Lori Greymont
In this riveting episode of UnderDog, host Pamela Bardhi sits down with the acclaimed Real Estate “Deal Diva,” Lori Greymont, a real estate titan whose life story is a powerful testament to the indomitable human spirit. Lori, the CEO of SJREI Association, brings over 25 years of experience to the table as an Investor, Developer, TV Host, Business Mentor, and Real Estate Fund Manager. Join Pamela and Lori as they delve into real estate, entrepreneurship, and personal growth.

Lori Greymont, known as the Real Estate “Deal Diva,” is the CEO of SJREI Association, a distinguished real estate organization. With a multifaceted career spanning over two decades, Lori has achieved over 2,000 property transactions and raised $50 million in funding. Her expertise covers a spectrum of real estate strategies, from fix-and-flip to syndication, and she earned the prestigious “National REIA Annual Award for Excellence” in 2011. Lori’s leadership has solidified SJREI’s position in the industry, making her a powerhouse in real estate.

Key Takeaways:

  • Funding for Entrepreneurs and Mothers: Pamela Bardhi and Lori share insights on Funding Faceoff, a game show where entrepreneurs pitch funding ideas
  • The Original Deal Diva: Lori honors her mother by calling her the “Original Deal Diva” and recognizes that everything she has achieved is thanks to her mother’s guidance in starting their business.
  • Entrepreneurship, Creativity, and Common Sense: Pamela and Lori explore childhood dreams, with Lori sharing lessons from their mother’s entrepreneurial spirit and her mother’s resilience.
  • Entrepreneurship, Business, and Personal Growth: Lori shared her experiences and lessons from selling Christmas trees and hockey equipment, emphasizing challenges as opportunities for growth.
  • On Facing Challenges: Lori emphasized the importance of facing challenges and learning from failures. She shared that her philosophy on growth is to “start small, learn lessons, and add zeros.”
  • Real Estate Development Strategies and Entitlements: Lori discusses increasing density, the “pizza pie theory,” and the benefits of selling real estate by the slice. They emphasize the potential for exponential value increase and risk minimization.
  • Funding Facceoff: Lori briefly shares Funding Faceoff, its objective, and its goals. She stressed the significance of finding a mentor.
  • Upcoming for Lori: Upcoming projects include finding a buyer for their largest Assisted Living project and starting entitlement on a second project nearby.

Don’t miss this inspiring episode as Pamela and Lori unravel the intricacies of real estate, entrepreneurship, and personal growth. Tune in to gain valuable insights from Lori’s vast experience and Pamela’s entrepreneurial journey.

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The Underdog Podcast host is none other than Pamela Bardhi. She’s rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also in the Forbes Real Estate Council. To know more about Pam, check out the following:

The goal is to help you create your dream life through real estate. We’re giving value-packed masterclasses on our YouTube Channel – Elevate Through Real Estate. Make sure to subscribe. https://www.youtube.com/@elevatethroughrealestate.

Click To Read The Transcript

The Real Estate “Deal Diva” Lori Greymont’s Keys to Success and Building an Empire

Pamela Bardhi: Hello, everyone, and welcome to the Underdog podcast. Today I have one of my favorite humans ever on this call. Lori, how are you?

Lori Greymont: I’m awesome. I love you too.

Pamela Bardhi: Serious love fest. The deal diva is in the building. Lori, who I absolutely adore. She is somebody who is a role model to me, you guys. I just can’t wait to hear the depths of the story. Every time I’m talking to Lori, she’s talking about deals, she’s getting stuff done, and she’s just like a mover and a shaker in the real estate industry, big time. And it’s just such a blessing to know her.

Today I get to learn the deep, dark secrets of Lori and how Lori came to be, which is exciting, right? And I have a tendency to take it all the way back, Lori, because I’m so excited to hear how everything really manifested for you and where you’re at now. So I always bring it back to your early childhood. What did you want to be when you grew up?

Lori Greymont: The president.

Pamela Bardhi: This makes so much sense now. I get it.

