. There is a revolution happening. The era of, the divine feminine is here. and women and I’m seeing that left and right in my world here in Boston as well. is a lot of women are rising up and they’re asking questions. and they’re know my husband used to do the investing side of things. but now I really want to be able to get into it. And they’re really starting to see. because of other women stepping up to the plate like groups like yours, investor. they’re able to see, oh, my God. there’s women out there doing it, and they’re doing it together. they’re not having to face this alone. I think that’s making all these women, like you said, under the radar come out. 

Because they’ve always been there.  But they just didn’t know, who do I relate to? How do I connect? Because with men, it’s like, again, they’re hunters. They’re focused on one thing. They just women. They build a totally different community. It’s a whole different style of communication in the way that we do things. And we’re also fantastic multitaskers, for sure. 

So when it comes to real estate, that actually comes in super duper handy. given all the fires that we put out on a daily basis. But it’s so, so cool to see this revolution happening. And like you said, a financial revolution. But I also think just the rising of women all over the world. just in different industries, too, to see these leaders is, like, the coolest thing in the world. And as this is happening, to have these communities is everything. To be able to plug into and say, oh, my goodness, I’m not alone. 

Liz Faircloth: That’s huge. And, I think that’s the people always think, oh, I just need to learn more information. I mean, I don’t know about you. but you can literally Google how to buy a rental property. and you could probably get all the information you technically need to buy a rental property. Even today, with interest rates the way they not I’m not saying it’s easy. I don’t want to ever say things are easy, because things take energy and effort. takes time, takes money, takes a lot of different pieces. 

But it’s not hard in the sense of it’s not hard to figure out the pieces of the recipe. especially with everything happening now, with so many different resources, free resources, nonetheless. But why aren’t a lot of people still doing it? So then the question becomes, knowledge isn’t the key anymore. because it’s not what’s actually preventing people or holding them back. They actually know what to do. If you asked a lot of people, how do I lose weight? Or how do I fill in the blank? They actually know the answers. They know what to do, but they haven’t done it. 

So it becomes the behavioral part. And the behavioral part is really hard by yourself. so especially when you’re talking to other. maybe people in your community, and what are they talking about? Maybe the new Netflix show. And I don’t mind talking about that stuff. It’s kind of fun. I went to a picnic recently for the holiday fourth, of July. the things that some people talk about.  But I like talking about real estate, I like talking about business. I talk about entrepreneurship.

 I like talking about how do you hedge against, risk. Or where’s the next maybe business to buy that’s interesting conversation. I like getting into, as well as the next show to watch. because you need to have downtime. But creating that community to have those conversations is really key. I mean, it’s funny. At our investor con, Pamela, which will be at next year. the women it was 500 women at the conference, and it was at a resort. So they’re having time at the pool. 

They’re really being able to engage each other. And a couple of the sponsors came up to me, and, how’s it going? They’re like fascinating. I said what’s fascinating. These women are serious. These women are doing deals at the pool. and they’re also talking about other things. They don’t just talk about real estate. They talk about I’m like, yeah, of course. because women are just going to talk about money in real estate. That’s not the only thing we’re going to talk about. 

So I think that’s something to lean into is the community and that piece. of, finding that like minded women who aren’t going to go. what are you doing? Versus, like, yeah, this is how I’m doing that right now. Because women are thriving in real estate. They’re thriving in business now. They’re maybe doing something a little differently than what everyone else is doing, though. 

And that’s what you want to plug into people plug in. and ask advice to people that they shouldn’t be asking advice. we need to stop doing that. Don’t ask someone who’s never ran a marathon. How do you run a marathon? Why would I ask someone who’s a non runner? I don’t want to know their opinion. I want to hear from marathon runners. Same thing with real estate, same thing with business. that’s what we’re up to, is creating locally and globally.

Pamela Bardhi: I love that. I love that.

For anyone looking to get into real estate or investing in general, Liz offers advice

Pamela Bardhi: And speaking of advice, Liz, for anyone who’s listening that’s looking to get into real estate. or investing in general, what would you say is the most helpful piece of advice. or some myths that you want to bust in? Real estate investing that you see that often comes up, with your community and investors?

