Gabrielle Bosche

Gabrielle has been called “next generation’s motivational titans” and is frequently called upon to speak and consult on Millennial motivation and engagements for Fortune 500 Companies, presidential campaigns, and government agencies. She emerges on the scene as the leading Millennial voice after her breakthrough TEDx Talk challenged the notion that Millennials are the Next Greatest Generation.

She now utilizes her 11 years of Millennial research to provide high-level solutions to a broad range of clients– from automotive giants to boutique media shops to the United States government.

Some of Gabrielle’s books are Purpose Factor: Extreme Clarity for Why You’re Here and What to Do About It, 5 Millennial Myths: The Handbook for Managing and Motivating Millennials 2nd Edition, The Millennial Entrepreneur: Side-hustlers, Startups, and Disrupters Restarting America, and Keep Them Longer: How To Gain, Train, And Retain Top Talent.

She’s also featured in NPR, Fox News Radio, Bloomberg Radio, Washington Post, TIME, Business Insider, Fast Company, Huffington Post, Fortune, Glamour, and Los Angeles Times.

Find out more about Gabrielle here:

LinkedIn: https://www.linkedin.com/in/gabriellebosche/

Website: https://www.purposecompany.co/

Website: https://www.brianandgab.com/

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Gabrielle Bosche Remarkable Journey of How She Stopped Waiting for Permission & Found Her Purpose

Pamela Bardhi
Hello, everyone, and welcome to another episode of underdog. Today I have an incredible guest here with me today, Gabriel, how are you?

Gabrielle Bosche
I am Awesome. Thanks so much for having me.

Pamela Bardhi
Thank you so much for being here. You’re a total rock star in your world, the purpose company, of course, everyone’s searching for their life purpose. And just all your awesome things, I’m so excited to have you here today. Thank you so much. Absolutely. I’m so stoked to jump into this with you, I am as well. And I always start with the most complex question of all time, very loaded. But what led you on your journey to where you are today?

Gabrielle Bosche
I started in a really difficult spot, I know you did too, with your own upbringing. And my dad’s an alcoholic, raising an alcoholic home really being raised with this idea that I was never enough. So I remember I came home from school one day. My dad passed out in the chair and he said something about always wanting a son. I’m the second of two girls and so that really gave me a persona. If I was more masculine if I was more driven if I was more achievement-oriented. Then maybe I would be more lovable and so it took this mindset of me at eight. Or nine years old when your brain isn’t fully formed. That you’re now thinking about the world in a place of how I can prove myself.

So from a really early age, I became addicted to achievement. I had to become number one in my class, number one in my sports, number one in absolutely every sphere of my life. Feeling like I was achieving something that I was doing something with my life. Well, that all crashed and burned when I was going into college. And the first person, my family, my sister and I to go to college, no one sat us down and said. Hey, you should probably start applying for college. I finished high school and then realized that all of my friends had already selected their college like two years prior.

My parents had just gotten a divorce. We were living in hotels and trying to start all over and I realized that my achievement hadn’t gotten me the results that I wanted. I thought as a millennial that if I played by the rules. Got good grades in extracurriculars and was number one on the team. That I was going to have everything just laid out for me and here I was. I got kicked out of class on mice in my second semester. Because we couldn’t pay for my college I had dislocated my knee. And I was hobbling around trying to figure out life and I think at that moment, I realized when I was about 18 years old at the time. That if I wanted my life to be different, I was gonna have to do something that was different.

And so I took a really different approach at that time and really took a lot more control over my career. I ended up going into politics because being the millennial that I am, I wanted to change the world, I thought, well. If I can help get the right people elected. Or help the right legislation get passed, then I’ll do my part in the world. And I did both of those things and realized I think I was more of the problem than the solution. So after a few years in government, my boss at the time was an elected official. Who decided to not run for election again and said, Hey, you’re out of a job. I decided to move from California, which is where I was at the time to Virginia, and start completely over.

So there I was sleeping on the floor of an apartment that I shared with a girl. That I just previously met starting over from scratch again. And I remember a girlfriend of mine had given me a note before we left and she said. I’m terrible goodbyes just reading this note later and it’s framed, actually, in my office, it said. You know, even if you come back and you feel like a total failure. Even if you have to move back home with your mom. She said we just want to let you know that we’re proud of you. Because you are able to do something that so many of us would never dream of.

And so that really helped, kind of pushing me through a lot of the ups and downs. The setbacks and trials and triumphs through everything of starting over starting my own business at 23. After going to a conference seeing someone speaking on stage about millennials. Realizing that what he was saying was wrong and that I could say it better. It really started to push in me this fire. To really listen to the voice inside of me and do something that was different and do something that scared me. So at that point, I left my job. Started my company, wrote my book, and kind of the rest is history.

Pamela Bardhi
That’s incredible. You’re such a rockstar. Love your journey and thank you for taking us through it. And of course, we’re gonna pick out little by little. But one question that I have for you is what did you want to be when you grew up? Like when you were a kid? What did you dream of?

Gabrielle Bosche
In eighth grade, I was very clear that I wanted to do two things. Number one, I wanted to be an aerobics instructor. And number two, I wanted to be a United States senator. If I could do those two things at the same time, I thought I had just finally hit the money. It was like, I don’t know what world I would be an elected official in, also leading to some sort of fitness element of it. But I think that those two elements still kind of rang true not only to the personality that I love, health and fitness and longevity.

I’m gonna talk all the time about how I’m planning to be 120, like, I’m really focused on how do you take care of yourself. So that way you can give more, be more, do more with your purpose. But I’ve always been really passionate about politics and government. And in doing so creating opportunities for people that myself didn’t necessarily get growing up.

Pamela Bardhi
Your story is incredible. And I love how it ties together with what you’re doing. Now you want it to be as a kid is really tied into because what you’re doing now is advocacy work. You’re representing millennials like that. You are our senator, my friend.

Gabrielle Bosche
Millennia unelected, I appreciate that. And I think that when you listen to those dreams that you had. When you were a kid and recognized so much of that. I think it is like the heartbeat that’s inside of you that children are not afraid to dream. Like when you walk into a roomful of kindergarteners or first graders and you ask them. What do you want to be when you grow up, they’re all raising their hands screaming, like astronauts, firefighters, whatever.

They’re not afraid to say what they want to be. But something happens as we get older, we no longer talk about what we want to be. We talk about how we want to feel, I want to feel secure, I want to feel loved. I want to feel more attractive, I want to feel more successful. So somewhere along the way, we swap out this identity of being someone with feeling something. And I think it’s really become very dangerous for us, to be focused on how we feel let alone, rather than looking at our opportunities. How do we create a platform to help other people first by ourselves becoming the people that we need to be and secondarily using our purpose to help others. Become, who they need to be? Absolutely,

Pamela Bardhi
It’s almost like, as a kid, you have no filter. You’re just like, I want to be this boom, yeah. And as you get older, like society, plants, these filters in your mind that make it transform into feelings. Then there kind of like a filter as you want to feel secure. That means job.

Gabrielle Bosche
Hmm, it’s true. I mean, I think that there are plenty of adults that don’t have filters, right? But I think that there’s a freedom to dream and think creatively. When you’re a child, as we get older, we just try and look at what is currently available and make. And so it’s like if you’re going to go make a recipe, you’re just looking inside of your pantry for what exists. Versus realizing there’s a grocery store down the street like those are two different mindsets. What do I have that I can make something with, versus what do I want to make? And how do I get what I need?

That mindset is so much more empowering when you realize like I can create anything I want. Like my life changed when I was at this conference in Hawaii. Where I saw that guy speaking on stage and I was like, I can do that. And I remember I was walking down the beach and I just had this moment where I realized that I had a choice. It sounds so simple and basic to tell someone that they have a choice. But there’s a difference between saying it and believing it. Because at the time I didn’t think I did. I was 23 years old, I was in a career that everyone would assume was a good job.

I was making Okay, money, I had a good relationship, I had good friends, I was checking off all of these boxes of what I was supposed to do. But I wasn’t happy or fulfilled and when I took a step back. And realized that if my life isn’t the way that I want it. I have a choice to either stay in it or do something about it. So I’m a big believer in changing your physical location to change your mental location. Like if you’re stuck, move, go on a vacation, do a retreat, walk outside, whatever you can do. Because we often just stay in this rut because we’re afraid of doing the unknown.

But the unknown actually unlocks this whole other level of our brain. That’s the reason that you have your best ideas. When you’re on vacation. Or when you’re in the shower. It’s like your brain is able to tap into those deeper thoughts. Those deeper dreams unlock things inside of you. So for me, it really kind of started with that kind of mantra for my life was I have a choice.

Pamela Bardhi
Right? And I love that you differentiated that. It sounds so simple, but it’s actually very complex when you think about it and I adore how you just framed that in many different ways. I mean, you do have the choice to do it. It’s you, It’s your life. How do you want to create it?

Gabrielle Bosche
Yeah. And I know that that’s been your own journey as well, like, how you’ve been able to reinvent yourself and push past things and realize, hey. I can either let my circumstances define me or I can create an opportunity for myself and my family that didn’t exist before.

Pamela Bardhi
Absolutely. And I love that you were inspired by the Congress. Really? Hey, I could do that better. That’s super cool and I mean, throughout your lifetime, you’re like a chronic overachiever? As am I? And it was with me. It started because my parents, like, they’d always be working all the time. So I never got to see them, I wanted to be able to say like, when I would see them like, Hey, Mom, Hey, Dad, look, here’s what I did. Look, I got an A. I’m an honor roll, you know, things to make them proud.

So while they’re working all day, they have something to look forward to when they get home, then you start achieving and you’re just addicted. I’m sure you know how I feel about this. But, you know, you have faced rejection and struggle and challenge and in those moments, like. For example, you mentioned your sophomore year, with school that you’re getting kicked out. How did you deal with that? And how did you move past that? Because it’s just you never know who’s listening? Who may be going through something similar in the face of rejection? Or what have you been in any aspect of life? How did you sort of push past that?

Gabrielle Bosche
Yeah, I think when you face really big hardships, you rely on the muscles that you build throughout your lifetime. So being a child of an alcoholic, someone who has substance abuse in their house. And you really learn how to protect yourself from disappointment pretty quickly. You learn how to choose to be happy, you learn how to segment your life, you learn how to say everything’s fine when it’s not. So when you have those kinds of issues at home. I think It gives you kind of an overcomer advantage that many other people have. Who may haven’t experienced this kind of hardship? And so from an early age, I really did see it as a benefit that I had muscles that maybe some of my friends. Or my colleagues didn’t have at the same time.

So when that moment happened, where I remember. I woke up and I was getting ready for class and my friends were texting me, Hey, where are we going for lunch. And then my mom walked into my room and said, Sorry, kiddo, you can’t go back to college. We don’t have enough money to put you through and I went through all of the emotions, I was angry, I was embarrassed. I was frustrated, I felt betrayed, not by my mother, who is doing the hardest work that she can imagine just to kind of put us through. I just felt betrayed by the system, I felt like I’d done everything I was supposed to do. And they’re supposed to help me out but they didn’t.

So I remember it took me about an hour and a half and I finally got up, got on my crutches. And I went to the nearest Community College and I sat in on classes and I said. Okay, I can either take a semester off and pout, or get a job. Or I can just go to a different school, where I can walk into these classes. Try and get as much as my general done and get done with college sooner rather than later. And the craziest thing happened, I worked my butt off that entire semester, I finished classes early. I did very well and over the summer, I was getting ready to decide, well, do I want to go back to my university? Or do I want to just finish out here at a community college.

I was calling for financial aid at this university that I eventually graduated from and I said. Hey, just want to call and see what would I owe? If I were to come back? And they said, 12, I said, Okay, like 12,000? Like, 1200? Okay, I think I can. I’ve been saving, so I was like, I think I can work on that. I think I can figure that out and they said, No. $12 and I said, Well, what do you mean?

And they said, well, there was an anonymous donor that covered your semester. Then I don’t cry. Like I joke around all the time. I’ve had my tear ducts removed. But I bawled that day because it felt as if finally I had that break that I was waiting for and praying for. I felt like the hard work and the sacrifice that I had done was noticed. And to this day, I don’t know who this person was that actually opened the door for me to go and get a four-year degree.

Pamela Bardhi
So just an anonymous donor, and you paid $12. Oh my gosh. But it’s because you worked your tail off and you manifested it. Yeah, created that reality. How amazing is that? Oh my god, I love when the universe works. It’s magic in the most magical ways. I love that, I just got chills. Right when you were describing that. Isn’t that incredible?? And so with that, you were able to finish your four-year degree?

Gabrielle Bosche
Yeah, without any sort of debt or anything like that. And it ended up just being an absolutely incredible experience. Getting some of the best mentors in the world and the president of the university. Actually, my husband and I were really close with him. And it was just a really incredible opportunity that I always knew I was going to go to college. But again our generation no one really sat us down and said you’re supposed to go. It was do you want to make something of yourself and especially an Addiction. Addicted to achiever types like us, that was the absolutely necessary next step and so I Got to this place.

And I’d graduated from college in I think 2008. That wasn’t exactly the best time to be looking for a job or a career at that point. And I got into government, my parents are entrepreneurs. I want nothing to do with entrepreneurship, I was like. What is the opposite of entrepreneurship? Government, that’s what I’m gonna go, I’m gonna go work for the government, which I did. It was kind of funny how I ended up on this entrepreneurial journey. But like many other people, my age, when people weren’t hiring, we went back to school. So it was this arms race of education that made you feel. You are more worthy because you had more degrees.

And so my grad school experience was one that I don’t regret because of the people that I met. But it was an investment that was completely unnecessary. Because no one was willing to tell me, gab, where do you want to go? And what kind of education Do you need? Not education from an institution, but education from mentors, education from books, education from experience. Which I think is now really changing the game. I’ve read more books this last year as an entrepreneur than I did in any of my educational endeavors.

Because I’m invested in myself because I know the ROI of if I read a good book. If I find the right mentor, if I take the right course, that gets me out of my own way. That’s gonna make me more money, make me more successful, make me live longer, you name it. Whatever my value is, I’m achieving because it changes the game. But I think oftentimes, we put our own success in other people’s hands. When we say you need to educate me. If you’re an employee and you’re saying, hey, you need to prepare me for leadership. Or you’re an entrepreneur saying, I need to wait for the next opportunity or the next client to come to me.

That’s something that I learned pretty early on through my own life experience. And even getting a master’s degree realizing I spent two years on this thing. I didn’t get paid more, I didn’t have any more wisdom, I knew how to get more work done, I think if anything. It taught me how to multitask like a pro, but it didn’t have a measurable impact on my life. When you get to that point, as you get older, you realize I’m not going to invest my time in something. Time is one thing I’ll never get back, I will not invest my time in something that I do not get a large enough return on. And I think that we need to hold education institutions or anybody who’s investing in us accountable to say. What am I getting out of what it is that I’m putting in?

Pamela Bardhi
Right? A lot of people are questioning the educational system and how it’s really not keeping up with current times. I mean, the world is moving so fast. And the educational system is so behind in many ways. Even just like elementary school, I mean, the whole system, I feel like has to be reworked. That’s a whole conversation within Islam, for sure. But like you just said, like, what’s my ROI, especially, you’re talking about grad school. Which is super duper expensive and not only that the time, like you said, the time investment.

So I see that their usual system is shifting a little bit, that they’re creating certificates and shorter-term programs and things like that. I guess that it is shifting in a way, but it’s just crazy to see. And it’s crazy to hear that perspective. It’s just like, I don’t know, so you’re at this conference and you’re listening, you’re like, I can do this better. I want to know, how did that idea turn you? How did you execute that idea? Because a lot of people have great ideas. Oh, we’re full of them. Ooh, this is such a great, marvelous idea. The key is execution. You’ve been able to do that so beautifully. So walking me through how you take from concept to execution is what you’re working on is so amazing, so I’d love to hear your process.

Gabrielle Bosche
Yeah. So when you get an idea, just having the idea doesn’t guarantee success? There are plenty of good ideas and how many times have you been in a grocery store or watched Shark Tank. Or seeing a new company come out and say, Oh, well, I thought of that. And you feel almost portrayed like someone took your idea. But it’s like, no, but they put in the investment. They put in the sweat equity, they put in the time and the frustration of actually making it happen. And so if you have an idea, you are not entitled to it, you are only entitled to success if you work for it.

So I had this idea of here’s this guy up there speaking on stage. I knew that I’d already written one book about millennials when I was 17. And I was already kind of recognizing that I had this draw towards me. My generation has an opportunity to communicate and to work with my generation. On stepping into who it is that they were meant to be. I knew that from a very young age, that my passion was helping millennials find and use their purpose. But I didn’t know how to do that, so I saw this guy speaking at his business conference about millennials. And so I recognized number one, there’s product-market fit.

So if you have an idea, look to see who else has already executed that idea. Don’t come to me and say well, no one’s ever thought of this. It’s totally brilliant. There are two reasons for that. Number one is because you’re right, it is totally brilliant. No one’s ever thought of it and you’re going to be the first or Number two, they tried it and it didn’t work. More likely than not, it’s number two, so do your research. Don’t come to me and say, no one’s ever tried this before, it’s probably because the model doesn’t exist. So look for a successful model to pattern your business. Or movement off of, so number two I looked at, okay, so there’s a model that’s successful.

Here’s this guy speaking in this group, clearly getting paid. He’s in Hawaii, all expenses paid, I can see myself doing that. Number two, it was what do I have that’s unique to the conversation? So I’m 23 years old, and I said, Okay, I don’t have a Ph.D. I have this lousy Master’s in government, which I’m never going to use. I’m really crapping all over my master’s degree today. Sorry, I didn’t have any official experience, even HR or management. I was a fundraising director, and it was a lucky one, I was the kind of person that said. If you want to give, you can, if you don’t want to be totally fine, I wasn’t super apathetic, I just sucked.

So I didn’t have any formal experience. But instead of letting that psych myself out. Why shouldn’t I look at what unique experience I have that this guy doesn’t have? I said, Well, number one, I’m a millennial. So I looked at who I was and I said, Who I am is different from who he is. That’s going to set myself apart. Number two, it was my experience. My experience being young in the workforce, I’d worked for a number of companies at that time. And I said, Okay, my experience is going to be different, and then number three, I said. He’s only using his research, I can become an empirical expert based on what other people have said. Because there are only two types of experts.

There’s the expert who says, I’m an expert in Kilimanjaro, because I’ve hiked it 17 times. It can tell you what to do and what not to do. Or there’s the empirical expert, he says, I haven’t hiked it, but I interviewed these top seven people. I know the weather conditions, I know the science behind it. And the highest-paid experts are the ones that are both. So I knew I didn’t have the experience. But I could become an empirical expert. Because again, addicted to achievement, I can study like nobody’s business. So that’s really where I started. I said, Okay, what about myself and my story is different and how do I set myself apart as this empirical expert? And maybe the fourth thing was, I was dared to.

So I’m extremely competitive. At this conference, I met someone who ended up becoming a very dear friend of mine. But he said, in this networking meeting, where I met him, what one word makes you smile. Which is a very weird question to ask someone you’ve never met and really, without thinking, I looked at him and I said, generations. And he said, Well, that’s a weird answer and I said, Well, that was a weird question and he said, Okay. So generations, what are you going to do about that? And without thinking, I said, I’m going to write a book and he said, okay, in six months to give me your phone number in six months. I’m going to call you and I’m going to make sure that you’re done with that book in six months.

And sure enough, like clockwork, he called me six months later and I was launching my book and I invited him to my book launch party. So that accountability component of it, I think, is really important. Like, if you have an idea and you’re telling your friends and your family. They’re all gonna say yes, it’s amazing because they know you and love you. That’s not who you want your focus group to be, your friends are not your focus group. You want to find the random person who doesn’t know you from Adam, who’s going to either keep you accountable. Or invest in your product is worth going after. Because they have no need to be polite. They don’t need to lie to you, they don’t get anything from it.

So you want to look at past behavior or current trends. You don’t want to look at what someone says they will do in the future, that’s just not helpful. So those are, that’s kind of the pattern that I used, either consciously or subconsciously. To be able to go from an unfulfilled nine to five fundraiser, to someone who eventually got to the place. Where I published my book of I’ve written six, but I wrote my second book. And got to the point where I then was able to leverage an expert brand and turn it into something that now serves and helps companies around the world.

Pamela Bardhi
That’s incredible, that’s it, like I said, execution is key. And the first two to three years of entrepreneurship, say three to five. Sometimes you know, breaking that because you’re doing something totally new. It’s all a new concept, new everything. What were some of the biggest hardships as an entrepreneur that you had to overcome in those first years of business and kind of mastering that and moving forward? Because I know for me, yeah, this whole entrepreneurial mindset that nobody talks about. Like entrepreneurial mental health, because here goes right.

You’re an entrepreneur, you launch your business, you want everyone to think that you’re successful. But when you hit roadblocks, then who do you talk to? Because then you’re like, Oh, my God, am I not successful? Am I not succeeding here? What’s happening and I found myself in that and then it almost feels like imposter syndrome and like, you go through like this rabbit hole of things. So I’m just curious how was the first three to five years were for you? And how did you break? Breakthrough?

Gabrielle Bosche
Yeah, the first three to five years were, by definition, a roller coaster. And being in an industry where a lot of my work was training, consulting, speaking. So being the brand, it’s very easy to take things personally, in any sort of business, you take things personally because sometimes it’s personal. Like you can go ahead and lie and say, oh, was a bad day or whatever, they found someone for a cheaper price. But if they’re spending less, it simply means that they value money and saving money over they value the product or service that you are putting forward.

So I think the first few years were definitely an ego adjustment. Where you start off saying everybody needs my service, realizing that’s not true. And realizing that I have a duty, like how you overcome fear of sales is recognizing that your purpose is your duty. Like that thing inside of you to help other people, it’s your duty to be able to help people. And so like in our new company, the purpose company where we help people find and use their purpose. If I meet people and I think that they’re great candidates for the program and I can’t help them, I get upset about it. I’m grieved and mourn over because I’m like, I know that I can help you get to where it is that you need to be.

And I feel like I’ve lost an opportunity to do that and I don’t think so. They talk about that entrepreneurship of believing in your solution that breaks your heart when you can’t help someone with it. That I think changed the game for me and whereas before I was really focused on whether it was our financial growth. Or our market share growth or whatever that looks like. I think at the beginning, there’s this mindset of fake it till you make it like, hey, everything’s great. And you’re projecting and there’s very much like you said that imposter syndrome. Appearing to be online is not how I feel in my heart and isn’t just a uniquely entrepreneurial challenge. I think that many of us, male, female. Wherever you are on the economic scale, whatever age you are, has that moment of love.

Am I really who I think that I am. And I think it’s one of the healthiest things that you can come to terms with and it doesn’t go away. No matter where you’re at and your height or you’re just starting out, you’re still gonna have those moments. It’s how you look at them. So if you look at that moment of imposter syndrome of like, Oh, my gosh, I’m not worthy. I should stop what I’m doing now. And run back to safe haven, you’re missing a huge opportunity to recognize what was that trigger? Was it insecurity? I operated for a very long time in my business as a little sister. So I’m the youngest of two. I’m a very outspoken person.

But I noticed when I came to business meetings and people were older than me. Or women were more outspoken than me, I would take a step back. Because I have a very outspoken older sister. So I started to study birth order and how that impacted again, back to you studying yourself, instead of just what education says. You need to know, I realized I needed to study birth order. And it helped me so much understanding. It’s like a fun party trick I know uses to try to guess people’s birth order. But I studied it for a very long time because I knew I was getting triggered into something.

So I think instead of just saying, Oh, my gosh, you shouldn’t think that way, you shouldn’t feel that way. Well, rather than saying no and waving your finger at a feeling welcoming in and saying, what triggered that? Where did that come from? What was I feeling? Was it? Am I tired, am I feeling lonely? Is there something going on that I’m not giving space to actually consider. And I’m seeing that as an opportunity to go deeper, rather than seeing it as a character flaw. I think that I learned a lot about that, so major highs and lows, let me just tell you. So in those first three to five years, I got married and my husband started his business. The week that we moved in together after the honeymoon, so was a huge challenge.

We’re literally in the U haul. I’m driving, he’s doing sales calls for his first company, he ended up selling that company to his partner in the Netherlands. He and I started working together. That’s like a whole other book on how to work with your partner and not kill them in their sleep. That was a huge challenge because it was also to my company who was coming in to run. So being a female CEO and then having your husband come in and handing that over to them was like having a child and then saying. Hey, can you take care of this for me? And I was not a gracious, gracious business partner.

At that point. I will be totally honest, I lost my crap. But it ended up being a really incredible thing. Because through that we now I still run the millennial solution, which is my millennial consulting company. And we work with major brands around the world on engaging the next generation. But we also started a new company, because we came together and we recognized. I feel drawn to helping people find and use their purpose. Find unlimited motivation and push through the barriers that have held them back and my husband. Not only does it feel that way, but it’s also extremely practical and helps people develop courses, write books and TED Talks.

And so we recognize that there is a marriage literally of our two purposes coming together. So that’s where the purpose company came from, which now we help people across the country who are in this place. They feel unfulfilled, they feel like they’re underutilized, they know they’re made for more, they just can’t get unstuck. And so what we’ve created is a system that we call purpose mastery that we lead you through. How do you first find your purpose and use your purpose? But how do you turn it into something that not only fulfills you but financially supports you? So that’s really been our biggest journey over the last year and a half, launching this company and seeing it take off and more than anything. It’s been the lives of the people, we’ve been able to help through it, It’s been absolutely incredible.

Pamela Bardhi
That’s amazing. Oh, my gosh, you mentioned so many beautiful things there. Like, for example, the one not killing your partner. That just reminded me of my mom and dad, because they work together in their restaurant. And I’m like, I don’t think I could ever do this.

Gabrielle Bosche
Yeah, well, my parents work together too and I told myself the same damn thing. So I was like, under no circumstance, am I gonna work with my spouse, and then it happened. And it was so funny because sometimes people fall into working with their spouse. Because of convenience, because they’re around all the time and it’s free labor or whatever. I think some people work together because they have a shared goal. So like they’re coming together, maybe that’s actually how they become a couple as they work together.