Lori Greymont: Yeah. No, I wanted to rule the world, so I thought I needed to be the president to rule the.

Pamela Bardhi: Amazing. That’s amazing. It’s so fitting for you, though. It really, really is. Because I’m like, I feel like that’s exactly like what you are in the real estate space. Like, it’s Laurie. You run it by Laurie. Laurie is the one. She is that woman. Oh, my gosh. And at what age did you want to become president?

Lori Greymont: I think all the way through high school. And then when I was in high school at that time, the Soviet Union was breaking down into its own little sovereign countries. I had this idea, like maybe I should learn Russian and go over and help all of them start their own businesses so that they could have their independence by being entrepreneurs. Now, of course, I’m in high school, I didn’t have my own business, but I thought that that’s what I should do, is travel over there and teach them how to start their own businesses.

Pamela Bardhi: Oh, my goodness. But, what a beautiful thought, though, for you to be in high school and be thinking of that as kind of like the access to liberation. That’s honestly the truth. Right. So you’re not dependent on the government you’re building your own ecosystem. And that’s exactly what entrepreneurship did. That’s fascinating.

Lori Greymont: Yeah. And I think a lot of it came from my parents got divorced when I was twelve and I was the oldest. So I grew up pretty fast because I became caretaker with my siblings and I saw my mom, she refused to go on food stamps and she just dug in and she started her own businesses, like multiple businesses, and we were her helpers.

And that’s really kind of where I got my introduction to creative financing and real estate because she was not financiable in the terms of how they did it back then. So she negotiated seller financing and moved us into a broken house. We were her labor, ripping out carpet and hanging drywall and fixing it up, and then we lived there for a while. It was beautiful. She’s like, well, let’s do it again. She sold it and we did it again.

Pamela Bardhi: So that’s where the flips originated from.

Lori Greymont: And meanwhile she’s doing that, she’s starting restaurants and pizza parlors. This was back in the 70s, she started taking baked pizza. So she had the concept before it was a concept and she had about five different restaurants back then. And so, yeah, it was like we had all these different things. I saw entrepreneurship from the inside out and I understood the hard work that was involved in it, but also the freedom that she had to be there for us as we were growing up.

Pamela Bardhi: That’s incredible. So that’s where it all originated. Well, the crazy part is she’s doing this in the 70s where it was like unheard of for a woman to make these kinds of moves. Like, how the hell did she do it?

Lori Greymont: She just had balls and she just stepped up. She was like, I’m just not going to go down this path. And she was so creative, I remember, well, first of all, one of her famous sayings to me is, you’re always so book smart, but you have no common sense. So I made goal to get common sense. Unfortunately, sometimes the way I got common sense was the hard school, hard knocks. But anyway, she would take me on these different things and we went to this one new town that she was going to open a pizza parlor in and she stopped at the gas station and she asked, hey, who’s got the best pizza in town? They said, rocco’s and okay, which street is that? And she wrote it down.

She went to the grocery store and we bought a couple of things and she asked the cashier, who’s got the best pizza in town? They’re like, oh, Rocco’s. Okay, what street? And she writes it down, and she’s going around, and then she calls up the real estate agent. She’s like, hey, are there any places on XyZ street? I’m thinking to myself, why is she opening a pizza place where there’s already a pizza place? So we go there, and we’re standing on there looking at one of the places that was literally right next door. Afterwards, we get in the car, and I’m going, okay, I don’t understand this. Why are you opening a pizza place right there? She goes, because people are already trained to come here. And I’m like, dang, that’s the common sense I was missing.

Pamela Bardhi: Wow. So she’s just like, let’s just go across the street. Wow.

Lori Greymont: Yeah. So those are the kind of lessons that I learned. I think because I was raised in it and I could see her doing things, it allows me to be creative in thinking outside the box and trying to go, okay, what’s the common sense answer here? What would my mom do here? And so that’s why I can put deals together that not everybody can put together. That’s where the deal diva came from, is like, people will throw deals away, and I’ll go back in, and I go, oh, I’ve got a deal here.