Liz Faircloth: Yeah, I think, listen, you need time or money on some level. and it doesn’t need to be your money, it doesn’t need to be your time. But those are two pieces that are part of this puzzle of investing, of business. I always like to say, because people are like, oh, what market should I be investing in? Should I be doing this? Should I be doing that? Is it now a good time to buy multifamily? Well, I’ll tell you, multifamily is still overpriced. That’s what we’re experiencing on the large multifamily side. 

So we’re getting a little more creative and adapting really quick. We typically raise money to buy larger apartment complexes. Your 100 plus type of class C, not stable assets that need repositioning is our kind of sweet spot. and that’s how what we’ve done for the last several years. But the projects and you’re working with investors, the deals are just not penciling out. So we’re not, like, necessarily giving up on our core strategy.  but we are raising because we raise money. 

We’ve been raising money with past investors for many years. where now we put it into a fund. We just created a fund that’s actually going to we’re, going to be putting money into, hard money loans. And we’re working with, an operator who’s already doing that, and we’re partnering with them. So we’re kind of using what we’re doing well, raising money, preferred returns. And the returns are really where people want to be and what they need. And we’re kind of hedging against what’s going on with the multifamily space. So you have to keep adapting. I think that’s the biggest issue now. is that people are like, no, I’m a multifamily investor. Well, you can keep trying to do that. I mean, we haven’t done a deal in a year.

 So we have a business, we have employees. You really got to keep the engines moving. In any business, right? You’re either growing or dying. So we’re adapting. And I think that’s, always the biggest thing that anyone could be doing in this business and could be thriving. But you have to get plugged in and go all in on your strengths and go all in on what you do well. we have over 400 investors. We’ve taken really good care of our investors over the many years. So that’s what we do well. And so how can we redeploy that in our business? It’s not like we’re investing in random things.  We’re not investing in something we don’t know. 

We’re investing in things we do know. So I think that’s one thing I’d just say right now is really important. I think the biggest thing, too, Pamela, that I wish I did. When I started, my husband and I figured it all out ourselves. and that took us longer, and it cost us more money. And there’s nothing wrong with that. We were in our 20s. So you have that time on your side. I think if I had to do it over again, again, our path is our path.

 But I see so much like, I wish I had the community that we’re building right now. I really do. And we built our community basis of what we want more women to have. So having mentors, I would really have done more like where I found an, operator that I really respected. whether it was development, whether it was multifamily. and just really said, listen, I’ll sweep your floors. I’ll do whatever you want me to do. Just to learn on their dime, if you will. I would have done that, and I will do that. Now, if I’m looking at maybe looking at acquiring a business that’s maybe connected to real estate. but not is the actual real estate. 

Something that my husband and I want to do more of acquiring. Kind of just diversifying, if you will, a little bit. And I would probably do that or I’d find a partner operator who has that knowledge base already. So again, things you learn over the years, but you want to cut down on mistakes. You want to mitigate your risk. I didn’t think about any of that in my twenty s. I didn’t know what you meant. if you said mitigate your risk, I’m like, I don’t know what you’re talking about now.

I’m like, that’s what I think about. But I don’t want to not take risks. So I would say the biggest thing is could you hit your flag, hit your what is it called? Hitch your something to another operator that needs something that you can provide. where you don’t have to take all the risk yourself. Because it’s a lot to put out. Money and time and property. And especially if you’re raising money, it’s a lot at stake. So you have to be mindful of totally.

Pamela Bardhi: Totally. Liz oh my goodness. Hey, you mentioned that you’re like creating the community that you wish you had.

Liz Faircloth: Now.

Pamela Bardhi: That’s like, exactly what I’m m working on too. I’m like Dang. Like, I had a coach way back when. but the community is different because it was a guy. So females kind of around you that are doing the things. and that are motivating you and setting that model example. and opening up opportunity for you. I love that list, I absolutely love that.