And then they fall in love, and they want to build something else. But it’s knowing what you’re doing and why you’re doing it is really what has saved us time and time again. In recognizing each other for their strengths and not projecting your own strengths. Or your own weaknesses on them definitely helped. But that could be like a whole other podcast, because like, the struggling girl, the struggle is real. It is fun, It is super fulfilling and amazing. But no one really prepares you for that, especially if you have parents who did it. And I said, No, but here I am and God is laughing.

What Would Gabrielle Older Self Tell Her Younger Self

Pamela Bardhi
You know, I think it’s because you’re both in alignment is what it sounds like and that’s the super cool thing. That’s a super cool thing that still binds you together, which is so awesome. And you’ve had just such an incredible journey so far in the work that you’re working on. I love this question. It’s my favorite question. But, what would your older self tell your younger self, based on what you know now?

Gabrielle Bosche
I love that question, I don’t know if I would say anything, I have the biggest mistakes. And the biggest regrets, because I hate when people say that they don’t have regrets. I think that they’re lying. We all have so many regrets. My biggest regrets. We’re not searching for mentors more earnestly. Now, I have incredible mentors. But there were times in my life, especially my entrepreneurship, that I just wanted someone to tell me what to do. And I had this like a princess in a castle mindset. Like if I just sit and wait long enough, someone’s gonna discover me, which is crap.

That’s not how the world works. And you don’t deserve to be discovered if that’s your mindset. So I think I had to get that readjusted. But my biggest regrets have always been that I didn’t stock success like I should have, I waited for things to happen. And so I didn’t really go after the key mentors like I should have. When I got introduced to people like I should have flown to meet with them or set up more consistent appointments.

I think I let the ball sit in other people’s courts for too long, rather than really taking ownership of the relationship capital that I had really early on. Either through circumstance or through connections. And I think that’s what I would tell myself. Just stock success, find the people who are doing what you want to do. Surround yourself with their work with their content. And if possible, get in touch with them personally.

Pamela Bardhi
Love it. And you touched on a little bit of what you’re working on in your company. The purpose of the company, six to 12 months. What’s coming up?

Gabrielle Bosche
Yeah, so much. So our TED Talk, so our second TED Talk or TEDx talk is called your purpose is your permission. And so that’s going to be released here and Brian and I got to do that together. It’s a message super close to our heart is to stop waiting for permission to find an easier purpose. There’s never a perfect time, stop asking other people for their advice, move forward, so I’m super stoked about that. And then we’re developing an assessment for companies actually to help their employees find their purpose and connect it to their work. So that’s going to be an absolute total game-changer in the space of people.

We’ve been talking about missions for so long as companies. But how do you talk about purpose in a really practical way? We got into this business because I was so darn tired of people telling me in my 20s to find my purpose, I was like. What the heck does that even mean? I don’t really like platitudes, I don’t need an inspirational post. Like a cat hanging down and hanging in there, like I want to know what I can do. And so getting really frustrated with the platitude to find your purpose turned us into these purpose experts really by accident. It took seven years of studying, analyzing, and developing programs around purpose working with major companies. To come up with a system that we now have that we teach on purpose mastery. But it is also available in our book, the purpose factor.

Pamela Bardhi
That’s incredible. I just adore you. Your journey and what you’re up to in the world. Because the world shifts into more mission-driven, it’s proven that millennials not only like the salary. Doesn’t really matter anymore.it does in a way, but it’s not everything anymore. People want purpose. So I think you’re at the right place at the right time with the right message. And it’s just going to continue to just evolve and just you’re just going to keep killing it, which I love. Now you’ve got to let everyone know where to find you and your awesomeness.

Gabrielle Bosche
Yeah, well, thank you so much for having me on. This has been so much fun. Yeah, so they can check us out at 7 figure purpose.com. It’s our free community. We do free training on how to find your purpose and use your purpose and really share and get as connected as possible. So yeah, join our free community. Check it out.

Pamela Bardhi
Thank you so much again for being here today. It’s such an honor to have you Gab. You’re amazing.

Tune in to the episode to hear the rest of my incredible interview with the amazing Gabrielle Bosche.