Your mom was the original deal diva, basically, she was

I’ll make it.

Pamela Bardhi: That’s incredible. So your mom was the original deal diva, basically, she was.

Lori Greymont: Oh, my gosh. She was.

Pamela Bardhi: Oh, my goodness. So she had, like, the real estate stuff. She had the pizza parlor stuff. Oh, yeah.

Lori Greymont: And then we did Christmas trees in the winter. In august, we would go out to these tree farms. So I lived in Wisconsin. That’s where we grew up. We’d go out to these tree farms in August, and we’d mark the trees that we wanted, and then the purveyors would cut them and deliver them the day after thanksgiving to the parking lot, like at a grocery store. Then we had a lot over at Sears mall. It was a mall. It was at the Sears store and we had this little camper trailer that she would park in the parking lot.

And so we were out hawking Christmas trees, doing homework, drinking hot chocolate, hawking Christmas trees. So every day after school, we’d walk from school over to sell the Christmas trees, and then she would take the money, and our Christmas was always the day after Christmas. Actually, a couple of days after Christmas, because she would take that money and go buy our Christmas presents the day after Christmas, and we would get more right everything was on sale, so she was just like a serial entrepreneur.

Pamela Bardhi: That’s incredible. How cool is it? And what a blessing it is to grow up in that because you gain these skills that you just can’t explain, like that whole common sense thing, and it becomes almost like mental reflex, right? When you’re looking at something, you go into problem solving mode and you just know how to do things, and it’s hard to explain it to other people. You’re like, I just know what to do 100%.

Lori Greymont: It’s a visceral response. You have it intuitively. And people are like, well, how do you know? And you’re like, I just know.

Pamela Bardhi: It’s so hard to explain. But I love that. I love that you grew up in that, and it makes so much sense, and it correlates so much with what you’re doing now. I love that.

After high school, what was the journey for you, Laura?

So after high school, what was the journey for you, Laura? Because you’ve done some tremendous. I mean, your career is, like, tremendous, and it’s incredible. It’s incredible.

Lori Greymont: Like most kids, I didn’t want to be anything like my mom. So I decided to revolt. I went to college, I was the first one out of the family to go to college and I thought I would get a business degree. And so I wanted to go into international business, and I went down that path. Then my counselor said, you know, you can graduate a year earlier if you go for an accounting degree, and I thought to myself, well, I’ve been doing my mom’s books in her businesses all these years and I used to do taxes for my stepdad. So I go, well, accounting is easy. And she goes, yeah, okay. She goes, take the intermediates and see how it goes.

I flew through those, and I was like, this is really a degree. This is like what I’ve been doing all this time. So I graduated with an accounting degree, and I thought, okay, what can I do with this? So I started working for a software firm. They installed accounting systems to all these different businesses, and so I got to be international. I was going out and installing that, and then I started my own firm when my son was born. We were growing fast. We had, like, seed capital, angel investors that wanted to help us grow even faster as this firm, and then it kind of all fell apart. And we had a couple of employees that wanted to take over control, and they brought me down.

They humbled me very quickly with many, many different lawsuits. So I had a viable business that I ended up having to bankrupt with two babies, and both my husband and I were working for the company, so I had to pull my inner strength, kind of like my mom. And I had to say, okay, what is it I really want to do? What is my why? And that’s when I went back to fix and flip properties and real estate, because that was what I really enjoyed. I enjoyed the creative expression that comes from it, I enjoyed the wheeling and dealing in negotiations. The numbers were easy. It was just second nature for me, and so I’ve been in real estate since.

Pamela Bardhi: I love that. Sometimes it’s these pivots, right, that land us exactly where we need to be, right. And sometimes it looks like all hell is breaking loose in our world, but really, it’s a blessing, because without certain things falling apart, you would never go a certain route. Right.