What would your older self tell your younger self based on what you know now

Pamela Bardhi: And this is one of my favorite questions. and I’m so curious to hear what you say. You kind of touched on it on the business front. but on the personal end. what would your older self tell your younger self based on what you know now?

Liz Faircloth: I like that exercise. I’ve actually been doing that with my older, older self. Like what’s 95 year old Liz telling 45 year old Liz. So what would 45 year old Liz tell 24 year old Liz? So many things. I would probably tell her to relax,  That’s the first thing I probably would tell her. I think the second thing I would tell her is to really double down on your strengths. and get out of your own way,  I tell her not to do everything herself. I’ve done that. 

And I’m learning as we build our own team with investor and our real estate business, I’ve learned that. But it’s a learning to let go and trust other people and not do things. so I definitely would tell her that to let go of things and double down on what you do well. And I would definitely tell, her to have boundaries. I tell her to read a bunch of books on boundaries. As a 20 something year old, I feel like, I’m just learning that. as someone who’s very service oriented, I’m a recovering servaholic, if you will. 

I call myself that term because it’s literally something knee jerk to me. where I literally would just take the shirt off my back to help anyone. which is very admirable, right back to the Mother Teresa thing. But it’s not when your boundaries are getting a little crossed and someone says.  what’s your boundary on this? I’m like, I don’t even know what you’re talking about. 

So that’s something I’m really working on. I wish I would have worked on that sooner, but that’s okay. That’s the journey I’m on. But I think that’s what my older self would tell her, is read some books on boundaries. Get some boundaries in place before you in your 20s. That would have been great if I did that.

Pamela Bardhi: Oh, man, I’m on that boundary journey, too, Liz. It’s one of those things that you’re just know. because when you’re a giver, you’re just a giver, and it’s hard to stop that. I read a quote. When was it? Yesterday. It was, know, if you don’t set boundaries, you’re going to drown for others. And I was like, oh, man, the amount of times I’ve had the overwhelm. and you start to go back and connect all the pieces in your life. you’re like, if I set the proper boundary here. I would not have ended up in this place.

And it’s the hardest thing in the world. but it’s got to be done for your own mental health and just life in general. It’s one of the hardest lessons, even for me, too. I mean, I feel like a lot of women struggle with that. because we’re just like poor love and all the things people pleasing. The list continues. So I love that you said that.

Liz Faircloth: It does a detriment to being able to create the life you want.  and on your own terms. We interviewed a woman on our podcast. Her name was Terry Cole. She is a psychotherapist in the New York area. And she wrote a book called Boundary Boss. It’s phenomenal book, highly recommend to anyone. that needs a I’m listening to it, and I’m reading it. That’s how much I want to get this, to be honest with you. Because for me, I’m a visual learner.

 If I just hear something and you’re like, you give me statistics. and I haven’t seen them and visually seen them, I’m not going to remember them. So I’m like, I’m reading it and I’m listening to it. there’s no way I cannot get this. So that’s what I’m currently committed to.

Pamela Bardhi: Love that. I love that boundaries are everything. and it enables us to get so much more done. I mean, it’s all a learning process. That’s all a learning process.

Building our team of investors is probably one of the most exciting things

Pamela Bardhi: But Liz, what’s going on in your world in the next few months? What’s happening with what? What’s the deal?

Liz Faircloth: Yeah, there’s a lot of exciting things. Often we just came off of our investor con. which was our big once a year event. And, we have just shifted we have, a mentorship program. which we’re very proud of, called Strive. It’s for women who have done five to ten deals or more. We’re looking to scale, but do it with a community. And, we just shifted that to being more of, like an evergreen. where women can kind of come into the tribe, ongoingly. we’re building a team to answer questions. support women even more so than just me and Andresa. You got to build the team. 

So building our team of investors is probably one of the most exciting things. because we just really are very passionate about our mission and we know where we want to take it. and really go in a global sense, where there’s a global community of a footprint. where women can give and get the support they need. In order to do that right, we have to grow our team and who’s kind of there with us. with the mission and everything. So that’s the biggest thing we’re really leaning into right now. We just brought on a woman who was working with us part time. 

