Mitch Carson’s Incredible Transformation with Impact Products Marketing

Pamela Bardhi: Hello, everyone, and welcome to the Underdog podcast. Today I have an incredible guest here with me, Mitch. How are you, my friend?

Mitch Carson: I’m doing well, Pamela. Glad to be here.

Pamela Bardhi: I’m so excited to have you here today. My goodness. I was reading your background, I’m like, Mitch is such a badass across so many different realms. Like, I can’t wait to get to know your story. And how you started and all this magic, where it originated from.

Mitch Carson: Well, I’m here, so go ahead and ask.

Pamela Bardhi: I guess we’ll take it back to the origination point, which I always love to start here. Because it’s always so cool to see how it manifests in real time as a kid. Mitch, to back it up all the way.

What did you want to be when you grew up?

What did you want to be when you grew up?

Mitch Carson: You know how long it’s been, Pamela, since I’ve been asked that question? I think it was the 9th grade, so I’m well past the 9th grade now. A few times I overdose. So let’s say, what did I want to be when I grew up? I wanted to be a professional table tennis player. When I was a kid, that was the sport I was good at. Because I was very small, I didn’t grow till my junior year of high school. At that time, when I was 1213 14, I was very good at Ping pong, which is now table tennis. And Americans haven’t won any table tennis tournaments, I don’t think, in decades. It’s usually dominated by China and Sweden today and a little bit of Japan, it’s more of an Asian specialty.

I had a strong interest in that, and then something happened in my life where I was very good at it. Enjoyed it, practicing 4 hours a day, and was very serious about it. Then I got beat up in the park by a bunch of kids. Got bullied, and I realized table tennis doesn’t prepare you for self defense. So I dropped table tennis because I got beat up pretty severely. And then I took up martial arts, and I found out I was even better at that. The whole reason for studying it for self defense changed. It wasn’t about self defense, I became confident, stronger, and it became a sport for me. Which I competed in for years, and it was, competition.

I didn’t use it to go pick fights and test my class notes on people out in the parking lot. That didn’t happen. It was all about the sport, and as a result, I didn’t get picked on anymore. Maybe it was because of my confidence. Error changed because when you become an apex predator, only apex predators come up. Whereas when I was untrained, I might have been a lamb, might have had a furry coat. And susceptible to coyotes, to wolves, to cats of all sizes, cougars, pumas, even bobcats could take me down. Then after some training and confidence changed, I think I became my own wolf. Probably a lone wolf, using the animal kingdom as my metaphors, you know, to work with.

When you have that confidence, you’re in control of a lot more, and it changed me. So I didn’t like the beating I took from four kids at the park that beat the snot out of me. I learned from it. Pain causes change. If you are in enough pain, you’ll do what’s necessary to get out of it. In most cases, it might be familiar, so, for example, I had an alcoholic mother. I didn’t know normal environments, you know, were outside of what I knew. It was familiar. Was it uncomfortable? You betcha. Especially when she went into rages.

So I didn’t know what I didn’t know until I knew it later. I didn’t know that I could defend myself, and I had to. Later, you know, when I got into my teen years and there was a way to do it. As a byproduct of that, I learned discipline, I learned fitness, I grabbed on to, latched onto a great sport. Which I was good at, and used it as part of my life, into the discipline that I learned from. Martial arts have stuck with me my whole life. And as a result, four people don’t try to beat me up in the park anymore.

You are what you attract sometimes, right? So whether you rely consciously

Pamela Bardhi: Well, I love how you mentioned the analogies and how you were attracted. Like, at that point, you realized that you were a lamb, right? In mentality, thinking, right? And then you turn into a wolf, which I think is absolutely amazing, right? That mindset is everything, right? Because you are what you attract sometimes, right? So whether you rely very much consciously, consciously aware of, like, what’s going on. It’s like, what did I do to attract that, right? I have a coach that always tells me she’s like.

I’m telling her, I’m like, oh, so, so and so, so, so and so happened. She’s like, I really. What? What did you do to attract that? And I’m like, so it brought me back to that right when you were saying that. So I appreciate that. I appreciate the vulnerability, too, you know, because the bullying thing is something that I’ve experienced myself as well. You know, growing up, and that stuff, is not easy to deal with, especially at that age.

Mitch Carson: I didn’t get really bullied at school. This was at the park, which was on the cusp of a bad neighborhood. The bad neighborhood kids were at the park, where it was kids that came from my neighborhood. Then there were kids from another neighborhood, and then they saw me. And then, of course, there was a racial element to it, which I’d never experienced. Didn’t know about this, I wasn’t raised with that type of exposure. You know, I had four of them knock the crap out of me and call me names, I didn’t. I had to ask my mom what they meant later because I didn’t even know what they meant. And it changed me. That was the pivot point.

I was in enough pain, and I was in a situation where I was so vulnerable, and I felt trapped. I could do nothing, you know? Then I fast forward to when I was 30 years old. Was at an ATM, and I was walking back to my car, I was going on a first date with a nurse. She was very pretty, and I was looking forward to that. Wasn’t paying attention, I was excited about meeting her and taking her to dinner. And on my way back to the car, two individuals tried to mug me. Because I just pulled money out of the ATM, and it was a bad day for them. Let’s just put it that way.

Don’t need to go into details, but I was. It was a bad day for them, I was able to go on my date. Now I had a mark on my forehead because one of them hit me with a, you know, like a tree branch. Or like a stick on my head to try to knock me out to take my money. I didn’t see it coming. But then when he retracted and tried to hit me again, I went into the. My training, and at that point, I was very well trained, had multiple black belts, and their outcomes were not good. And I was able to go and see my nurse, you know, my date who was a nurse, and play, my wound. She dressed me up, and I got kissed that night. So it was good.

Pamela Bardhi: I thought it was a great outcome.

Mitch Carson: I love that it was a different outcome, I have a few of them. So I went to the other extreme because of that hugely painful experience when I was young and vulnerable. I’m not proposing that I’m a tough guy, I’m older now. But at 30, that would have been a mistake for most people to try to take advantage of me. You know, and it was a powerful position, and I think that’s a great metaphor. In life, if you are prepared for the unexpected or if you’re prepared well. Prepared and practiced for the inevitable or actually the unexpected, you can handle adversarial situations well. And that applies to business also.

Pamela Bardhi: Absolutely.

Pain creates change, Mitch says. Absolutely. I absolutely love that. Well, you said something really powerful earlier, which is pain creates change

Well, you said something really powerful earlier, which is, pain creates change.

Mitch Carson: Yes, pain creates change, I mean, we’re wired as humans to avoid pain and seek pleasure. There’s that argument that goes on, do we avoid pain more? Do we seek pleasure more? I think it’s, we avoid pain more. If you think about it. Do you put your finger on the hot stove continually? No, it usually just takes once. You know, get beaten up in the park by four kids. That takes only one occasion for me to seek out the answer to that solution. It was not pleasurable to go through martial arts training. I mean, there were a lot of bruises, broken bones, and emotions. About getting the crap knocked out of me in a controlled environment to where I was. After a while, I built up toughness.

And I built up calluses and was able to endure and work through that pain, but it took familiarity. You know, I think you’re a young woman, but let’s go back to when you were even a, ah, younger woman. The first time you had your heart broken by someone you were dating or what have you, your earliest relationship. Whatever, whomever that was, to where you are today. I think of how the first time I had my puppy love with my next door neighbor Melissa. Then I found her kissing my best friend after they were smoking pot, and I was devastated. Today, if I’m dating some woman or I’m, you know, I was 15 then. If I’m with a woman today and I catch her catching somebody smoking pot, I will feel nothing.

I’ll just be able to compartmentalize that because of experience and having endured uncomfortable or painful experiences in life. Be able to compartmentalize and think she just isn’t for me. You know, there I could apply expletives to the situation, but I don’t need to. We can keep it clean, and it’s just a situation where you learn from those painful experiences, you develop a thickness. I mean, the old adage is a broken bone heals much stronger than one that’s in its original form. So you get through experience, I think we fail enough, we succeed. At some point, it’s inevitable, you just play the odds. And that can be any kind of relationship, personal, business, life.

Pamela Bardhi: Absolutely. I absolutely love that. Mitch, those are some golden nuggets right there. Without a doubt.

When I was 22, my mother and stepfather died unexpectedly

I’m so curious to hear about how you got into your journey in business and speaking. And how you started this magical journey of yours. I mean, I know the black belts were a big thing. Their training was awesome.

Mitch Carson: When I was 22, my mother and stepfather died of five weeks apart. I was an only child.

Pamela Bardhi: Oh, I’m so sorry.

Mitch Carson: Oh, it’s a long time ago. Thank you, it was a long time ago, it was painful. That’s why I talk about a lot, a lot about pain and how you deal with it. It was painful, uncomfortable, I went on a downward spiral of drugs and alcohol. My story isn’t unique. The conditions kind of suck. Usually a person loses one parent, but not both right at the same time. And I was 22, going to college, and I was, To say I was depressed was an understatement. I was abandoned. That was the key emotional trigger, I would say, of abandonment. Not logical. Just how I felt. If I’m, to reflect back on that experience at that time. Since then, it took about a year until I came to a screeching halt.

I reached my bottom until I decided and made a conscious choice that I wanted to live versus die. Because I was knocking on death’s door. That was inevitable after multiple overdoses, things that happened, I should have died. I’m here for a reason and a purpose, I was able to accept that after a while. It wasn’t an easy path. The decision to live was the right one, it was the most sobering thought I’ve ever had. And it’s probably the only move in my life I’ve done 100% correctly, I’ve taken. That was the correct decision for me at the time. I’ve made other mistakes in life, but that one decision was my pivot point in life. Since then, being this introverted person, quiet and an only child. Got involved in speaking because I felt it was my privilege and duty.

Felt obligated, and then I evolved into a privilege to help other people. Because it is a privilege to be able to help other people. And I had to share my story with others. Through that process, somebody was in the audience where I was speaking one day. I wasn’t good at speaking, initially it took a lot of practice, more and more time, I had to do this. I got invited to speak at an event. Was living in LA, grew up in Los Angeles, to go up and speak at an event. Small event in Seattle, Washington. He was a loan originator and said, I’ll pay you $500 to come speak to my clients and I’ll fly you up. Flew me up business class, which I had never flown at that point.

Put me up at a five star hotel, which was very nice. That night we had dinner, I came and spoke at his lunch meeting. He shuffled me off to the airport. Before I left, I wrote $65,000 worth of business unexpectedly, and I realized, wow, what I did was spectacular. I got paid a nice hotel, treated well, respected, admired, made money, all for something I used to give away freely. And I got to sell one to many in a room. Versus selling one to one, which had been my model for most of my professional career. And I realized I’m on to something. Selling one too many is a better way to go. Why not make one pitch and then you get multiple sales? That launched my career as a professional speaker slash pitchman.

Why do one to one selling? It’s so passe, and I prefer making my offer to many. If you want to apply to do business with me, raise your hand, it’s a mindset shift, it’s a sound strategy. And you also can create a sense of the divide of, it’s now a privilege to do business with me. You have to apply. I’m not soliciting you, I’m telling you what my offer is. You want to take me up on it, apply, mister prospect. Because for me to take on a client, not a customer. Customer’s one time transaction, a client with whom I have a relationship, which gets developed after you apply.

If I said apply enough, then that eliminates price shoppers. Because if you apply and you say it’s going to be x amount of dollars, don’t even finish the application, apply. We’ll see if you’re eligible because you may not be a fit. Nicely put. There’s no arrogance. It’s just we work with a certain type of client and it will be a waste of our respective energy. And time if we don’t manage it well and we deselect each other before we select one another. It is smart positioning. I didn’t invent this process. I’ve just embraced it.

Pamela Bardhi: That’s amazing. I love that Mitch. And I know exactly when I’ve read up about you. Before we were meeting here today, I was like man spoken at like 2000 live events all over the country, the.

Mitch Carson: Tv shows all over the world.

Pamela Bardhi: All over the world, right, exactly. Like, it’s incredible because you figured out a way to craft a message. And I think that, you know, when it comes to branding and connection, you know, in this universe. Whether you’re an entrepreneur who’s listening, whether you’re somebody that’s just, you know, that works for someone else. Whatever it may be, you’ve got to figure out a way to craft a message so that you’re always standing out. Right, so, like, what is your unique value proposition? So, like, what are some tips and tricks and just some thoughts around how someone can craft their own personal branding message. Or whatever business method, whichever way you want to take it, or if you want to take it both ways.

Mitch Carson: How about their elevator pitch that I can give value to everybody’s listening. You can apply this and it’s a formula. So let me share with you the formula. And people can write this down, share it in the show notes or it’s transcribed, however it works.

Elevator pitch is what people need to say from ground floor to top floor

Pamela, I don’t, I don’t know what your process is. But this is something I teach in my speaking mastery courses, which is a three day workshop that I conduct. We start with, tell me what you do. Well, I talk about, no, no, no, no, I help, for example, mine. I’ll share mine and I’ll help you with yours, if that might be good. And that way your listeners and viewers can apply it to their, their business, the entrepreneurs, even the property investors. You’re talking about real estate. I help speakers, authors and CEO’s become the number one person in their niche. So that they can spend more time with their families, live the life that they’ve only dreamt about living.

 

Mitch Carson: And apply this immediately. Okay. What I did was the formulas. I help blank features. So you identified who the market is. Speakers, authors and CEO’s who are my market of people, so I’ve clearly identified. The reason I do that is I’m not interested in the HR employee, the HR manager. She doesn’t apply, she doesn’t, she wouldn’t pass my application process. It’s speakers, authors, and CEO’s. I’m only looking for the alphas to come onto my show and to do business with me.

And then I state what the takeaway benefits are in the second part of the elevator pitch. Elevator pitch is what people need to say, from ground floor to the top floor. You have about 20 seconds, and the purpose of the elevator pitch is not to attract people. It’s to deselect the people who should not be in your domain. So you don’t waste their time and you don’t waste yours, it’s a deselection filter process.

Pamela Bardhi: I’ve never thought of it that way, I’ve always thought about it as an attractor. You know what I mean? I never really saw it as a deselector. That’s fascinating.

Mitch Carson: Well, Pamela, if you aren’t a speaker, an author, or aspiring to be an author. And you don’t want to be the number one person in your niche, why am I wasting my time with you? You’re, for example, you have a podcast for real estate. You know, the real estate underdog, you’re dealing with largely real estate investors and entrepreneurs. Why would you be talking to the local butt crack bill from the plumbing service? He’s not investing in real estate, he’s outside smoking before he exposes his butt crack, leaning over underneath the sink. That’s not your prospect, that’s not my prospect. We need to deselect Bill, he’s fine.

He can go smoke out in the parking lot after he’s cleaned out the sewer. But that’s not who we’re prospecting. We need Bill, we need Bob the electrician as well, and we need Judy, the HR manager. Just assigning names, picking it out of my ear, but you get the idea, we need everybody in society. Nobody’s better than anyone else, nobody. That’s also my perspective, we cannot function without all the links in the wheel in life. Cannot, you talk about real estate, you need the carpenter, you need the flooring guy. You need the person that will install the new showers, do the additions, the roofers, all these different. It doesn’t work, nobody’s better. We all, as real estate. I’ve owned real estate, you need all these people to make it work.

Pamela Bardhi: The melting pot, right. But I love that you said, deselection process because everyone has their own function, right? So if you look at, like, our ecosystem of our world, right? Every single animal has their own, like, everyone contributes to the world in their own way. The bees do their thing, the lions do their thing, and like, you know, everyone’s the whole thing, right? Like, everyone’s got their own functions and everyone’s respective of that, right? I love that you mentioned that. And those analogies are so awesome, but I’ve never thought of it as a deselection. That’s actually brilliant.

Mitch Carson: It is a way of. You want to push away.

When you were dating, you deselected a certain type of prospect

All right, Pamela, are you married? Yes. Okay, all right. When you were dating you, deselected a certain type of prospect. You did that then, you know, there were certain, maybe, it was based on height. Women want a certain height or not, I don’t know, you know, what your criteria was now that you’ve made. I, you’ve already said I do, but back then you said I don’t a lot because somebody didn’t meet your criteria. Whatever that was, you were deselecting. Consciously and unconsciously, we all do that, you go out and you date and, eh, yes. No. Didn’t like him, didn’t like the, no. didn’t like her, didn’t like, no. We do that in our circle. So we surround ourselves with people we have selected, but we’ve deselected a lot more than we’ve selected. Just being cognizant of that, I just.

Pamela Bardhi: Think it’s so fascinating because in business, right, we’re so focused on, like, the marketing being the attraction piece, right? Like, we are not thinking that we’re actually deselecting. So that’s actually a really genius move. Because then you’re creating those words and that language and that code that’s going to attract the right energy in. Right, so if you’re not specific, you know, so I love your formula and how you did that. I think that’s amazing because that’s how you figure out your value proposition. And who you’re really looking for as an entrepreneur.

Or even like, when someone’s going to a job interview. For example, if they’re able to tone in that elevator pitch, they can really dial that in. It’s like, I like to do, you know, I help companies do x, Y and z. They’re like, oh, man, this is the perfect fit because this is what you’re doing at a high level, you know? So I think it applies to anyone across the board, which is amazing. And I love that, I love that arena of perception with all of that. Like, I just think it’s absolutely amazing.

You will always sell better when you understand who you’re selling to

Mitch Carson: Sure. Let’s go back to, before you press record, I asked you, who am I talking to? I presumed, albeit incorrectly, till you corrected me. These were real estate agents, brokers. And you shook your head, got a good head of hair, and it flopped around. It was like, all right, I was on the beach and you said, no, they’re real estate investors. That’s an entirely different mindset, mentality, and demographic of people. In most cases, some can be both. But the uniqueness of a real estate investor and entrepreneur is very different from Bugsy the realtor. Okay, it may not be the name, okay, that’s more of a mobster, but okay. Rena the realtor is a certain type of person.

I would direct my message accordingly, I would adjust on the fly accordingly. If I’m selling to a group in Singapore and I’m showing client testimonials. Am I going to show a bunch of white people like you of European heritage? Oh, I’m not showing the senorita, Sanchez either, I’m showing chinese people or asian looking people. Because that’s the message to market match that we’re after. I’m going to adjust my elevator pitch, appropriate to the audience I’m speaking to. And when I don’t do that, I make errors and my sales aren’t as good. So I think niching it appropriately is the mark of an astutely turned on marketer. Understanding who you’re selling to, because if you don’t, you’re not going to be as effective. Some people can sell well, but you will always sell better when you understand who you’re selling to.

Pamela Bardhi: Absolutely.

Mitch Smith: Seller financing is critical for everyone right now

Just to touch on the real estate industry right now is kind of gone upside down with this whole nar thing. And so, I know that there’s also a lot of people that are listening in. That are in, like the sales side of the, or like business development side of their businesses or who they’re working for. So curious to hear on your end that, you know, what are some tools and tips of crafting. That message accordingly and matching your audience? You know, like, do you have some tips on, or stories or thoughts on that? Because I think that piece is so critical for everyone right now. Like, how do I market to my audience in that way?

Mitch Carson: Well, if you have a testimonial, use it, if you have testimonials, even better. If you have multiple testimonials, best scenario on video of satisfied clients that match the prospect you’re going after. If you don’t have any and you are brand new, which is the hardest place to start for some people? Piggyback, if I, for example, am a real estate investor. Trying to, who is it that they’re trying to convince as a real estate investor. Who is it that needs to buy off on the interest of Pamela when she’s investing in a property? You may need to say, if you don’t have a testimonial, you may need to bring in somebody else’s testimonial. And piggyback on it and package it and, saying, that’s great.

I understand you’re worried about seller financing as an option seller financing can. And has worked many times for people like Judy Jones. Judy, who’s a close friend of mine, had the same issue, just like you Mister Smith. Who was reluctant to provide seller financing. She had a FICO score like me of 800. So credit’s important to me, commitment is important to me. Just like it is for you, I presume. Is that correct assumption? Yes, of course, yes, of course. What she did was she only showed the truth, just like I’m doing for you. I’m going to reveal my situation. You will make more money long term by providing seller financing, because I can get the 10%. If you’ll finance 10% of this, I can get 90% SBA financing at a 7% interest rate.

I’m going to give you, Mister Jones, since you’re taking a little risk. Your leverage right here, you’re going to be subordinate to the SBA yet. I’ll give you 9% for the first two years until I can refi, because I know that will be an appreciation. And I’m going to make this work, and the value of the property will come up. After two years, I’m going to refinance and take you out, and you’ll get your principal. You’ll have earned a 9% interest on your secured money. That might be a way that I would use the messaging and sell it to that group. Now, I’m not a real estate investor, but I know selling, I know psychology. I know what it takes in order to make, to persuade, somebody to be comfortable with my proposal. Sweeten it.

Don’t offer 6%, which is less than the SBA. Why would he do that? Add a couple points. Give him at least 150 basis points, possibly 200. We did two points, right there. Make him say yes and show him how much money that is going to be in his pocket. Versus putting it in a passbook account over a bank of America. That gives him a whopping 1% with the CD. It’s only two years, and you know the value of your property. You can take it back if I default on any payments. That’s what Judy did. Very well. They are now looking for another property from the seller. Who’s got another property? Who do you think he went to when he had another property for sale as part of his.

He’s going to retire, he doesn’t want to be in business anymore. Wants to sell it all and move to Tahiti with Tabitha, he’s moving to Tahiti with Tabitha. And who do you think he’s going to? The person that he has a relationship with. Who supported him with higher interest rates than he would have gotten in the bank. They’re striking a deal again and she doesn’t have to go out of pocket. She’s got the seller, she’s got the SBA financing at 90% once again on another positive cash flowing property. That’s what I want to be able to present to you with your building. How it can work if you have no experience. So she just piggybacked on Judy Jones.

Pamela Bardhi: That’s amazing. I would venture to say that you are an experienced real estate investor, Mitch. By the way that you just pitched it, I’m like, he knows this stuff, man, that’s super cool. No, it’s incredible how you can incorporate these, the foundations of sales. Because I tell people it’s all about helping people. It’s not like, it’s not short term thinking, it’s long term. It is like, how am I going to help this person in the long term? And I feel like the best salespeople in the world that I’ve ever met. It’s exactly what they do for me in my world. Like, whenever I help anyone buy anything, you know, because I’ve only done it on a referral basis.

I’m primarily a real estate developer by trade, I’m like, no, I wouldn’t, I wouldn’t buy that building. Hell, no, I was like. If it doesn’t, if I wouldn’t advise it for my own family, I will not like you to buy that. I was like, I don’t care how much commission I’m getting. There’s been people that are like, what are you nuts? And I’m like, no, because in the long term, this person is going to hate me. Then it’s just not going to work out, I don’t feel comfortable selling somebody shit, I just won’t do it, you know?

Mitch Carson: So you gotta look at yourself in the mirror in the morning.

Pamela Bardhi: Yeah. It’s like, how would you feel if someone did that to you, you know, I’m just certain. The ethics and all of that piece and, you know, playing the long game is so important in the sales process. And anyone who’s listening, like, I mean, this stuff is critical. You know, if you’re going over the short term dollars and not really focused on your market. How you can genuinely help them and craft that message to them, to that specific avatar. Because if so, you’re just casting things into the universe and not kind of honing it in. Right, the deselection processes.

An elevator pitch is something that attracts more people than a deselection

I love that you mentioned that, I was. That was a mindset shift for me, actually, because I’ve always thought of an elevator pitch as some. But something that you attract more into and not necessarily kind of a deselection. So I absolutely love that, I love that.

Mitch Carson: Screen them first, put them through a funnel. You’re valuable. Flip the table and be the tortoise. Be for the long haul. handle yourself with morality, ethically, honesty, and you’ll endure. You’ll become an old tortoise. The people that get swooped up by hawks are those hairs that run around are looking for short term gain. They’re transactional, not, you know, engaging, they’re strictly there for a transaction. Short term money, not for investment and relationship.

Pamela Bardhi: Amen. Oh, man. No, I absolutely love all of this stuff. And sales I can talk about all day. This stuff excites me so much because I love helping people and serving people. So it’s like anytime you can craft a message around it, it almost feels like a fun video game. You know, it’s like, oh, cool, how can I make this work? You know? It’s super amazing. I love that bitch.

What would your older self tell your younger self based on what’s now

And this one, this is my favorite question, and I’m curious to see what you say. Whether it’s on a business side or personal side, whatever it may be. But what would your older self tell your younger self based on what you know now?

Mitch Carson: Well, I’m kind of old already, so I don’t want to go too far out because I might be dead. Yeah. The older self to where? What would I have told myself? Or what will I tell myself in ten years from now?

Pamela Bardhi: Yeah. So, like, what would your older self tell your younger self based on what you know now?

Mitch Carson: What I’ve told myself when I was younger?

Pamela Bardhi: Yes.

Mitch Carson: Okay, all right, I just wanted to make sure. It’s like, do I go out farther and talk about today if I were to project and. All right, don’t settle for, I think one of the biggest decisions I made was when I got married. And I settled, and it resulted in a divorce. I married for some of the right reasons, but I was missing something critical. There was no passion, and I think passion is important, that’s the glue that’ll keep a relationship together. Ultimately, when I did divorce after eleven years together, it was ugly. That’s all I say.

And I would have, she was an attorney, so she knew how to beat me real well. Had I known, okay, and then the. I would say the corollary to that advice would be to find somebody who’s heart centered and not tough. Find somebody that is loving, caring, sweet kindness, I think it matters. Because all of those qualities my ex wife did not have I liked her intelligence, I liked that she was feisty. Those weren’t the qualities for a wife. So that would be my advice that I would give myself when I met her when I was 34.

Pamela Bardhi: Interesting.

Mitch Carson: Yes, that would be my. That is my biggest, because that’s a major decision. This may sound sexist, because, if in a traditional relationship. I know you’re a professional woman, and I respect that, so was my ex wife. But in a traditional family, let’s just say where the man is the breadwinner, America’s changed quite a bit. Even from my generation to yours, and even the younger people, I’m all about equality. I’m fine with all of that. The decision for a man and a woman, I guess, crosses genders here. But if you’re in a traditional relationship with the woman, is responsible for raising the kids. Then you have to, almost by default, rely more on the man as the head of the house. And we know the women control the neck, to find the right person.

Meaning she has to be marriage material and somebody who’s going to support you no matter what. Not necessarily submit, but support. There’s a lot of that grey area in American culture today. I mean, think of what your parents might have advised versus today. You’re clearly a professional woman, I don’t know what your dynamic is in your marriage. But if I were to go back, I think it’s quite important. And because I was married to a professional, there’s nothing wrong with that. I simply was with the wrong person, but I think the qualities that you pick in your spouse matter significantly. So it wasn’t on a business level, but what you have on a personal level matters in business. Because she was scared. She scared a lot of people that I could have potentially done business with because she was so nasty.

Pamela Bardhi: Well, the thing is, you’re absolutely right on target with this, because your business is an extension of yourself.

Mitch Carson: Correct.

Pamela Bardhi: And everyone likes to think it’s something outside of it. Oh, maybe if I work on my business, oh, no, no, no. Listen. If you work on yourself, which gets to your relationships, which gets to you, your mind, your body and spirit. That is when, that is when you will absolutely. Your business will blow up because your business grows to the extent that you do. Right? So all those relationships affect you. If that is affecting you, that’s automatically going to affect your business.

Mitch Carson: The short answer, and I gave a lot of context and background, the short answer, I would have married. I would have waited till somebody was more suitable with the qualities that I was looking for, I love that.

Pamela Bardhi: I absolutely love that bitch, I absolutely love that.

Have a good support network when times are tough, Mitch says

And the next question that I’ll ask you is just like. What’s been the golden nugget that you have heard in your lifetime or learned in your lifetime that you. Which you could just like, tell everyone about or mantra or something.

Mitch Carson: That’s helped you surround yourself with people who support you. Who are in it for the long game and truly are there. You always find out who your friends are in a time when your chips are down 100%. I had endless friends around me when money was great, times were good. This goes back to when I was partying, I figured that lesson out easier and early. But long term, who is it that will be there for you when times are tough? Those are the ones to embrace. Keep close, appreciate, value, and let them know that you value them. You have to acknowledge, I think it’s important to acknowledge the people that are closest to you. Treat them like gold because you never know when you’re going to need them. And that’s life. Have a good support network.

Pamela Bardhi: That’s so true, especially for entrepreneurs as we go, like our ups and downs consistently, right? It’s, like, great. Then it’s, who knows what happens during that certain time frame and we’re just up and down, up and down. So I’m totally with you on that, Mitch. I’m totally with you and I appreciate that so much. You are absolutely magical, my friend. I love your life story and I appreciate you sharing with us. Like, I just taken, so many different nuggets for myself, you know, throughout this interview. You’re incredible, you’re absolutely incredible.

Mitch runs a publicity agency where he guarantees TV exposure in Las Vegas

And question for you, like in your, because everyone, I’m sure everyone who’s listening is like. What’s Mitch up to in the next few months? Like, where can I reach Mitch? If you could let us know, kind of what’s up in your world. Where we can find you and all of your magic.

Mitch Carson: Well, I live in Las Vegas now, I mean, I’ve lived in seven different countries. I run a publicity agency where I guarantee people television exposure on four major networks in two days. The only publicist in America that guarantees it, provided in the Las Vegas market, I can’t guarantee it. New York or any of the others. That’s something you have to work up to. But guaranteed coverage in Las Vegas. If they’re interested in getting on tv, getting it all done in two days, they can, me, at get interviewed, guaranteed.com, forward slash. Meet with Mitch, getinterviewedguaranteed.com meet with Mitch, and then we can set up a chat. And if you are a speaker, as I mentioned. My target market, an author or a CEO, set up the call and we’ll see if we can transact. If not, you’ll meet a new friend.

Pamela Bardhi: Love, that Mitch.

Mitch Carson says he travels less now because he enjoys life

And in your world, what’s happening? Are you working on more interviews in the next few months? Like, what’s up in your world?

Mitch Carson: Well, I run events. I just got back, well, two weeks ago from a three week tour in Asia. And I’m going to go back again in October to Manila and to Singapore to run events in those two countries. Well, Manila is a city, but inside the Philippines, and then Singapore is a country. The life I live today is a lot less travel than I once did. I’ve got three and a half million miles in the air. As a speaker, spoken on stages in 63 countries, I now travel less and enjoy my life today. So I’m able to have some consistency and routines, whereas I was living out of a suitcase for so many years.

Pamela Bardhi: I love that. Mitch. Oh, my God, that’s amazing. That’s absolutely amazing. And is there anywhere that everyone can find you? Like LinkedIn? LinkedIn, anywhere?

Mitch Carson: Yeah, LinkedIn. To find me. My name is Mitch Carson. You can find me on YouTube. You’ll find me there. And you certainly on my website, home website, mitchcarson.com dot.

Pamela Bardhi: Love that, Mitch. Mitch, you are amazing. You’re inspiring, you’re absolutely phenomenal. I loved our interview today. You are incredible, my friend. Thank you so, so, so, so very much.

Mitch Carson: Thank you for having me, Pamela.

Pamela Bardhi: Thank you. So that’s it for today’s episode of Underdog. Catch us next week. Always dropping on Thursdays. And remember, if you’re interested in real estate or want to learn how to create more money and magic in your life. Check out meetwithpamala.com m and let’s chat. Sending you so, so much love.