Lori Greymont: And that’s the thing I think, that a lot of people in this generation don’t get. It’s like your growth doesn’t happen in support, your growth happens in challenge. If you take a look at everything that’s ever happened in your life and you take your absolute worst moment of your life at that same exact moment, was the absolute best thing that could have ever happened to you. You just have to open your awareness to see it, and so every time you hit one of those crunch modes, like a lot of us in the real estate world had 2008 as one of those years that we lost everything. I’m not afraid to say I lost everything. I had my kids come to me and say, mom, why is the rv going away?

Why is the car going away? Are we going to have to go away? Are we going to have to move those questions? And I was never one to hide things from my kids, and I would explain what’s happening in the economy, the decisions I made and where we were at and why it was happening. Afterwards, when I look at that, basically everything that I knew at this level was taken away so that I was free to go to the next level. Every level, my business got bigger, my sphere of influence got bigger. Not that status, is it, but kind of my status got bigger because this layer was removed, then this layer was removed, and so don’t look at challenges bad. Look at it as like, it’s your time for expansion. So that’s my big philosophical lesson.

Pamela Bardhi: No, I love that, Lori. But this is so important because sometimes everything has to fall apart for it to really get put back together. Right? Because, there’s this quote that I absolutely love that it’s like if you don’t listen to the universe, it’s going to move for you, right? So if there’s signs coming, right? Because every single time that there’s been a meltdown in my life or had this situation where all hell broke loose, these challenges that you speak of, which are very much present in everybody’s life, right? But when you’re dealing with these, I look back and I’m like, did I listen to the signs?

No. So the signs, if you don’t listen, what happens is then the universe is like, okay, you’re not listening. You’re not listening. Okay, we’re going to crash and burn, okay? Because you’re not listening, and then you’re going to have to, you’re going to be forced to move and then that’s what’s going to happen, right? And then you get forced into a different direction, which doesn’t mean that that was a failure, but it means that whatever you were doing at that point in time was simply a stepping stone to the next level. Like you said, I feel like this generation, it’s almost like you want to skip to the greatness.

Lori Greymont: It’s like, whoa, whoa, you haven’t earned it.

Pamela Bardhi: Right? Exactly. You haven’t earned it. And you also need to remember, diamonds get created under pressure. There is no diamond without pressure. This is exactly the same thing, and with every successful entrepreneur that I’ve ever met, they’re like, well, let me tell you how many times I have absolutely screwed up. I have done this, this and this, but it has made me get to X and Y and z. Without that, there is no such thing, right?

Lori Greymont: No, and there’s lessons learned in each one. Shortly before the 2008 crash, I was buying a bunch of land in Texas and this gentleman had something like 5000 acres. I asked him, how did you get so much land? He goes, well, from the cows, little lady. And I’m like, oh, ha. So then he tells me the story, and what I found out later is that this is actually a story that a lot of ranchers and farmers tell. But it was so profound for me because he’s like, first I started with one, I started with one cow, I made money on that one.

I learned those lessons and then I added a zero and I had ten and I learned to make money on that, and then I added a zero and I did 100. And he says, I never skipped a zero because the lessons you learn at each zero allow you to grow to the next one. If you go from ten to 1000, you forgot the lessons or you didn’t learn the lessons at the 100 you will lose all the way back to ten m. Whereas if you learned the lessons at 100 and you lose, you’re only going back to 100. You can build that zero again.

The lessons that you learned here are what help you stay up here

And so I’ve always applied that philosophy. It’s like, am I trying to go from zero to 100 million? No. First I’m going to go from zero to 100,000 and then a million and then 10 million and then 100 million. Add the zeros and it really makes a difference in how you think, what you do for your processes, your procedures and your growth.

Pamela Bardhi: Absolutely. Oh, my goodness. You’re absolutely incredible. I love this because it’s just so important. It’s so important, right? We all want 100 million dollar companies. We all want, especially the entrepreneurs out there. They’re like, yeah, I could do it and make it happen. But like you said, the lessons that you learned here are what help you stay up here, because if you go from this to this and then you lose, you’re coming all the way back.

Lori Greymont: But if you learned the lessons in between, even if you lose, you’re only coming back to the lowest level that you learned, basically. So why not make it only one step instead of ten steps? And it’s not to say that you can’t go from one to 100 million. You can. There’s people that do it. But just the philosophy of learning the lessons along the way in the growth were amazing.

Pamela Bardhi: Absolutely.

You flipped thousands of homes between 2008 and 2018

And for you, you had mentioned when you went back to your real estate career, then 2008 happened, which a lot of real estate investors, I mean, they got caught in that storm, and you had to deal with your losses and keep moving forward. In those times, these were kind of two times that you mentioned that you had to pivot and really start from scratch. If somebody who’s listening right now is in this situation, Lori, what would be a recommendation based off of what you did? How do you start over? How do you move? How do you Pivot, if you will? Because it seems like mentally, like, why am m I here? You start to get all in your head and all that. So any advice from your experience would be appreciated.

Lori Greymont: Well, so the first thing is failure and success are actually the same. They’re both about progress. Are you learning? And so if you have failure, the first step is to not blame yourself.

Pamela Bardhi: Yes.

Lori Greymont: Could you have done things better? We all could do things better. Even when we’re successful, we can do things better. But the question comes, like, what can you do from now forward? And what lessons do you need to implement? Like lessons you should have learned. So in that period. One of the myths that I lived by is that real estate always went up. Well, guess what? It doesn’t always go up, so I had to adjust. Okay, so let’s assume it doesn’t go up. Let’s assume that the real estate stays the same price for the next ten years, because that’s what we saw between 2008 and 2018. How can I still make money in this area?

The other thing that was super important for me was relationships. I even go as far as saying relationships are recession proof. So whether it’s a personal recession or an economic recession, if you’re investing in people and you’re creating relationships instead of transactions, you have got gold. So in order to rebuild, I didn’t have the finances, but I had relationships and I knew where I could find the deals. And so I became matchmaker between the money and the deals. I started putting deals together and within less than a year, I had more assets and more profit than what I lost in one year. It’s like if you’ve done it once, you can rebuild it, so you got to trust in yourself. Pity parties don’t do any good. I mean, it’s okay. Cry, have a pity party, put a time limit on it.

Pamela Bardhi: Okay.

Lori Greymont: I’m going to do this for one week and then I need to move on and you just push know.

Pamela Bardhi: Absolutely, Laura, absolutely. And I love that you rebuilt that from day one and it stems from those early childhood skills, which is like, that’s where deal Diva really came from, was from your mom, which is amazing in the fix and flip space because I know you’re super humble and all the things, but you have flipped thousands of homes.

Lori Greymont: Yes, quite literally. Yeah. Over about 2500 homes.

Pamela Bardhi: That’s ah, incredible. How on earth did you do that from that? Anybody, who’s listening, there’s a lot of people that are interested in real estate. To you, what’s the criteria for a good deal? And how do you really analyze that when it comes to flipping? Because, I mean, after doing 2500, I feel like you’ve got your handle on it a little bit.

Lori Greymont: Yeah, so the volume I did was a condition of the economy. Like I was able to buy 1015, 20 homes at a time for 100,000, 150,000. So just to give some perspective there and then in those homes, we’d put anywhere from 1000 to 5000, maybe $10,000. It wasn’t like huge, big rental, inside out gut kind of thing but we were flipping to the hedge funds. We were selling 30, 40 at a time to the hedge funds rented, and so that just allowed us to create a machine. And the question I would always ask myself, because a lot of people are like, so you were traveling around looking at all these, managing these? No, I had four kids at home that I was homeschooling. So, no.

The ones that I really love are value add, on land or adding on entitlements

The question I asked myself is, if I was the CEO of a bank and I needed to get this done, how would I do it? Who would I use? Who would I employ? How would I set up protections and redundancies and things like that? And so I just created a plan that worked to allow that. As far as deals, I’m probably not like, I don’t have a cookie cutter deal. Somebody will bring me a deal and they’ll say, oh, well, the price, let’s buy it. 70% of Arv minus rehab. You know what? I probably can do it better than that. I probably could buy it at 80%, not minus being rehab, and still come out with a very good profit, because I focus on structuring my cost, going in the terms and such.

So, like, I had a deal that was a little bit tight. The seller was not in a hurry. They owned it free and clear, so I was able to negotiate six months, no payments, and I go in and I do all the rehab and sell it and then pay them off. So it isn’t necessarily a cookie cutter deal. The ones that I really love are value add, like, on land or adding on. I’m in a high price market, so California, it costs us anywhere from $200 to $300 a square foot to build ground up. Most of the markets we’re in here are selling at 800 to one, $200 a square foot. And if I add 500 less, 499 can go through a fast process with planning and permitting and get it done in nine months or less.

So that is like, huge value that I can add or doing entitlements. Like I would take houses, like, cute little houses on this one street, and I would add Adu ramps, and I would change the bathroom, so it was ad compliance. Like, they could bring a wheelchair in, and just the change in those changes would almost double the value of the home, because now it could be sold as commercial. Changing the use was a big play that I would do. And then recently we did the assisted living entitlement, where right now it’s like retail.

There’s an antique store there, a couple of antique stores and we were able to assemble. That means we bought three different parcels from three different owners that were contiguous, so that adds value. And then we took it through an entitlement process, so we haven’t knocked anything down. Entitlement is just paperwork. It’s kind of like Tetris. This piece fits here, and this piece fits here, and this person wants this, and you make it all happen so everyone’s happy, and then you get it entitled. The land was about 18 million. By entitling it, we added 10 million. Now it’s valued at 28 million just by going through the paperwork process. So those are the kind of deals that I love.

Pamela Bardhi: I love that, Lori. And to back up on the entitlement, anyone who’s listening, entitlement basically means that you’re permitting for a different use than what’s already on the lot. So right now, you mentioned it was antique shops and things like that. You’re permitting to basically knock all of that down and build, like, an assisted living facility, which is what increased the value to 28 million. 

And for those who are listening, I mean, there’s a lot of guys who say, oh, flipping land and all that. This is what they’re talking about. That basically you permit it and you zone it for a specific use that is much greater than what’s there. So, for me, looking at every parcel is like, okay, what’s the highest and best use here? And Lori, yeah, I would love to see, to hear about how you kind of break that down in your mind when you look at a deal. You’re like, oh, I like this one.

Lori Greymont: So, pizza, you know pizza, right?

Pamela Bardhi: Yes. of course.

Lori Greymont: We have the whole pizza or we have the slice pizza. If I sell every slice of pizza, I’m going to make more money. So the first question is, how can I increase the density? I always ask that question, and California is, like, leading the way. So we have this, Bill. It’s SB nine, state bill nine, that allows us to cut any parcel in half as long as it meets the minimum parcel size for the municipality.

Whenever somebody brings me a house, I look, is it like 9000, 10,000? So then I’m pretty sure that I can split it in half and that’s one of the deals we’re working on right now. It was an MLS listing that fell out of contract two times and so the agent calls me to rescue the deal. And I negotiated, I bought it. We bought it for 1.2 million. We are splitting it in half, and on each half we’ll have two houses, and each house will sell for 1.2 million. We’ll call it my pizza pie theory.

Pamela Bardhi: I love that you’re so right, though, that selling by the slice, you’ll always make more. Right. Because some people are under this impression and even myself too, getting into the real estate development realm and then being a foreigner and kind of like, having this mentality of like, you have to pay everything off. Don’t bring outside investors and all this stuff. Like, this different mentality than what’s in the game now. It’s so fascinating because it’s like, would you rather have 100% of zero?

Lori Greymont: Right?

Pamela Bardhi: 100% of zero is still zero at the end of the day. Right.

Lori Greymont: Every day. Right.

Pamela Bardhi: It’s like, I love this pizza pie theory that you have that it’s like, hey, one slice will always sell for more. So even if you get a piece of the deal, whether it’s just equity or you’re getting a certain payout or whatever, there’s always really cool ways to structure these types of deals. I mean, this deal with this entitlement, that’s insane. 10 million and you haven’t even. You have that value just from what you’ve done so far. And you don’t even have to knock down any buildings or build anything at this point.

Lori Greymont: I’m not managing headaches or managing children that act like adults. Yes. I purposely said it that way.

Pamela Bardhi: That’s definitely to all construction. If I’m not mistaken. Right, Laurie?

Lori Greymont: Exactly. That’s it. It’s like, gosh, imagine being able to go through that and work with people like architects and engineers. The hardest obstacle is typically your municipality. We got into it.

We were told that we could do the annexation and the entitlement simultaneously

We were told that we could do the annexation and the entitlement simultaneously. We’re six months in, and then we’re told we have to do it one after the other, which added time to it, which whenever you add time, that’s always going to cost more. So those are the kind of changes that you have to prepare for when you’re doing entitlement, but it’s so much easier when you get the right professionals and you’re not having to babysit job sites. It’s a big win.

Pamela Bardhi: Absolutely, and it’s just a different way to unlock that highest and best. Right. And you always would say, like, what’s the best exit? Right. What’s the least risk for me? Right. You’re like, I’m just permitting from here on out. Here you go. See you later. Or you could take it all the way to the build, and then there’s a whole different value at the end of that, too.

Lori Greymont: But it’s like, yeah, I mean, just imagine so, like, if somebody buys, not if. When somebody buys this land from us, the potential for them is four times multiple on their equity. And so there’s still so much profit left in this deal, even though we’ve added that much value. So it’s just one of those things, like, when you change the value or the use, the potential is exponential.

Pamela Bardhi: Absolutely, Laurie.

You’ve structured deals super differently, and, like, this whole deal divas

And I love that you’ve structured deals super differently and like, this whole deal divas here, and it’s led you to some pretty incredible things like funding face off. My goodness, talk about that. That’s so amazing. It’s one of my favorite things ever. Tell me all about that.

Lori Greymont: So, going back to my mom, she’s my hero. It seems like I talk about her a lot. It’s yes, she’s my hero. She’s passed on, she told me that when she was about ready to pass, she goes, I need to go to the other side so I can help you. And so she’s there, she’s helping me. Anyway, it’s kind of like in memory of her because she was out there finding deals, but it was during a period where every bank she would go to would ask where her husband was. She wasn’t even able to open a checking account in her own name without her husband’s finding.

When my parents got divorced, it was a financial strain on her, and she didn’t give up. She dug in, she got gritty, and she got out there and did things. And so it just kind of dawned on me, like, how many people are out there finding deals, but the financing is asking them to fit a box that we don’t have right now. Maybe we just don’t have the right programs to help them, and so I wanted to find a way to have them bring the deals to us where we could work out a win win for both. Like, we could get them going in their freedom search, because real estate really is one deal, can change your life forever. So I wanted to provide that opportunity by providing the financing and the wisdom that comes along with all the years of me doing this.

And so I talked to a few of my friends, and they’re like, oh, yeah, we want to do this too. So then I’m like, okay, how can we make this fun and how can we reach and impact more people, of course, than you think? Tv, right? So I decided to create a tv program that is a shark tank style. When we pitched it to Kevin Harrington, who is one of the former sharks, you know him. He’s like, yes. I love it. I’ll participate, and so we set it up like Shark Tank, where there’s five deal makers, and then we would have three separate investors pitch their deals on one show. The idea is they each pitch their deal, and we kind of give them some feedback, and then we eliminate one.

Lori Greymont: Sorry, you’re gone.

Pamela Bardhi: Oh, my gosh.

Lori Greymont: What’s done? Nicely. We did a mentor moment. We told everyone one thing that we thought that they could improve on, but then we would say, so. And so you’re eliminated. no deal for you, and they walk off. Then that would leave us with two people, and so then these two people had to face off each other to get our money because we’re only investing in one. So they have to think about, what are they willing to give us? How are they going to reduce our risk? How are they going to make it safer for us? They would face off with each other until finally we would say, so and so, done deal.

And so then we would then take their deal into our underwriting and see if we could put it together. But it was just an amazing time. One of the things that the deal makers and I talked about was how, because of the volume of deals that we’ve done and the amount of time we’ve been in it, we could just see through the deal. We could see the holes and we could see the risks, and just by being on the show, we saved people’s lives and marriages and their finances because we were able to speak that wisdom into their deals. And so, thank you, mom. I have common sense now.

Pamela Bardhi: Oh, my God. That’s so beautiful, Lori. I love that. It’s like a full circle moment, which is, oh, my goodness. And I mean, for anybody who’s listening, this will be available pretty soon. So Lori will release that. You just need to follow her for.

Lori Greymont: More info on that website and join more about us, and we’ll keep you in the loop as we get ready to launch it.

Pamela Bardhi: I love that Lori. Oh, my goodness. And so many lessons and so much. I love the whole story of the background of everything and just everything.

What would your older self tell your younger self based on what you know now

This is my favorite question. It always is, which is, what would your older self tell your younger self based on what you know now?

Lori Greymont: Just trust the process. So many times, especially younger, we’re thinking it’s got to be bigger, better, faster, and we try to control things. We try to put our own bumpers around life, but the reality is life will take you on the journey for your purpose, regardless of what you do. And all that energy is wasted, so just enjoy the process.

Pamela Bardhi: I love that. Oh, my gosh. And in your world, what’s coming next? Like, what’s coming up in Lori’s world in the next few months? I’m so intrigued to hear it. I’m like, I can’t wait to see you next. I’ll be seeing you in March.

Lori Greymont: Yes, so of know we’re still working on finding the buyer for our large assisted living project and we are starting entitlement on a second assisted living project nearby and we’re looking for land to do a few more locally within the San Jose Bay area. So that is our focus.

Pamela Bardhi: That’s incredible. Oh, my goodness.

Lori Greymont: That along with the funding face off show, I mean, we just want to keep helping people get started.

Pamela Bardhi: I absolutely love it. I absolutely love it.

Pamela: Lori, what would be your biggest piece of advice right now

Laurie. And what would be your biggest piece of advice to anybody who’s listening right now? Whether it’s business, anything that comes to you?

Lori Greymont: So the first thing is find a mentor. And the second thing is take action. You can sit there and learn all you want, but the best learning is done by taking action. But do it with somebody that has already been down the path because you’re going to earn your wisdom one way or know you’re going to pay for your education one way or another. Either you’re going to earn it through the school of hard knocks or you can learn it from somebody.

Pamela Bardhi: Amen. I love it. Lori, oh, my gosh. It’s been such a privilege and an honor to have you today. My goodness. You are an absolute rock star. And for those who are listening, Lori, where can everybody find you?

Lori Greymont: So the best place is head out to fundingfaceoff.com and go ahead and enter your information there. If you want to book a strategy call or such with me, you can go to callwithlori.com and, book a quick call there.

Pamela Bardhi: Thank you so much. Lori, you are amazing and incredible. Thank you so much for being here today. I so love to hear your story and just everything. You’re just amazing and I adore you so much.

Lori Greymont: Thank you, Pamela.

Pamela Bardhi: Thank you.

Underdog is always dropping on Thursdays at 9pm

So that’s it for today’s episode of Underdog. Catch us next week. Always dropping on Thursdays. And remember, if you’re interested in real estate or want to learn how to create more money and magic in your life, check out meetwithpamla.com and let’s chat. Sending you so, so much love. 

Tune in to the episode to hear the rest of my incredible interview with Lori Greymont. If you found this story worth your time and made changes in your life, we’d love to hear from you! Subscribe and leave a review. The Underdog Podcast host is none other than Pamela Bardhi. She’s rocking the Real Estate Realm and has dedicated her life as a Life Coach. She is also Forbes Real Estate Council. To know more about Pam, check out the following:

If you’re interested in elevating your life 10x, and owning your power, Pamela invites you to join her for a 15-minute call to set your goals straight and get clarity. Start building your game plan now: meetwithpamela.com