She’s coming in full time as more of, like, Ops. So I’m really excited about her and her coming on our team full time. and just looking at different areas of our company and how do we invest in it and grow together. So that for invest her, I think, is one of the most exciting things. The other piece of that is aligning that with this women’s financial revolution of just women stepping up more. and needing more community, more education, really, community and education to gain more confidence.

And so really being bold to get the word out, if you will, of how do we move the needle? How do we move that needle of confidence? Because there’s a confidence gap. There is a confidence gap, by far. so what does that look like? How do we contribute to that? it’s an enormous number. And so that’s exciting, to be part of that movement. because it’s a movement, it’s happening whether we’re involved or not. We’re excited to be part of what that looks like, and we want to continually be.

What does investor brand stand for? Real estate is a vehicle for investing

Liz Faircloth: What does investor brand stand for? Real estate is a vehicle for investing. Investing is more it’s investing in ourselves. investing in our relationship, investing in other types of investments, if you will, businesses. So we’re constantly looking to really take a stand for that investor brand globally, in that sense. So women, it’s not just one thing. It’s not just money or one way to get investing underway. that’s that piece of it, or that’s what is exciting and what’s coming up for us right now.

Pamela Bardhi: I love that, Liz. I’m so excited to see that unfold. like, community and education is everything. If you have those two things, you can achieve anything. Anything in the world. Anything in the world. So I love that you’re building that. now for anybody who’s listening, Liz, that’s like. where can I find Liz and undress this awesomeness where can we find you, my friend?

Liz Faircloth: Sure. Yeah. I appreciate it. our website is the real estate InvestHer. So it’s H-E-R instead of or the best way to kind of get connected is really our Facebook group. I mean, we have close to 15,000 women in our Facebook group. but it’s really a safe space for women to start to, quite honestly, give and get what they need. So to get plugged in with that, it’s just a group. the Real Estate Investor on Facebook. 

And we have 50 meetups across the country. So these are local groups, local meetups, free meetups often. unless they’re covering a cost because they’re getting charged a room fee. but these are phenomenal women leading these groups that are in the game of investing. and really looking to grow that footprint as well. But they’re everywhere and we’re looking to have more meetups. 

So we have about 50 now and you can see where those are located now on our website as well. So between the online and the offline, if you will, and we have free events always happening. So those are great ways to just engage. And we’re active on Instagram at the Real Estate Investor as well.

Pamela Bardhi: Love that.

Liz, my goodness, was such an honor having you today

Pamela Bardhi: Liz, my goodness, was such an honor having you today. Liz, I loved hearing your story, the story of Investor, which is so, so cool. what you guys are doing to expand and really take on this amazing revolution, the divine feminine revolution. as I like to say, and how it’s going to expand and just crush it in the next years to come.

I think it’s going to be absolutely incredible to see how women take this financial journey. on and how they take real estate on. And there’s going to be so many opportunities. Know, in the face of crisis, there’s always opportunities. So I’m excited to see that all unfold. but so grateful for you being here, liz, thank you so, so much.

Liz Faircloth: Thank you for having me, Pamela. I love being on and I appreciate the time too, so much.

Pamela Bardhi: I appreciate you, Liz. Thank you.

Underdog is always dropping on Thursdays. Catch us next week

Pamela Bardhi: So that’s it for today’s episode of Underdog. Catch us next week. Always dropping on Thursdays. And remember, if you’re interested in real estate or want to learn how to create more money and magic in your life. check out and let’s chat. Sending you so, so much love.


Tune in to the episode to hear the rest of my incredible interview with Liz Faircloth. If you found this story worth your time and made changes in your life, we’d love to hear from you! Subscribe and leave a review. The Underdog Podcast host is none other than Pamela Bardhi. She’s rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also Forbes Real Estate Council. To know more about Pam, check out the following:

If you’re interested in elevating your life 10x, and owning your power, Pamela invites you to join her for a 15-minute call to set your goals straight and get clarity. Start building your game plan now: